Draught Lead in London

Draught Lead in London

London Full-Time 60000 - 75000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the launch and growth of MOTH Cocktails on Draught in pubs and events.
  • Company: Join MOTH, a fast-growing FMCG brand redefining ready-to-drink cocktails.
  • Benefits: Flexible hours, bonus potential, generous holiday, and a personal development budget.
  • Other info: Enjoy free cocktails, social events, and a commitment to diversity and inclusion.
  • Why this job: Be part of an innovative team making cocktails accessible everywhere.
  • Qualifications: 5+ years in on-trade or hospitality with strong business development skills.

The predicted salary is between 60000 - 75000 ÂŁ per year.

Start date: ASAP

Hybrid: 3 days in our Paddington offices, 2 days working from home

Reporting to: Managing Director, UK

Contract type: Fixed Term contract - 1 year

Working hours: 40 hours a week including a paid lunch hour over 5 days. Flexible start (between 8am and 10am) and finish (between 4pm and 6pm) times.

Who We Are

At MOTH we're here for cocktails, company, and conversation. That's why we make the most delicious cocktails in a can - so that special mix can happen anywhere. Our cocktails are classics, and our ingredients are second to none. We believe in fair prices for great drinks.

We are one of the fastest growing FMCG brands, re‐writing the rules of RTD cocktails, and facing unprecedented growth. Our success is down to the work that our magic MOTHs do, we hire exceptional people to do exceptional things. Our team in the UK has grown to more than 40 people and we're looking for an On Trade sales superstar to come and help us unlock the potential we see to put MOTH Cocktails on Draught.

The Role

You'll own the end‐to‐end development, launch, and scaling of MOTH Cocktails on Draught across on‐trade (Pubs, Bars, Events). From developing the proposition and forming commercial partnerships to system implementation, you'll build and lead this new growth opportunity from scratch, collaborating across sales, marketing, and operations to deliver a seamless brand experience.

Responsibilities

  • Strategy & Leadership
    • Develop and own the commercial strategy for MOTH on Draught, aligned with overall brand and business objectives
    • Define market entry priorities, pricing structure, and growth roadmap
    • Lead cross‐functional project teams to ensure successful execution — from product setup to venue rollout
  • Business Development
    • Identify, negotiate, and secure partnerships with key on‐trade operators, pub groups, venues, and events
    • Build long‐term commercial relationships that drive volume, visibility, and profitability
    • Work closely with distribution and logistics partners to ensure smooth draught supply and quality control
  • Execution & Operations
    • Oversee pilot programmes, installations, and technical setups with draught equipment suppliers
    • Define and monitor key performance metrics — sales velocity, ROI, customer satisfaction, and repeat rate
    • Ensure compliance with quality, sustainability, and brand standards across all draught touchpoints
  • Brand & Marketing
    • Collaborate with marketing to develop trade activation, launch campaigns, and point‐of‐sale materials
    • Champion the MOTH brand in on‐trade environments — ensuring the draught experience reflects our premium, playful, and inclusive values
    • Represent MOTH at trade shows, festivals, and industry events to build awareness and excitement

Requirements

  • 5+ years of experience in on‐trade, drinks, or hospitality — ideally with exposure to draught or dispense systems
  • Proven track record in business development or commercial leadership roles, driving new product or channel launches
  • Strong understanding of draught infrastructure, dispense logistics, and on‐trade operational models
  • Deep network within the UK on‐trade sector — pubs, bars, wholesalers, events, and venue groups
  • Exceptional commercial acumen — able to balance brand building with P&L responsibility
  • Strategic thinker with hands‐on execution ability and startup mindset
  • Excellent communicator and collaborator — comfortable influencing across teams and levels
  • Passionate about great drinks, hospitality, and creating memorable shared experiences

Benefits

  • Flexible working hours - Core working hours are 10am-4pm so you can choose your working hours to suit you
  • Bonus - up to 20% subject to personal and Company Performance, paid annually
  • Pension - 3% employer contribution
  • Annual leave - 27 Days Holiday (+ your birthday off) (+ 2 life admin days)
  • Working from abroad - up to 2 weeks' per year
  • Enhanced parental leave and support - 20 weeks full pay for each parent
  • Private medical - Vitality including personal worldwide travel insurance
  • Learning and development - Personal annual learning and development budget of ÂŁ2,000
  • Snacks - Free Breakfasts and more chocolate covered rice cakes than you could dream of
  • Socials - weekly cocktail Thursdays, monthly Socials and summer/Christmas Parties
  • Free MOTH allowance - Free monthly MOTHs allowance and discount codes for family and friends

Diversity & Inclusion

At MOTH we are committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, regardless of age, disability, gender, gender identity or expression, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We are proud to be an equal opportunities employer and strive to ensure a fair and supportive recruitment process for all candidates.

Draught Lead in London employer: MOTH Drinks - B CorpTM

At MOTH, we pride ourselves on being an exceptional employer, offering a vibrant work culture that celebrates creativity and collaboration. With flexible working hours, generous benefits including a personal learning budget, and a commitment to diversity and inclusion, we empower our employees to thrive both personally and professionally. Join us in our Paddington office and be part of a rapidly growing FMCG brand that values every team member's contribution to crafting memorable experiences through our delicious cocktails.
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Contact Detail:

MOTH Drinks - B CorpTM Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Draught Lead in London

✨Tip Number 1

Network like a pro! Reach out to your connections in the on-trade sector and let them know you're on the hunt for a Draught Lead role. You never know who might have the inside scoop on opportunities or can put in a good word for you.

✨Tip Number 2

Get social! Attend industry events, trade shows, and festivals where you can meet potential employers face-to-face. Bring your A-game and be ready to chat about your passion for cocktails and your experience in the on-trade scene.

✨Tip Number 3

Show off your expertise! Prepare a mini-presentation or pitch about how you would approach launching MOTH Cocktails on Draught. This will not only demonstrate your strategic thinking but also your enthusiasm for the brand.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the MOTH family. Don’t miss out!

We think you need these skills to ace Draught Lead in London

Commercial Strategy Development
Business Development
Partnership Negotiation
Draught Infrastructure Knowledge
On-Trade Operational Models
Project Management
Cross-Functional Collaboration
Market Entry Strategy
Performance Metrics Monitoring
Brand Activation
Excellent Communication Skills
Strategic Thinking
P&L Responsibility
Customer Relationship Management
Event Representation

Some tips for your application 🫡

Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for cocktails and hospitality.

Tailor Your Application: Make sure to customise your application to fit the Draught Lead role. Highlight your relevant experience in on-trade and business development, and how it aligns with our mission at MOTH.

Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven growth or improved processes in previous roles to demonstrate your impact.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!

How to prepare for a job interview at MOTH Drinks - B CorpTM

✨Know Your Cocktails

Familiarise yourself with MOTH's cocktail offerings and the draught systems. Being able to discuss the brand's unique selling points and how they align with your experience will show your passion and understanding of the product.

✨Showcase Your Network

Highlight your connections within the UK on-trade sector. Be ready to discuss specific partnerships you've developed in the past and how you can leverage those relationships to benefit MOTH's growth in the draught market.

✨Demonstrate Strategic Thinking

Prepare to discuss your approach to developing a commercial strategy for MOTH on Draught. Think about market entry priorities and pricing structures, and be ready to share examples of how you've successfully executed similar strategies before.

✨Be a Team Player

MOTH values collaboration across teams. Prepare examples of how you've led cross-functional projects in the past, ensuring successful execution from product setup to venue rollout. Show that you can communicate effectively and influence others.

Draught Lead in London
MOTH Drinks - B CorpTM
Location: London

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