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For Companies At a Glance
- Tasks: Lead marketing strategies, manage campaigns, and mentor a creative team.
- Company: Motel is a vibrant fashion brand born from a road trip adventure, celebrating fun and freedom.
- Benefits: Enjoy competitive salary, flexible work options, 25 days leave, and a bonus scheme.
- Why this job: Join a dynamic team, shape impactful campaigns, and thrive in a creative, inclusive culture.
- Qualifications: Bachelor's degree in Marketing or related field; 3-5 years experience in digital marketing required.
- Other info: Opportunity to work from home 2 days a week after probation.
The predicted salary is between 36000 - 60000 £ per year.
Location
London &Cheltenham
Type
Permanent, Full-time
Welcome to Motel
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team – we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role
Are you a dynamic marketing professional ready to lead and inspire? Join us as a Marketing Manager to shape our strategy, drive impactful campaigns, and collaborate with creative teams. You\’ll mentor a talented marketing team, optimise performance and enhance brand visibility.
Please note that the role requires the successful candidate to be able to commute to both London and Cheltenham offices.
Main tasks & responsibilities
Strategic Planning & Leadership
- Develop and implement comprehensive marketing strategies aligned with company goals and objectives. Working with all the creative teams to ensure strong execution of ideas.
- Collaborate with leadership to define marketing objectives and KPIs.
- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative, high-performance environment.
- Provide guidance on project priorities, deadlines, and deliverables.
Campaign Management
- Lead the execution of the seasonal marketing calendar, ensuring timely and consistent campaign rollouts across all touchpoints. Leverage insights from past marketing campaigns to inform decision-making and optimise future opportunities.
- Oversee planning, execution, and optimization of campaigns across digital, organic, paid, and event channels.
- Ensure consistent messaging, branding, and creative alignment across all campaigns by collaborating closely with the Creative Director and Brand Manager to strike the ideal balance between commercial objectives and creative vision.
Cross-functional Collaboration
- Act as the central point of contact for marketing planning — driving communication, accountability, and deadlines across departments.
- Collaborate with internal teams (Digital Marketing, Creative, Social, PR, Influencer, eCommerce) and external stakeholders to ensure integrated campaign delivery.
- Partner with the Digital Marketing team to align campaign objectives, messaging, and creative across paid channels.
- Drive cross-functional sync meetings, prepare briefs, and keep teams informed and aligned.
Performance Monitoring & Reporting
- Utilise analytics tools to monitor and analyze key performance metrics.
- Track campaign performance, working with relevant teams to optimise and iterate as needed.
- Provide regular reports to leadership, offering insights and recommendations for continuous improvement.
Budget Management
- Develop and manage the marketing budget, allocating resources effectively for maximum impact.
- Monitor campaign costs and adjust strategies to optimize ROI.
Market Research & Brand Management
- Stay informed on industry trends, competitor activities, and market dynamics.
- Identify new opportunities to enhance brand visibility, engagement, and customer acquisition. Working closely with the Creative Director and Brand Manager.
- Oversee brand development and positioning, ensuring consistency across all marketing materials and touchpoints. Working closely with the Creative Director and Brand Manager.
- Support the Brand Manager in shaping go-to-market strategies, campaign planning, and brand initiatives.
About you
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
- Strong leadership and team management skills.
- Strategic thinker with excellent analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Familiarity with marketing technologies, analytics tools, and CRM platforms.
- 3–5+ years of hands-on experience in digital and organic marketing, ideally in fashion, beauty, or D2C e-commerce.
- Strong proficiency in Meta & TikTok Ads Manager, Google Ads, and key analytics platforms (GA4, Triple Whale, etc.).
- Proven track record of managing six-figure ad budgets with clear ROI.
- Analytical mindset with the ability to translate data into strategy.
- Confident managing creatives and briefing asset requirements.
- Ability to thrive in a fast-paced, data-driven environment.
What\’s in it for you?
- Competitive salary in line with industry benchmarking
- 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
- 25 days annual leave; with additional days for long service
- Birthday day off post probation
- Team socials and meetups
- Monthly well-being activities to support your health and wellbeing
- Tailored progression pathways
- A thorough health support service
- Access to professional support & mentoring
- Bonus Scheme for all employees, paid out twice a year at management discretion
- Motel discount
- Option to work from home 2 days a week post probation
Motel is a growth mentality company!
At Motel Rocks, we value and believe in fostering an inclusive and diverse environment for our employees, customers, and partners. We are committed to building a brand that celebrates differences and promotes equal opportunities.
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Marketing Manager employer: Motel Rocks
Contact Detail:
Motel Rocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Motel's brand story and values. Understanding their journey from vintage clothing to a global brand will help you align your marketing strategies with their ethos, making you a more appealing candidate.
✨Tip Number 2
Showcase your experience in leading marketing teams by preparing examples of successful campaigns you've managed. Highlight how you mentored team members and drove collaboration, as this role emphasises leadership and teamwork.
✨Tip Number 3
Stay updated on the latest trends in fashion marketing, especially in digital and social media. Being knowledgeable about platforms like Meta and TikTok will demonstrate your readiness to manage their advertising strategies effectively.
✨Tip Number 4
Prepare to discuss how you would approach budget management and ROI optimisation. Given the emphasis on managing six-figure ad budgets, showcasing your analytical skills and past successes in this area will set you apart.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in digital and organic channels. Emphasise any leadership roles you've held and specific campaigns you've managed that align with Motel's brand values.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your background aligns with Motel's mission. Mention specific strategies you would implement as a Marketing Manager and how you would inspire the team.
Showcase Analytical Skills: Since the role requires performance monitoring and reporting, include examples of how you've used analytics tools to drive marketing decisions. Highlight any experience with budget management and ROI optimisation.
Demonstrate Cross-Functional Collaboration: Provide examples of how you've successfully collaborated with different teams in previous roles. This could include working with creative teams, digital marketing, or PR, showcasing your ability to drive integrated campaign delivery.
How to prepare for a job interview at Motel Rocks
✨Know the Brand Story
Familiarise yourself with Motel's unique history and brand ethos. Understanding the journey from vintage clothing to a global brand will help you connect your marketing strategies to their core values during the interview.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led and mentored teams in the past. Highlight specific instances where your leadership directly contributed to campaign success or team performance, as this role requires strong team management.
✨Demonstrate Analytical Thinking
Be ready to discuss how you've used analytics tools to drive marketing decisions. Share insights from previous campaigns, focusing on how data informed your strategies and optimised performance, which is crucial for this position.
✨Prepare for Cross-Functional Collaboration
Think of examples where you've worked closely with different departments, such as creative, digital marketing, or PR. Emphasising your ability to drive communication and collaboration across teams will show you're a good fit for the role.
