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- Tasks: Lead the launch and growth of MOTH Cocktails on Draught in pubs and events.
- Company: Join MOTH, a fast-growing FMCG brand redefining ready-to-drink cocktails.
- Benefits: Flexible hours, bonus potential, generous holiday, and free cocktails!
- Why this job: Be part of an innovative team making cocktails accessible everywhere.
- Qualifications: 5+ years in on-trade or hospitality with strong business development skills.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Start date: ASAP
Hybrid: 3 days in our Paddington offices, 2 days working from home
Reporting to: Managing Director, UK
Contract type: Fixed Term contract - 1 year
Working hours: 40 hours a week including a paid lunch hour over 5 days. Flexible start (between 8am and 10am) and finish (between 4pm and 6pm) times.
Who We Are
At MOTH we're here for cocktails, company, and conversation. Thatâs why we make the most delicious cocktails in a can - so that special mix can happen anywhere. Our cocktails are classics, and our ingredients are second to none. We believe in fair prices for great drinks.
We are one of the fastest growing FMCG brands, reâwriting the rules of RTD cocktails, and facing unprecedented growth. Our success is down to the work that our magic MOTHs do, we hire exceptional people to do exceptional things. Our team in the UK has grown to more than 40 people and weâre looking for an On Trade sales superstar to help us unlock the potential we see to put MOTH Cocktails on Draught.
The Role
Youâll own the endâtoâend development, launch, and scaling of MOTH Cocktails on Draught across onâtrade (Pubs, Bars, Events). From developing the proposition and forming commercial partnerships to system implementation, youâll build and lead this new growth opportunity from scratch, collaborating across sales, marketing, and operations to deliver a seamless brand experience.
Responsibilities
- Strategy & Leadership
- Develop and own the commercial strategy for MOTH on Draught, aligned with overall brand and business objectives
- Define market entry priorities, pricing structure, and growth roadmap
- Lead crossâfunctional project teams to ensure successful execution â from product setup to venue rollout
- Business Development
- Identify, negotiate, and secure partnerships with key onâtrade operators, pub groups, venues, and events
- Build longâterm commercial relationships that drive volume, visibility, and profitability
- Work closely with distribution and logistics partners to ensure smooth draught supply and quality control
- Execution & Operations
- Oversee pilot programmes, installations, and technical setups with draught equipment suppliers
- Define and monitor key performance metrics â sales velocity, ROI, customer satisfaction, and repeat rate
- Ensure compliance with quality, sustainability, and brand standards across all draught touchpoints
- Brand & Marketing
- Collaborate with marketing to develop trade activation, launch campaigns, and pointâofâsale materials
- Champion the MOTH brand in onâtrade environments â ensuring the draught experience reflects our premium, playful, and inclusive values
- Represent MOTH at trade shows, festivals, and industry events to build awareness and excitement
Requirements
- 5+ years of experience in onâtrade, drinks, or hospitality â ideally with exposure to draught or dispense systems
- Proven track record in business development or commercial leadership roles, driving new product or channel launches
- Strong understanding of draught infrastructure, dispense logistics, and onâtrade operational models
- Deep network within the UK onâtrade sector â pubs, bars, wholesalers, events, and venue groups
- Exceptional commercial acumen â able to balance brand building with P&L responsibility
- Strategic thinker with handsâon execution ability and startup mindset
- Excellent communicator and collaborator â comfortable influencing across teams and levels
- Passionate about great drinks, hospitality, and creating memorable shared experiences
Benefits
- Flexible working hours - Core working hours are 10am-4pm so you can choose your working hours to suit you
- Bonus - up to 20% subject to personal and Company Performance, paid annually
- Pension - 3% employer contribution
- Annual leave - 27 Days Holiday (+ your birthday off) (+ 2 life admin days)
- Working from abroad - up to 2 weeks' per year
- Enhanced parental leave and support - 20 weeks full pay for each parent
- Private medical - Vitality including personal worldwide travel insurance
- Learning and development - Personal annual learning and development budget of ÂŁ2,000
- Snacks - Free Breakfasts and more chocolate covered rice cakes than you could dream of
- Socials - weekly cocktail Thursdays, monthly Socials and summer/Christmas Parties
- Free MOTH allowance - Free monthly MOTHs allowance and discount codes for family and friends
Diversity & Inclusion
At MOTH we are committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, regardless of age, disability, gender, gender identity or expression, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We are proud to be an equal opportunities employer and strive to ensure a fair and supportive recruitment process for all candidates.
Draught Lead in London employer: MOTH Drinks - B CorpTM
Contact Detail:
MOTH Drinks - B CorpTM Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Draught Lead in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, or even local pubs where MOTH Cocktails might be served. The more people you know, the better your chances of landing that Draught Lead role.
â¨Tip Number 2
Show off your passion for cocktails! When you get the chance to chat with potential employers, let your enthusiasm shine through. Share your ideas on how to elevate the draught experience and make it memorable for customers.
â¨Tip Number 3
Prepare for interviews by researching MOTH and its products. Understand their brand values and how they want to disrupt the RTD cocktail market. Tailor your answers to show how your experience aligns with their vision.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Draught Lead in London
Some tips for your application đŤĄ
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so donât be afraid to show your passion for cocktails and hospitality.
Tailor Your Application: Make sure to customise your application to fit the Draught Lead role. Highlight your relevant experience in on-trade and business development, and how it aligns with our mission at MOTH.
Showcase Your Achievements: Donât just list your responsibilities; share your successes! Use specific examples of how you've driven growth or improved processes in previous roles to demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity!
How to prepare for a job interview at MOTH Drinks - B CorpTM
â¨Know Your Cocktails
Familiarise yourself with MOTH's cocktail offerings and the draught systems used in the industry. Being able to discuss the nuances of different cocktails and how they can be served on draught will show your passion and expertise.
â¨Showcase Your Network
Highlight your connections within the UK on-trade sector. Be ready to discuss past partnerships you've secured and how you can leverage your network to benefit MOTH. This will demonstrate your ability to drive business development effectively.
â¨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing a commercial strategy for MOTH on Draught. Think about market entry priorities and pricing structures, and be ready to share examples of how you've successfully executed similar strategies in the past.
â¨Emphasise Collaboration Skills
Since the role involves working across various teams, be prepared to talk about your experience in leading cross-functional projects. Share specific examples of how you've collaborated with sales, marketing, and operations to achieve successful outcomes.