Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the growth strategy for a fast-growing non-alcoholic brand and drive impactful change.
- Company: Join Mother Root, a bold and ambitious brand redefining drinking culture.
- Benefits: Enjoy share options, generous leave, remote work, and personal development support.
- Why this job: Be part of a dynamic team scaling from £7m to £50m and make a real impact.
- Qualifications: Experience in scaling brands and strong cross-functional leadership skills required.
- Other info: Work in a creative environment with excellent career growth opportunities.
The predicted salary is between 48000 - 84000 £ per year.
Who we are Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we're building one of the UK's fastest-growing non-alcoholic brands, both online and in retail. We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.
The Role Build the growth engine that helps thousands of people drink differently every day. As we scale from £7m → £50m over the next three years, we're looking for a Head of Growth to architect the system that gets us there. This is not a channel execution role. It's a strategic, hands-on, cross-functional leadership role responsible for turning insight into acceleration — and making sure all our growth levers fire together. You'll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight-driven and built for scale.
What You'll Do Reporting to the CEO, you'll design and orchestrate Mother Root's entire growth system. You won't run every channel yourself. Instead, you'll design, orchestrate and optimise the entire growth system. You'll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably. Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.
- Growth strategy & prioritisation Own the company-wide growth roadmap — deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
- Insight-led growth Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
- Cross-channel orchestration Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
- Measurement & investment decisions Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
- Scaling the growth engine Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
- Team leadership Shape and lead the growth function, setting direction and standards across a small, high-calibre team. Act as a player–coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.
What Success Looks Like (12 Months) Growth feels intentional and systematic rather than reactive. Core channels scale profitably with strong insight and creative feedback loops. Conversion and retention trends improve meaningfully. A clear roadmap, experimentation culture and joined-up view of DTC, retail and Amazon are embedded across the business. We have a repeatable growth engine that's ready to scale internationally.
What You'll Bring This role could be right for you if you are: Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +). A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth. Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality). Running experimentation programmes, and designing simple, effective measurement frameworks. Strong at cross-functional leadership (creative, CRO, media, retail, ops). Comfortable moving between strategy, insight and execution. Curious, pragmatic and commercially sharp — excited by building something from the ground up.
You’ll Thrive Here If You Are a systems thinker who has built a growth engine before. Are fluent in CAC, CVR, AOV, repurchase and marginal CAC economics. Are experienced in sequencing channels, not just executing them. Are comfortable running consumer interviews and JTBD frameworks. Are strong at cross-functional leadership (creative, CRO, media, retail, ops). Are able to turn insight into strategy into experiments. Are fast, curious, structured, and good at simplifying complexity. Are motivated by building something from the ground up.
Benefits & Perks Share Options Programme: Equivalent to 15% of salary from day one. Annual Leave: 25 days per year. Summer Hours: Early finish Fridays (June–August). Work From Anywhere: Up to 2 weeks per year. Pension: 5% matched contribution. Cycle Scheme: Bike or Lime/Forest Pass. Personal Development: £300 annual allowance for approved training. Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts. Annual Team Trip: Gastronomical & wellbeing-focused team away trip. Parental Leave: Competitive maternity/paternity package. Lots of free Mother Root.
Head of Growth in London employer: MOTHER ROOT
Contact Detail:
MOTHER ROOT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Head of Growth role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in scaling brands. This will give you an edge when discussing how you can help Mother Root grow from £7m to £50m.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to Mother Root and express your interest. A personal touch can make all the difference and show your enthusiasm for the brand.
✨Tip Number 4
Prepare for interviews by understanding Mother Root’s mission and values. Be ready to discuss how your experience aligns with their goals and how you can contribute to building a systematic growth engine.
We think you need these skills to ace Head of Growth in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for growth and how it aligns with our mission at Mother Root.
Tailor Your Application: Make sure to customise your application to highlight your experience in scaling brands. Show us how your skills in CAC, CVR, and AOV can help us on our exciting journey from £7m to £50m!
Show Your Strategic Thinking: We’re looking for someone who can connect the dots between different channels. In your application, give us examples of how you've previously designed and optimised growth systems that work together seamlessly.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at MOTHER ROOT
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, CVR, and AOV. Brush up on these numbers before your interview, and be ready to discuss how you've used them to drive growth in previous roles. This shows you understand the economics behind sustainable growth.
✨Showcase Your Systems Thinking
This role requires a systems thinker who can connect various growth levers. Prepare examples of how you've built and scaled growth engines in the past. Highlight your ability to create repeatable processes and feedback loops that lead to predictable performance.
✨Demonstrate Cross-Functional Leadership
You'll be working closely with different teams, so it's crucial to showcase your experience in cross-functional leadership. Share specific instances where you've successfully aligned teams around a shared strategy and how you fostered collaboration to achieve common goals.
✨Bring Insight to the Table
Mother Root values insight-led growth, so come prepared with examples of how you've turned customer insights into actionable strategies. Discuss any experimentation programmes you've run and how they shaped creative and media performance, demonstrating your ability to translate insight into results.