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- Tasks: Create and manage engaging social media content across various platforms.
- Company: Motel is a vibrant fashion brand inspired by vintage road trips, celebrating fun and adventure.
- Benefits: Enjoy competitive salary, flexible work options, generous leave, and exclusive discounts.
- Why this job: Join a creative team that values innovation and embraces Gen Z culture in a dynamic environment.
- Qualifications: 3+ years in social media, strong platform knowledge, and a passion for fashion and trends.
- Other info: Opportunity to work from home 2 days a week after probation.
The predicted salary is between 30000 - 42000 £ per year.
Location
London, UK
Type
Permanent, Full time
Welcome to Motel
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team – we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role
The purpose of the role is todevelop, manage, and execute best-in-class social media strategies that support Motel’s brand direction, campaign messaging, and commercial goals. This role champions our social presence across all channels, driving community engagement, storytelling, and conversion through creative, trend-led content.
Main tasks & responsibilities
- Content Planning & Scheduling: Assist in building and executing weekly/monthly content calendars across Instagram, TikTok, Pinterest, Facebook, and emerging platforms.
- Asset Coordination: Work cross-functionally with design, e-commerce, and marketing teams to source and organise creative assets in line with campaign objectives.
- Platform Management: Publish and monitor content across all platforms, ensuring timely delivery, brand consistency, and optimal performance.
- Community Engagement: Support the assistant in managing daily interactions (DMs, comments, tags), flagging trends and insights to the manager.
- Reporting & Insights: Assist in weekly performance reporting, analysing engagement, reach, and growth metrics, and identifying actionable takeaways.
- Trend Monitoring: Stay on top of Gen Z trends, platform updates, and influencer content to help inform creative and strategy.
- Campaign Support: Collaborate with the wider team to support influencer campaigns, product launches, and social activations.
- Platform Growth: Proactively identify growth opportunities on existing and emerging platforms and make recommendations to the manager.
About you
- Minimum 3 years of experience in a social media or content creation role, ideally within fashion, lifestyle, or beauty.
- Strong understanding of all key social platforms (Instagram, TikTok, Pinterest, Facebook, YouTube Shorts).
- Highly organised with excellent time management skills and attention to detail.
- Creative thinker with a good eye for aesthetic and tone, aligned with the Motel Rocks brand.
- Confident using tools such as Later, Sprout, or similar scheduling platforms; experience with Canva, Adobe Suite, or CapCut a bonus.
- Excellent written and verbal communication skills.
- Proven ability to thrive in a fast-paced, collaborative environment.
- A passion for fashion and a deep understanding of Gen Z and social culture.
What\’s in it for you?
- Competitive salary in line with industry benchmarking
- 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
- 25 days annual leave; with additional days for long service
- Birthday day off post probation
- Team socials and meetups
- Monthly well-being activities to support healthy wellbeing
- Tailored progression pathways
- A thorough health support service
- Access to professional support & mentoring
- Bonus Scheme for all employees, paid out twice a year at management discretion
- Motel discount
- Motel is a growth mentality company
- Option to work from home 2 days a week post probation
At Motel Rocks, we value and believe in fostering an inclusive and diverse environment for our employees, customers, and partners. We are committed to building a brand that celebrates differences and promotes equal opportunities.
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Social Media Executive employer: Motel Rocks
Contact Detail:
Motel Rocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Familiarise yourself with Motel's brand identity and aesthetic. Spend some time exploring their social media channels to understand their tone, style, and the type of content they share. This will help you align your ideas with their vision during any discussions.
✨Tip Number 2
Stay updated on the latest trends in social media, especially those that resonate with Gen Z. Being able to discuss current trends and how they can be leveraged for Motel's campaigns will demonstrate your passion and knowledge in the field.
✨Tip Number 3
Prepare to showcase your previous work in social media management. Have examples ready that highlight your creativity, engagement strategies, and any successful campaigns you've executed. This will give you a strong edge during interviews.
✨Tip Number 4
Network with professionals in the fashion and lifestyle sectors. Attend industry events or engage with relevant online communities. Building connections can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Motel's history, values, and aesthetic. This will help you tailor your application to reflect their brand spirit and demonstrate your passion for fashion.
Highlight Relevant Experience: Emphasise your experience in social media or content creation, particularly within the fashion, lifestyle, or beauty sectors. Use specific examples to showcase your skills in managing platforms like Instagram and TikTok.
Showcase Your Creativity: Include examples of your creative work, such as campaigns you've managed or content you've created. If possible, provide links to your portfolio or social media profiles that highlight your aesthetic and understanding of Gen Z trends.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to align with the job description. Use keywords from the listing, such as 'community engagement' and 'trend monitoring', to demonstrate that you meet their requirements.
How to prepare for a job interview at Motel Rocks
✨Showcase Your Social Media Savvy
Make sure to highlight your experience with various social media platforms, especially Instagram and TikTok. Be prepared to discuss specific campaigns you've worked on and how you engaged audiences effectively.
✨Demonstrate Your Creativity
Bring examples of your creative work, whether it's content calendars or posts you've designed. Show how your aesthetic aligns with Motel's brand and be ready to brainstorm ideas on the spot.
✨Know the Trends
Stay updated on the latest Gen Z trends and social media updates. During the interview, mention any recent trends you've noticed and how they could be leveraged for Motel's social strategy.
✨Prepare for Collaboration Questions
Since the role involves working cross-functionally, be ready to discuss your experience collaborating with other teams. Share examples of how you've successfully coordinated with design, marketing, or e-commerce teams in the past.
