Creative Lead in London

Join to apply for the Creative Lead role at MOTHER ROOT. Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons' Den, we are on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we are building one of the UK's fastest-growing non-alcoholic brands, both online and in retail. We are bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

The Role: We are looking for a Creative Lead to shape and scale the visual world of Mother Root. You will define how the brand looks, feels and expresses itself across every touchpoint - from packaging to paid ads, from TikTok to retail, from campaigns to the inbox experience. You will be the creative heart of the brand: a thinker, a maker, a system-builder, and a partner to the Founder, Editorial Lead and Growth team. This is not a narrow execution role. It is a chance to build the creative engine of one of the UK's fastest-growing drinks brands. We are entering a major growth phase — retail and international expansion, a refreshed brand identity, and a growing media presence. This hire will define how the brand expresses itself as we scale from scale-up to iconic category leader.

What You Will Do:

• Evolve and steward the Mother Root brand identity, visual world and creative platform.
• Build the creative operating system: guidelines, templates, toolkits and asset libraries.
• Lead campaign ideas and storytelling across digital, retail, OOH and experiential channels.
• Translate brand strategy and insight into distinctive, high-impact creative concepts.
• Direct art direction, shoots, creators, designers and production partners end to end.
• Uphold creative quality across content, campaigns, packaging, retail and performance.
• Partner with Growth to develop performance-led creative that stays true to the brand.
• Guide social-first content and creator systems across TikTok, Instagram and emerging platforms.
• Shape physical brand expression in-store, on-shelf, packaging, events and IRL activations.
• Lead creative budgeting, costed options and efficient production planning (good/better/best).

What You Will Bring:

• A track record of delivering high-quality creative in fast-paced, high-growth consumer brands.
• You have demonstrable experience building or evolving creative for a modern consumer brand.
• Significant experience leading creative across a wide range of channels, including: Brand, Packaging, Content, Performance, Retail, PR, IRL and Campaigns.
• You have exceptional taste - warm, bold, human - and can articulate why creative works.
• Strong conceptual thinking with the ability to turn insight and strategy into standout creative.
• Experience collaborating with cross-functional teams (founders, growth, brand, social, ops).
• Demonstrated ability to build and scale creative systems, guidelines and toolkits.
• You understand performance and how creative drives CAC and other KPIs.
• Hands-on art direction experience across shoots, content, and production partners.
• You care about building a brand with feeling, not just assets.
• Previous team management experience would be advantageous as the team may expand in the future.

You Will Thrive Here If You:

• You are collaborative, low-ego, and energising to work with.
• Excellent communication, organisation and stakeholder management skills.
• You are hands-on but not precious.

Benefits & Perks:

• Share Options Programme: Equivalent to 15% of salary from day one.
• Annual Leave: 25 days per year.
• Summer Hours: Early finish Fridays (June–August).
• Work From Anywhere: Up to 2 weeks per year.
• Pension: 5% matched contribution.
• Cycle Scheme: Bike or Lime/Forest Pass.
• Personal Development: £300 annual allowance for approved training.
• Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts.
• Annual Team Trip: Gastronomical & wellbeing-focused team away trip.
• Parental Leave: Competitive maternity/paternity package.
• Lots of free Mother Root.

Please note, as part of the application process, we would love you to answer a few questions and provide a portfolio - thank you for providing the information needed!