At a Glance
- Tasks: Lead brand strategy and create impactful campaigns for a premium non-alcoholic aperitif.
- Company: Join Mother Root, the #1 non-alc spirit in GB Grocery, with a vibrant culture.
- Benefits: Enjoy hybrid working, share options, personal development funds, and wellness support.
- Other info: Be part of a dynamic team with exciting growth opportunities and creative freedom.
- Why this job: Shape a unique brand and make a mark in the growing non-alcoholic market.
- Qualifications: Proven experience in senior brand roles with strong commercial and customer-centric skills.
The predicted salary is between 60000 - 80000 € per year.
Mother Root is a UK-born, premium non-alcoholic aperitif and the #1 non-alc spirit in GB Grocery. We represent a new category: apple cider vinegar, ginger, honey and chilli, reframed for grown-ups who are sometimes drinking, sometimes not. We’ve raised £1.1m, appeared on Dragons’ Den, launched into major UK retailers, expanded into the US, and recently completed a full rebrand with POST. Now we need to build the next layer: a brand and campaign system that makes Mother Root easier to notice, understand, try, buy again, gift and recommend.
This is the most senior brand role at Mother Root. It is a commercial brand leadership role for someone who can turn insight into campaigns, campaigns into creative output, and creative output into demand across DTC, Grocery, Amazon, paid media, trade, PR, content, organic social and, over time, bigger fame-building channels.
The Role
Reporting to the CMO, you'll own Mother Root's brand strategy, partnership programme, campaign calendar and creative system. You'll work closely with the Head of Growth, who owns paid media, CAC, LTV, MER and performance measurement. Your job is to give Growth raw material they cannot generate internally — partnership-led campaigns, distinctive creative, sharp customer insight, and content that earns attention. You'll work closely with Sales and Trade Marketing to make sure retail growth is properly supported: shopper messaging, retailer toolkits, launch moments, sampling, trade campaigns, retail media and seasonal activation. The job is to make Mother Root feel like one brand across every surface, while raising the quality and commercial usefulness of the work we produce.
What You’ll Own
- Brand strategy and positioning
- Own brand strategy, positioning and message hierarchy in the UK and US.
- Keep the brand distinct from fake alcohol, soft drinks, wellness shots and generic "better for you" drinks.
- Protect the tone of voice across every touchpoint.
- Cultural partnerships (US and UK)
- Build and run Mother Root's cultural partnership programme — chefs, restaurants, hospitality, music, fashion, design, cultural moments, talent and creators.
- Source, negotiate and land partnerships that produce assets and stories Mother Root could not make alone.
- Treat partnerships as a creative supply chain for paid social, CRM, retail, PR and trade.
- Campaign calendar and demand creation
- Own the annual brand and campaign calendar — built around Limited Edition and partner moments, seasonal peaks and commercial priorities.
- Plan key seasonal and commercial moments and develop campaign platforms that stretch across paid, trade, email, site, retail media and sampling.
- Creative and content leadership
- Lead the creative system that brings the brand to life.
- Brief and lead Brand Creative across campaign assets, photography, art direction, design, content and brand worlds.
- Trade, retail and shopper marketing
- Partner with the Head of Sales and Trade Marketing to build retail activation plans.
- Translate campaigns into shopper-facing assets: POS, shelf talkers, sampling scripts, retailer.com content, trade decks, serve cards and demo materials.
- Paid creative partnership (with Growth)
- Work with the Head of Growth, Paid Social Manager and Performance Creative Lead to shape the inputs into paid creative.
- Insight and brand health
- Own brand tracking, customer interviews, JTBD work, occasion mapping and audience insight.
- ATL readiness (small, deliberate)
- Build partnership platforms and distinctive assets that could scale into OOH, BVOD, podcasts or experiential when the maths supports it.
What this role doesn't own
- Editorial / content calendar day-to-day.
- Organic social day-to-day — community management, posting cadence, platform-native execution.
- Paid media — channel strategy, budget, bidding, measurement (owned by Head of Growth).
- Performance creative ideation — the iteration engine for paid (owned by Performance Creative Lead, with brand inputs from this role).
- Founder comms and the founder story — owned by the founder directly.
How success will be measured
- Awareness : Consideration ratio (brand tracker).
- NPS (DTC post-purchase + retail intercept).
- Quality and delivery of the annual campaign calendar.
What success looks like after 12 months
- An insight-led campaign calendar with strong partnerships fuelling paid, retail media, and CRM.
- The brand feels coherent everywhere, even as creative volume increases.
- Brand tracking is live or clearly scoped, with NPS instrumented across DTC and retail.
What You’ll Bring
- Significant previous experience in a Senior Brand role, ideally in a DTC/scale-up brand.
- Strong commercial thinking - you'll understand the impact and numbers behind every campaign.
- Strong customer-centric mindset - you bring insight into everything you do.
- Excellent leadership and communication skills in a fast-moving environment.
Benefits & Perks
- Share Options Programme
- Hybrid working: 3 x a week in office (Mon, Tues, Thurs) & 2 from home
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Head of Brand and Campaigns in London employer: MOTHER ROOT
At Mother Root, we pride ourselves on being an innovative and dynamic employer that champions creativity and collaboration. Our hybrid working model, generous annual leave, and commitment to personal development ensure that our team members thrive both professionally and personally. With a focus on cultural partnerships and a vibrant work culture, we offer unique opportunities for growth in the heart of the UK’s burgeoning non-alcoholic beverage market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Campaigns in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion for brand strategy and creativity shine through. Be genuine and share your ideas on how you can elevate Mother Root's brand presence.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand what makes Mother Root unique and think about how you can contribute to its growth. Bring fresh ideas to the table that align with their vision!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Mother Root journey.
We think you need these skills to ace Head of Brand and Campaigns in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and passion for the brand. Don’t just list your skills; tell us how they connect to what we do at Mother Root.
Tailor Your Application:Make sure to customise your application for the Head of Brand and Campaigns role. Highlight your relevant experience in brand strategy and campaign management, and show us how you can help elevate Mother Root's presence in the market.
Showcase Your Creativity:This role is all about creative output, so don’t hold back! Share examples of past campaigns or projects that demonstrate your innovative thinking and ability to turn insights into compelling narratives.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Mother Root!
How to prepare for a job interview at MOTHER ROOT
✨Know Your Brand Inside Out
Before the interview, dive deep into Mother Root's brand values, mission, and unique selling points. Understand how it differentiates itself from competitors and be ready to discuss how you can enhance its positioning in the market.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've led in the past. Highlight your role in turning insights into creative outputs and how those campaigns drove demand across various channels. This will demonstrate your ability to deliver results.
✨Emphasise Collaboration Skills
This role requires working closely with various teams like Growth and Sales. Be ready to share experiences where you've successfully collaborated across departments to achieve a common goal. Show that you can bridge the gap between brand strategy and commercial objectives.
✨Bring Fresh Ideas for Partnerships
Think about potential cultural partnerships that could elevate Mother Root's brand presence. Come prepared with innovative ideas on how to leverage partnerships for creative campaigns and storytelling, showcasing your strategic thinking and creativity.
