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For Companies At a Glance
- Tasks: Create engaging copy for products, social media, and campaigns that resonates with our audience.
- Company: Join Motel, a vibrant fashion brand with a fun and adventurous spirit.
- Benefits: Competitive fees, inclusive culture, and opportunities for creative growth.
- Why this job: Shape our brand voice and connect with Gen Z through impactful storytelling.
- Qualifications: Experience in fashion copywriting and a strong grasp of digital trends.
- Other info: Work independently in a dynamic environment with a focus on sustainability.
The predicted salary is between 30000 - 42000 £ per year.
Location: London, UK
Type: Freelance
Welcome to Motel. Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born. Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role: We’re seeking a creative, fashion-savvy Freelance Copywriter to support all brand communications. This role covers everything from web product copy and campaign messaging to social captions, newsletters, editorial storytelling, and copy for brand/PR events. You’ll play a key part in shaping our tone of voice and ensuring consistency across every channel.
Main tasks & responsibilities:
- Write engaging, on-brand copy for:
- Product pages and category descriptions
- Website banners, landing pages, and UX microcopy
- Social media captions, TikTok hooks, and campaign content
- Email newsletters and CRM flows
- Event and campaign collateral (press releases, invites, signage, scripts)
- Paid media ads (Meta, TikTok, Google)
About you:
Requirements:
- Fluent written and spoken English
- Demonstrated experience of short-form, social copy, as well as longer-form copy
- Proven experience as a fashion copywriter (in-house or freelance).
- Strong understanding of Gen-Z fashion, pop culture, and digital trends.
- Ability to write snappy, impactful copy with personality and edge.
- Exceptional attention to detail and grammar.
- Ability to switch tone depending on channel.
- Comfortable working independently and managing multiple projects simultaneously.
- Familiarity with SEO is a plus.
Desired:
- Experience writing for TikTok-first content or social storytelling.
- Understanding of brand activations and event copy needs.
- Understanding of fast-paced fashion and e-commerce environments.
- German/English speaking preferred.
What’s in it for you?
- Competitive fees in line with industry benchmarking
- Motel has a growth mentality culture
- Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Copywriter - Freelance in London employer: Motel Rocks
Contact Detail:
Motel Rocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter - Freelance in London
✨Tip Number 1
Network like a pro! Reach out to fellow creatives, attend industry events, and connect with people on LinkedIn. You never know who might have the inside scoop on freelance gigs or can refer you to someone looking for a copywriter.
✨Tip Number 2
Show off your portfolio! Make sure your online presence is top-notch. Create a website or use platforms like Behance to showcase your best work. When applying through our website, include links to your portfolio so we can see your style and flair.
✨Tip Number 3
Tailor your pitch! When reaching out for freelance opportunities, customise your message to reflect the brand's voice and values. For Motel, show us how your writing can capture that spirit of fun and adventure we love.
✨Tip Number 4
Stay updated on trends! Keep an eye on Gen-Z fashion and pop culture. Follow relevant accounts on social media and engage with the content. This will help you write fresh, relevant copy that resonates with our audience.
We think you need these skills to ace Copywriter - Freelance in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see your creativity and how you can bring the Motel vibe into your writing. Don't be afraid to show us what makes you stand out!
Tailor Your Copy: Make sure to customise your application to reflect the role of a Freelance Copywriter at Motel. Highlight your experience with fashion copy and how you can adapt your tone for different channels. We love seeing relevant examples that align with our brand!
Keep It Snappy: Just like the copy you'll be writing for us, your application should be concise and engaging. Get to the point quickly while still showcasing your skills and experience. Remember, we appreciate sharp, effective messaging!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, it’ll land right in our hands, and we can’t wait to read what you’ve got! Plus, it’s the best way to ensure your application is seen by the right people.
How to prepare for a job interview at Motel Rocks
✨Know the Brand Inside Out
Before your interview, dive deep into Motel's history and values. Understand their journey from vintage clothing to a global brand. This knowledge will help you connect your copywriting skills with their unique story and demonstrate your genuine interest in the company.
✨Showcase Your Copywriting Portfolio
Bring along samples of your best work that align with the role. Focus on pieces that highlight your ability to write engaging, on-brand copy for various platforms, especially social media and fashion-related content. Be ready to discuss your creative process and how you adapt your tone for different channels.
✨Prepare for Creative Challenges
Expect to tackle some creative briefs during the interview. Practice interpreting briefs and crafting quick copy responses. This will showcase your ability to think on your feet and deliver sharp messaging that aligns with brand strategy, which is crucial for a freelance copywriter.
✨Emphasise Your Understanding of Trends
Motel is looking for someone who understands Gen-Z fashion and digital trends. Be prepared to discuss current trends in fashion and how they influence your writing. Share examples of how you've incorporated these trends into your previous work to show you're in tune with the audience.
