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- Tasks: Lead the creative vision for Mother Root, shaping our brand across all platforms.
- Company: Join a fast-growing non-alcoholic drinks brand with a bold and inclusive culture.
- Benefits: Enjoy 25 days annual leave, share options, and a £300 personal development allowance.
- Why this job: Be the creative heart of a brand redefining drinking culture and making a real impact.
- Qualifications: Experience in high-growth consumer brands and exceptional creative leadership skills.
- Other info: Collaborative environment with opportunities for personal growth and team trips.
The predicted salary is between 36000 - 60000 £ per year.
Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.
Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest-growing non-alcoholic brands, both online and in retail. We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.
We’re looking for a Creative Lead to shape and scale the visual world of Mother Root. You’ll define how the brand looks, feels and expresses itself across every touchpoint - from packaging to paid ads, from TikTok to retail, from campaigns to the inbox experience. You’ll be the creative heart of the brand: a thinker, a maker, a system-builder, and a partner to the Founder, Editorial Lead and Growth team. This is not a narrow execution role. It’s a chance to build the creative engine of one of the UK’s fastest-growing drinks brands. We are entering a major growth phase — retail and international expansion, a refreshed brand identity, and a growing media presence. This hire will define how the brand expresses itself as we scale from scale-up to iconic category leader.
What You’ll Do
- Evolve and steward the Mother Root brand identity, visual world and creative platform
- Build the creative operating system: guidelines, templates, toolkits and asset libraries
- Lead campaign ideas and storytelling across digital, retail, OOH and experiential channels
- Translate brand strategy and insight into distinctive, high-impact creative concepts
- Direct art direction, shoots, creators, designers and production partners end to end
- Uphold creative quality across content, campaigns, packaging, retail and performance
- Partner with Growth to develop performance-led creative that stays true to the brand
- Guide social-first content and creator systems across TikTok, Instagram and emerging platforms
- Shape physical brand expression in-store, on-shelf, packaging, events and IRL activations
- Lead creative budgeting, costed options and efficient production planning (good/better/best)
What You’ll Bring
- A track record of delivering high-quality creative in fast-paced, high-growth consumer brands
- You have demonstrable experience building or evolving creative for a modern consumer brand
- Significant experience leading creative across a wide range of channels, including: Brand, Packaging, Content, Performance, Retail, PR, IRL and Campaigns
- You have exceptional taste - warm, bold, human - and can articulate why creative works
- Strong conceptual thinking with the ability to turn insight and strategy into standout creative
- Experience collaborating with cross-functional teams (founders, growth, brand, social, ops)
- Demonstrated ability to build and scale creative systems, guidelines and toolkits
- You understand performance and how creative drives CAC and other KPI’s
- Hands-on art direction experience across shoots, content, and production partners
- You care about building a brand with feeling, not just assets
- Previous team management experience would be advantageous as the team may expand in the future
You’ll Thrive Here If You
- You’re collaborative, low-ego, and energising to work with
- Excellent communication, organisation and stakeholder management skills
- You’re hands-on but not precious
Benefits & Perks
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Please note, as part of the application process, we’d love you to answer a few questions and provide a portfolio - thank you for providing the information needed!
Creative Lead employer: MOTHER ROOT ✸
Contact Detail:
MOTHER ROOT ✸ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work and reflects the creative flair that Mother Root is all about. Remember, this is your chance to shine, so pick pieces that really show off your unique style and approach.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, especially those who have connections with Mother Root. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might help you get your foot in the door!
✨Tip Number 3
Prepare for the interview by diving deep into Mother Root’s brand identity. Understand their mission and values, and think about how your creative vision aligns with theirs. Bring ideas to the table that could elevate their brand even further!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Creative Lead
Some tips for your application 🫡
Show Your Creative Spark: When you're applying for the Creative Lead role, let your creativity shine through! Use your portfolio to showcase not just your best work, but also the thought process behind it. We want to see how you think and create, so don’t hold back!
Tailor Your Application: Make sure to tailor your application to Mother Root's mission and values. Highlight experiences that align with our focus on creativity, collaboration, and building a brand with feeling. This shows us you understand who we are and what we’re about.
Be Authentic: We love authenticity! In your written responses, be yourself and let your personality come through. Share your passion for non-alcoholic drinks and why you want to be part of our journey. We’re looking for someone who fits in with our bold and inclusive culture.
Follow the Application Process: Don’t forget to apply through our website! Make sure you answer all the questions and provide your portfolio as requested. This helps us get a complete picture of who you are and what you can bring to the table. We can’t wait to see your application!
How to prepare for a job interview at MOTHER ROOT ✸
✨Know the Brand Inside Out
Before your interview, dive deep into Mother Root's mission and values. Understand their unique approach to non-alcoholic drinks and how they harness apple cider vinegar. This knowledge will help you articulate how your creative vision aligns with their brand identity.
✨Showcase Your Creative Portfolio
Prepare a portfolio that highlights your best work, especially projects that demonstrate your ability to build or evolve a brand's visual identity. Include examples of campaigns across various channels, as this role requires versatility in creative execution.
✨Be Ready to Collaborate
Since the role involves working closely with cross-functional teams, come prepared with examples of past collaborations. Share how you've partnered with different departments to drive creative projects forward, showcasing your teamwork and communication skills.
✨Think Big Picture
During the interview, discuss your vision for scaling a brand creatively. Think about how you would evolve Mother Root's identity as they grow. Be ready to share innovative ideas on how to maintain brand integrity while expanding into new markets and platforms.