Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging copy for products, campaigns, and social media that resonates with our audience.
- Company: Join Motel, a vibrant fashion brand with a fun and adventurous spirit.
- Benefits: Competitive fees, inclusive culture, and opportunities for creative growth.
- Why this job: Shape our brand voice and connect with Gen Z through impactful storytelling.
- Qualifications: Experience in fashion copywriting and a strong grasp of digital trends.
- Other info: Work independently in a dynamic environment with a focus on sustainability.
The predicted salary is between 30000 - 50000 £ per year.
Welcome to Motel. Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born. Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role involves seeking a creative, fashion-savvy Freelance Copywriter to support all brand communications. This role covers everything from web product copy and campaign messaging to social captions, newsletters, editorial storytelling, and copy for brand/PR events. You’ll play a key part in shaping our tone of voice and ensuring consistency across every channel.
Main tasks & responsibilities:
- Write engaging, on-brand copy for product pages and category descriptions.
- Website banners, landing pages, and UX microcopy.
- Social media captions, TikTok hooks, and campaign content.
- Email newsletters and CRM flows.
- Event and campaign collateral (press releases, invites, signage, scripts).
- Paid media ads (Meta, TikTok, Google).
- Interpret creative briefs and deliver sharp, effective messaging that aligns with brand strategy.
- Collaborate with design, marketing, social, and e-comm teams to develop cohesive storytelling.
- Maintain and strengthen Motel Rocks’ tone of voice across all channels.
- Edit, proofread, and refine existing copy for clarity, accuracy, and style.
- Work to project deadlines with fast turnarounds when needed.
- Support Motel's sustainability initiatives by considering how our practices can improve, actively working in line with the sustainability journey of the business.
About you:
- Fluent written and spoken English.
- Demonstrated experience of short-form, social copy, as well as longer-form copy.
- Proven experience as a fashion copywriter (in-house or freelance).
- Strong understanding of Gen-Z fashion, pop culture, and digital trends.
- Ability to write snappy, impactful copy with personality and edge.
- Exceptional attention to detail and grammar.
- Ability to switch tone depending on channel.
- Comfortable working independently and managing multiple projects simultaneously.
- Familiarity with SEO is a plus.
Desired:
- Experience writing for TikTok-first content or social storytelling.
- Understanding of brand activations and event copy needs.
- Understanding of fast-paced fashion and e-commerce environments.
- German/English speaking preferred.
What's in it for you?
- Competitive fees in line with industry benchmarking.
- Motel has a growth mentality culture.
- Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Copywriter - Freelance employer: Motel Rocks
Contact Detail:
Motel Rocks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter - Freelance
✨Tip Number 1
Network like a pro! Reach out to fellow creatives, attend industry events, and connect with people on LinkedIn. You never know who might have the inside scoop on freelance gigs or be looking for someone just like you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you apply through our website, include a link to your portfolio so we can see your unique style and creativity in action.
✨Tip Number 3
Tailor your pitch! When reaching out for freelance opportunities, customise your message to reflect how your skills align with the brand's voice and values. Show us that you understand Motel's vibe and can contribute to our story.
✨Tip Number 4
Stay active on social media! Share your thoughts on fashion trends, engage with brands, and showcase your writing. This not only builds your personal brand but also keeps you in the loop with what’s happening in the industry.
We think you need these skills to ace Copywriter - Freelance
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see your creativity and how you can bring our brand's fun and adventurous spirit to life in your writing.
Tailor Your Copy: Make sure to customise your application for the Freelance Copywriter role. Highlight your experience with fashion copy and how you can adapt your tone to fit different channels, just like we do at Motel!
Be Clear and Concise: We love engaging copy, but clarity is key! Keep your application straightforward and ensure it’s free from any typos or grammatical errors. Attention to detail is super important in this role!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity with Motel.
How to prepare for a job interview at Motel Rocks
✨Know the Brand Inside Out
Before your interview, dive deep into Motel's story and values. Understand their journey from vintage clothing to a global brand. This will not only help you connect with the interviewers but also show that you're genuinely interested in the company.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, especially pieces that align with fashion and social media. Bring examples of snappy social captions or engaging product descriptions to demonstrate your ability to write with personality and edge.
✨Be Ready to Discuss Trends
Stay updated on Gen-Z fashion and digital trends. Be prepared to discuss how these trends influence your writing style and how you can incorporate them into Motel's brand voice. This shows that you’re not just a copywriter, but a trend-savvy storyteller.
✨Ask Thoughtful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the brand. Inquire about their sustainability initiatives or how they envision the evolution of their tone of voice. This demonstrates your enthusiasm and strategic thinking.
