Description
As Dealer and OEM Marketing Manager, you'll lead how the Motability Scheme is activated through our dealer and manufacturer partner networks, ensuring these channels become a strategic extension of our wider marketing campaigns.
You'll support our Dealer and Manufacturer partners on their marketing, helping every customer interaction build trust, understanding and confidence in the Scheme.
Working with colleagues across the business, you'll develop the strategy for dealers and OEM marketing, identifying opportunities to amplify campaigns an strengthen awareness, understanding and trust in the Scheme through one of our most important customer channels. You'll shape how these partners communicate about the Scheme, ensuring messaging is consistent, compelling and aligned with our wider marketing objectives.
You'll build strong relationships with manufacturer and dealer marketing teams to ensure the Scheme is represented consistently and effectively share how the Scheme across the thousands of customer touch points they influence through the customer journey.
Key Responsibilities:
Develop and own the dealer and manufacturer marketing strategy, ensuring these channels support wider organisational and marketing objectives and are fully integrated into marketing campaign planning.
Build strong relationships with manufacturers, dealer groups and internal teams (dealer and manufacturer) and identify opportunities for partners to amplify marketing
Shape how the Scheme is represented across dealer and manufacturers, understanding the marketing assets that work for them and their commercial intent, while ensuring messaging and creative remains accurate and compliant with our own standards.
Work with Customer Experience and dealer training teams to understand and develop the dealer experience, helping create a consistent and trusted customer experience across dealer interactions.
Lead the development of marketing toolkits, campaigns and assets that enable partners to promote the Scheme effectively and confidently represent key customer messages.
Lead dealer and manufacturer activation for major marketing campaigns, ensuring partner channels are considered early in campaign planning and effectively support wider marketing objectives.
Work collaboratively with Marketing Campaigns, Brand & Creative, Cus...
Dealer and OEM Marketing Manager in East Kilbride employer: Motability Operations
As a Senior Events and Marketing Executive, you'll be part of a dynamic and collaborative team dedicated to creating impactful experiences that resonate with our customers. Our inclusive work culture fosters creativity and innovation, while offering ample opportunities for professional growth and development in the vibrant cities of Edinburgh, Bristol, and London. Join us to make a meaningful difference in the lives of those we serve through engaging events and strategic marketing initiatives.
