At a Glance
- Tasks: Support and optimise paid social campaigns on platforms like Meta, TikTok, and Pinterest.
- Company: Join Motel Rocks, a vibrant brand committed to sustainability and creativity.
- Benefits: Enjoy competitive salary, generous leave, team socials, and well-being activities.
- Other info: Dynamic team environment with tailored progression pathways and a focus on inclusivity.
- Why this job: Make an impact in the fashion and lifestyle sectors while growing your skills.
- Qualifications: 2+ years in paid social campaigns with strong analytical and creative skills.
The predicted salary is between 30000 - 40000 £ per year.
The Paid Social Executive is responsible for supporting the execution and optimisation of paid social campaigns across all paid social platforms, ensuring campaigns align with key marketing moments, product launches, and seasonal drops; with performance at the forefront. This role requires a deep understanding of paid social channels and the ability to analyze data to optimize campaigns for maximum effectiveness.
Main Tasks & Responsibilities
- Campaign Development and Management: Work collaboratively to create and monitor digital marketing campaigns across various online platforms, including channels such as Meta, TikTok & Pinterest. Assist across multiple placements such as TikTok Shop, adopting a data‑led approach to all work.
- Data Analysis and Reporting: Generate new reports using analytics tools such as Triple Whale, examining the performance of digital marketing campaigns & bringing actionable insights to share with the wider marketing team.
- Audience Targeting and Segmentation: Support on building & refining key audience groups including prospecting, lookalikes, interest‑based targeting, and retargeting pools to discover new ways to tap into relevant users.
- A/B Testing: Adoption of a growth mindset with eagerness to test and learn across channels to drive insightful learnings across territories. Confidently carry out A/B tests across channels, reporting on findings & leading on the next steps following the test period.
- Market Research and Trend Analysis: Conduct market research to identify industry trends, competitor activities, and potential opportunities. Specific US/European knowledge is preferable.
- Creative: Work with the teams to utilise creator content, confidently handling spark ads on TikTok as well as boosted content across other platforms.
- Collaboration: Offer support to the Paid Social team with any queries when needed, working collectively to meet deadlines across paid channels. Coordinate closely with departments such as brand & social to ensure cohesive and consistent marketing efforts.
- Administrative Support: Provide administrative assistance to the digital marketing team as needed, including scheduling meetings, managing calendars, drawing key actions and organising documents. Help with budget tracking and procurement processes.
About You
- Committed to promoting conscious creativity, helping us build a brand that champions sustainability and supports our social and environmental impact.
- 2+ years of experience supporting paid social campaigns within fashion, lifestyle, beauty, or similar consumer sectors.
- Proven track record of working towards performance targets with platforms like Meta Ads, TikTok Ads, and Snap.
- Strong analytical skillset; ability to distill learnings into actionable recommendations.
- Creative mindset; comfortable briefing and working with designers and external agencies.
- Excellent verbal and written communication.
- High attention to detail.
- Bonus: experience with Shopify, Triple Whale, or familiarity with UGC influencer strategies.
What's in it for you?
- Competitive salary in line with industry benchmarking.
- 3% employer pension contribution, 5% employee contribution as standard.
- 33 days annual leave inclusive of bank holidays, with additional days for long service.
- Birthday day off.
- Team socials and meetups.
- Monthly well‑being activities to support your health and wellbeing.
- Tailored progression pathways.
- A thorough EAP scheme offering financial, legal and health support.
- Access to professional support & mentoring.
- Bonus Scheme for all employees paid out twice a year.
- Motel 50% discount.
Motel is a growth mentality company. Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Paid Social Executive in Cheltenham employer: Motel Rocks
Motel Rocks Group Ltd is an exceptional employer located in Cheltenham, UK, offering a vibrant work culture that champions creativity and sustainability. With competitive salaries, generous annual leave, and tailored progression pathways, employees are supported in their professional growth while enjoying a healthy work-life balance through monthly well-being activities and team socials. The company fosters an inclusive environment, ensuring that every team member feels valued and empowered to contribute to meaningful marketing campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Executive in Cheltenham
✨Tip Number 1
Get your networking game on! Connect with folks in the industry on LinkedIn, attend local meetups, or join relevant online groups. The more people you know, the better your chances of landing that Paid Social Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past paid social campaigns and their results. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each application. Research the company, understand their brand voice, and align your experience with their needs. We want to see how you fit into our team!
✨Tip Number 4
Follow up after applying! A quick message expressing your enthusiasm for the role can set you apart from other candidates. Plus, it shows you're genuinely interested in joining us at Motel Rocks.
We think you need these skills to ace Paid Social Executive in Cheltenham
Some tips for your application 🫡
Show Your Passion for Paid Social:When you're writing your application, let your enthusiasm for paid social campaigns shine through! We want to see how you can bring your unique flair to the role and how your experience aligns with our goals.
Be Data-Driven:Since this role is all about optimising campaigns, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions in past roles – we love a good success story!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. Show us why you’re the perfect fit for our team!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Motel Rocks
✨Know Your Platforms
Make sure you have a solid understanding of the paid social platforms mentioned in the job description, like Meta, TikTok, and Pinterest. Familiarise yourself with their advertising features and recent updates, as this will show your enthusiasm and readiness to hit the ground running.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to discuss how you've used data to optimise campaigns in the past. Bring examples of reports you've generated or insights you've derived from analytics tools, as this will demonstrate your ability to make data-driven decisions.
✨Show Off Your Creativity
Since the role involves working with creative content, think of some innovative campaign ideas or strategies you could propose during the interview. This could include how you would leverage user-generated content or spark ads on TikTok, showcasing your creative mindset.
✨Collaboration is Key
Highlight your experience working in teams and how you've collaborated with different departments. Be ready to share examples of how you’ve coordinated with others to meet deadlines and achieve campaign goals, as teamwork is crucial for success in this role.
