Brand Activation Executive

Who we are: At MOTH we’re here for cocktails, company, and conversation. That’s why we make the most delicious cocktails in a can – so the special mix can happen anywhere. We’re obsessive; every sip is delicious and distinguished. Our cocktails are classics, and our ingredients are second to none. We don’t talk in master mixologist lingo, we have no fancy bar or dress‑code, and we believe in fair prices for great drinks. MOTH is one of the UK’s fastest growing FMCG brands rewriting the rules of RTD cocktails and facing unprecedented growth. Our success is down to the work that our magic MOTHs do – we hire exceptional people to do exceptional things.

Hybrid: 3 days in our London Paddington offices, 2 days working from home.

Reporting to: On Trade Marketing Lead.

Contract type: Permanent, full time (5 days).

Working hours: 40 hours a week including a paid lunch hour. Flexible start (between 8 am and 10 am) and finish (between 4 pm and 6 pm).

Travel: Some travel within the UK required.

Start date: ASAP.

The Role: Specialising in brand activation (events, trade activation and partnerships), you’ll be a doer who brings enthusiasm and high energy to help us execute best‑in‑class marketing activation plans that are outstanding, engaging and social‑worthy. You will join the marketing team based in London, report to the On Trade Marketing Lead and closely support the Senior Brand Manager.

Responsibilities:

• On‑trade activation: Own all brand activation within the IFT (independent hospitality venues) channel and lead end‑to‑end planning and execution of all trade shows.
• Events and partnerships: Own end‑to‑end planning and execution of consumer events across the UK and support the delivery of brand partnerships.
• Product sampling: Own the process of sending out all marketing samples to press and influencer contacts, as well as event sponsorships.
• POS: Work with the Senior Brand Manager to curate marketing activation toolkits, research and procure point‑of‑sale visibility items.
• PR: Manage MOTH’s press inbox, bespoke gifting campaigns and support the execution of large‑scale PR activations.

Requirements:

• A year's experience working in a marketing role.
• Passion, enthusiasm and a desire to learn.
• High standard of execution.
• Exceptional organisation, with a keen eye for detail and proven time‑management skills.
• A team player able to work with multiple business functions to achieve objectives.
• Ability to work across multiple tasks at pace.
• Ability to work at events some weekends and evenings (days in lieu will be given in return).
• An interest in cocktails, food and drink.

Benefits:

• Flexible working hours – Core working hours are 10 am‑4 pm, so you can choose your working hours to suit you (e.g. 8 am‑4 pm, 9 am‑5 pm or 10 am‑6 pm).
• Bonus – up to 20% subject to personal and company performance, paid annually.
• Pension – 3% employer contribution.
• Annual leave – 27 days holiday (+ your birthday off) (+ 2 life admin days).
• Working from abroad – up to 2 weeks per year.
• Enhanced parental leave and support – 20 weeks full pay for each parent; we also offer parental transition coaching and a workplace nursery benefit to help with nursery fees.
• Private medical – Vitality including personal worldwide travel insurance.
• Learning and development – Personal annual learning and development budget of £2,000 (plus company‑wide training).
• Snacks – Free breakfasts and more chocolate‑covered rice cakes than you could dream of.
• Socials – Weekly cocktail Thursdays, monthly socials and summer/Christmas parties.
• Free MOTH allowance – Free monthly MOTHs allowance and discount codes for family and friends.