Find out more about this role by reading the information below, then apply to be considered.
Description
12 months fixed term maternity leave contract.
As a Marketing Manager specialising in email and SMS, you'll be a key member of our Customer Marketing Team. You will play a central role in planning, building, delivering and optimising email and SMS communications to over 915,000 customers on the Motability Scheme.
You will be responsible for the end-to-end delivery and development of our core email and SMS customer communications. Working in Salesforce Marketing Cloud (SFMC), you'll create, schedule, test and deploy campaigns that support customers through their lifecycle. From prospect conversion, joining the Scheme and onboarding, through to in-life engagement, renewals and advocacy.
You'll combine strong marketing expertise with technical capability, using customer data, segmentation and automation to deliver personalised email and SMS communications. Working closely with stakeholders across Marketing, Digital, Product and Technology, you'll ensure every campaign is delivered accurately on time and with measurable results.
You'll be joining the team at an exciting time as we embark on a major programme of digital transformation, reimagining how we communicate with customers across email and SMS. You'll play a key role in helping to shape and deliver this transformation, driving improvements to our customer communications, automation and personalisation capabilities.
You'll focus on:
- Designing and delivering customer contact strategies across the customer lifecycle using email and SMS channels
- Building, testing, scheduling and deploying email campaigns in Salesforce Marketing Cloud
- Creating and maintaining customer audiences using SQL queries, data extensions and segmentation logic
- Developing automated customer journeys and personalised communications
- Monitoring campaign performance and using insights to continually optimise future email and SMS communications
Qualifications
We're looking for an enthusiastic, self-motivated individual who thrives in a collaborative environment. The successful candidate must be comfortable getting into the technical detail of campaign delivery. You will play a key role in driving forward our digital-first approach to customer engagement and marketing personalisation. xgikmsk
You'll understand the strengths of both email and SMS as customer communication channels and know how to use each effectively to deliver timely, relevant and engaging customer experiences.
This role will suit you if:
- You are a creative thinker with an analytical mindset
- Are confident writing SQL queries to create audiences, segments and data selections
- You enjoy working with customer data as much as creating engaging campaigns
- You are comfortable with change and manag Please click on the apply button to read the full job description
Email and SMS Marketing Manager employer: Motability Operations
As a Senior Events and Marketing Executive, you'll be part of a dynamic and collaborative team dedicated to creating impactful experiences that resonate with our customers. Our inclusive work culture fosters creativity and innovation, while offering ample opportunities for professional growth and development in the vibrant cities of Edinburgh, Bristol, and London. Join us to make a meaningful difference in the lives of those we serve through engaging events and strategic marketing initiatives.
