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- Tasks: Lead and optimise paid social campaigns on Meta for growth and brand equity.
- Company: Join Mother Root, a fast-growing non-alcoholic brand redefining drinking culture.
- Benefits: Enjoy share options, generous leave, remote work, and personal development support.
- Why this job: Be part of an ambitious team making a real impact in the non-alcoholic space.
- Qualifications: 4+ years managing Meta ads with strong analytical and creative skills.
- Other info: Collaborative environment with exciting career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Mother Root is the Ginger non‐alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good ‐ with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year‐on‐year growth already underway. With our small but mighty team, we're building one of the UK's fastest‐growing non‐alcoholic brands, both online and in retail. We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.
We're looking for a results‐driven Paid Social Lead to lead one of the most important growth channels at Mother Root. You'll own the day‐to‐day performance, creative testing, and scaling of Meta campaigns across the UK and US ‐ working closely with our Growth Director, Creative Strategist, and agency partners to deliver growth with strong unit economics. This is a hands‐on, high‐impact role for someone who thrives at the intersection of creative and data. You'll have autonomy to lead the channel, set the testing roadmap, and shape how Mother Root shows up in‐feed with full support from our in‐house creative and strategic teams.
What You'll Do
- Own performance on Meta
- Lead day‐to‐day campaign management and optimisation for Meta Ads (UK + US).
- Hit clear CAC and ROAS targets, balancing short‐term growth with sustainable CM3 profitability.
- Own the paid social testing roadmap from creative hypotheses to full‐funnel scaling.
- Develop and execute campaigns that build both acquisition and brand equity using Meta to drive new customer growth, omni‐channel purchase intent (D2C, Amazon, grocery), and repeat buying.
- Partner with the Creative Strategist and Growth Director to evolve messaging and formats that work across the funnel.
- Lead the creative testing process.
- Own the end‐to‐end creative testing framework on Meta from ideation and briefing through to structured analysis and scaling.
- Collaborate closely with our Creative Strategist to develop briefs grounded in insight, data, and brand narrative.
- Define and run a clear testing cadence that aligns media buying and creative variables exploring new hooks, formats, audiences, and offers.
- Translate performance data into actionable learnings identifying what works, why, and how to scale it efficiently.
- Work with agency partners to execute creative tests, share results, and continuously evolve performance creative.
- Maintain a library of creative insights, frameworks, and playbooks ensuring learnings flow across growth, brand, and e‐comm.
- Partner with the Growth Director on spend forecasting, testing rhythm, and strategic prioritisation.
- Share learnings across teams helping creative, brand, and e‐comm understand what drives conversion, repeat, and brand lift.
- Stay ahead of platform updates and best practices, championing innovation in both creative and media execution.
- Report, analyse, and optimise.
- Build weekly and monthly performance reporting on CAC, ROAS, and contribution margin connecting paid social results to business impact.
- Monitor spend pacing, efficiency, and incrementality; identify trends early and recommend clear actions.
- Use analytics and measurement tools to quantify the true impact of paid social across all distribution channels.
- Collaborate with the Growth Director to feed Paid Social learnings into marketing mix models and budgeting decisions.
- Champion data integrity and structured experimentation ensuring insights are shared, reproducible, and actionable across the team.
What You'll Bring
- 4+ years' experience managing Meta ads for a fast‐growing consumer brand (D2C or CPG preferred).
- Deep understanding of creative testing, audience strategy, and the paid social performance funnel.
- Strong analytical skills and comfort with CAC, ROAS, and profitability metrics.
- Excellent collaborator able to work cross‐functionally with creative, brand, and growth teams.
- Strong communicator who can turn numbers into clear, actionable insights.
- A balance of creative intuition and data discipline.
- Comfortable owning outcomes and excited by the pace and ambition of a high‐growth brand.
You’ll Thrive Here If You
- You’re naturally curious ‐ you dig into anomalies in performance to understand what’s really happening.
- You’re growth‐minded ‐ you care as much about building systems that scale as you do about today’s results.
- You’re collaborative ‐ you bring the right people into the room to turn insights into impact.
- You’re proactive ‐ if a campaign's not delivering, you're already testing a fix.
Benefits & Perks
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing‐focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Paid Social Lead in London employer: MOTHER ROOT ✸
Contact Detail:
MOTHER ROOT ✸ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work, especially if it relates to paid social campaigns. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make this happen together!
We think you need these skills to ace Paid Social Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for Mother Root and our mission shine through. We want to see how your values align with ours, so don’t hold back on sharing why you’re excited about the role!
Be Specific About Your Experience: Make sure to highlight your relevant experience with Meta ads and creative testing. We love numbers, so include any metrics that showcase your success in previous roles. This helps us see the impact you've made!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Paid Social Lead role. Mention specific projects or campaigns that relate to what we do at Mother Root.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at MOTHER ROOT ✸
✨Know Your Numbers
Make sure you’re familiar with key metrics like CAC and ROAS. Be ready to discuss how you've used these metrics in past roles to drive growth. This shows you understand the financial side of paid social and can contribute to Mother Root's ambitious goals.
✨Showcase Your Creative Side
Prepare examples of successful creative campaigns you've led or contributed to. Highlight your process for testing and iterating on creative ideas, as this role requires a balance of creativity and data-driven decision-making.
✨Understand the Brand
Dive deep into Mother Root’s mission and values. Be prepared to discuss how you can align your strategies with their goal of redefining drinking experiences. Showing genuine enthusiasm for the brand will set you apart from other candidates.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you’ve successfully collaborated across departments. Emphasise your communication skills and how you turn insights into actionable strategies that benefit the whole team.
