Head of Growth

Mother Root is the Ginger non‑alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year‑on‑year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest‑growing non‑alcoholic brands, both online and in retail. We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

The Role: Build the growth engine that helps thousands of people drink differently every day. As we scale from £7m → £50m over the next three years, we’re looking for a Head of Growth to architect the system that gets us there. This is not a channel execution role. It’s a strategic, hands‑on, cross‑functional leadership role responsible for turning insight into acceleration — and making sure all our growth levers fire together.

You’ll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight‑driven and built for scale.

What You’ll Do:

• Reporting to the CEO, you’ll design and orchestrate Mother Root’s entire growth system.
• You won’t run every channel yourself. Instead, you’ll design, orchestrate and optimise the entire growth system. You’ll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably.
• Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.
• Growth strategy & prioritisation: Own the company‑wide growth roadmap — deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
• Insight‑led growth: Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
• Cross‑channel orchestration: Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined‑up journey so each lever amplifies the others.
• Measurement & investment decisions: Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
• Scaling the growth engine: Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
• Team leadership: Shape and lead the growth function, setting direction and standards across a small, high‑calibre team. Act as a player–coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.

What Success Looks Like (12 Months):

• Growth feels intentional and systematic rather than reactive.
• Core channels scale profitably with strong insight and creative feedback loops.
• Conversion and retention trends improve meaningfully.
• A clear roadmap, experimentation culture and joined‑up view of DTC, retail and Amazon are embedded across the business.
• We have a repeatable growth engine that’s ready to scale internationally.

What You’ll Bring:

• Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +).
• A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
• Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality).
• Running experimentation programmes, and designing simple, effective measurement frameworks.
• Strong at cross‑functional leadership (creative, CRO, media, retail, ops).
• Comfortable moving between strategy, insight and execution.
• Curious, pragmatic and commercially sharp — excited by building something from the ground up.

You’ll Thrive Here If You:

• Are a systems thinker who has built a growth engine before.
• Are fluent in CAC, CVR, AOV, repurchase and marginal CAC economics.
• Are experienced in sequencing channels, not just executing them.
• Are comfortable running consumer interviews and JTBD frameworks.
• Are strong at cross‑functional leadership (creative, CRO, media, retail, ops).
• Are able to turn insight into strategy into experiments.
• Are fast, curious, structured, and good at simplifying complexity.
• Are motivated by building something from the ground up.

Benefits & Perks:

• Share Options Programme: Equivalent to 15% of salary from day one.
• Annual Leave: 25 days per year.
• Summer Hours: Early finish Fridays (June–August).
• Work From Anywhere: Up to 2 weeks per year.
• Pension: 5% matched contribution.
• Cycle Scheme: Bike or Lime/Forest Pass.
• Personal Development: £300 annual allowance for approved training.
• Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts.
• Annual Team Trip: Gastronomical & wellbeing‑focused team away trip.
• Parental Leave: Competitive maternity/paternity package.