At a Glance
- Tasks: Create engaging copy for products, campaigns, and social media that resonates with our audience.
- Company: Join Motel, a vibrant fashion brand with a fun and adventurous spirit.
- Benefits: Competitive fees, inclusive culture, and opportunities for creative growth.
- Other info: Work independently in a dynamic environment with a focus on sustainability.
- Why this job: Shape our brand voice and connect with Gen Z through impactful storytelling.
- Qualifications: Experience in fashion copywriting and a strong grasp of digital trends.
The predicted salary is between 30000 - 50000 £ per year.
Welcome to Motel. Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born. Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role involves seeking a creative, fashion-savvy Freelance Copywriter to support all brand communications. This role covers everything from web product copy and campaign messaging to social captions, newsletters, editorial storytelling, and copy for brand/PR events. You’ll play a key part in shaping our tone of voice and ensuring consistency across every channel.
Main tasks & responsibilities:
- Write engaging, on-brand copy for product pages and category descriptions.
- Website banners, landing pages, and UX microcopy.
- Social media captions, TikTok hooks, and campaign content.
- Email newsletters and CRM flows.
- Event and campaign collateral (press releases, invites, signage, scripts).
- Paid media ads (Meta, TikTok, Google).
- Interpret creative briefs and deliver sharp, effective messaging that aligns with brand strategy.
- Collaborate with design, marketing, social, and e-comm teams to develop cohesive storytelling.
- Maintain and strengthen Motel Rocks’ tone of voice across all channels.
- Edit, proofread, and refine existing copy for clarity, accuracy, and style.
- Work to project deadlines with fast turnarounds when needed.
- Support Motel's sustainability initiatives by considering how our practices can improve, actively working in line with the sustainability journey of the business.
About you:
- Fluent written and spoken English.
- Demonstrated experience of short-form, social copy, as well as longer-form copy.
- Proven experience as a fashion copywriter (in-house or freelance).
- Strong understanding of Gen-Z fashion, pop culture, and digital trends.
- Ability to write snappy, impactful copy with personality and edge.
- Exceptional attention to detail and grammar.
- Ability to switch tone depending on channel.
- Comfortable working independently and managing multiple projects simultaneously.
- Familiarity with SEO is a plus.
Desired:
- Experience writing for TikTok-first content or social storytelling.
- Understanding of brand activations and event copy needs.
- Understanding of fast-paced fashion and e-commerce environments.
- German/English speaking preferred.
What's in it for you?
- Competitive fees in line with industry benchmarking.
- Motel has a growth mentality culture.
- Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Copywriter - Freelance employer: Motel Rocks
Motel is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative individuals looking to make their mark in the fashion industry. With competitive fees and a strong focus on employee growth, you will have the opportunity to collaborate with a diverse team while contributing to innovative brand communications from our dynamic London design studio. Join us in shaping the future of fashion with a spirit of fun, freedom, and adventure.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Freelance
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Copywriter - Freelance
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Motel Rocks.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Motel Rocks and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Copywriter - Freelance at Motel Rocks.
How to prepare for a job interview at Motel Rocks
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Motel Rocks.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Motel Rocks. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Motel Rocks.
