The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them.
This EV Transition role exists to support this shift to electric. By combining marketing expertise with product-led delivery, this role shapes how electric vehicles are positioned, how our nurture journeys are designed, and how confidence-building interventions are prioritised and built to give our customers the confidence to choose an EV.
As Product & Marketing Manager – EV Transition, you will lead the EV Transition squad and lead the development and delivery of marketing strategies that help customers explore, understand and evaluate electric vehicles.
You will own the go-to-market and channel strategy for the transition from petrol and diesel cars to EVs, using behavioural insight, data and storytelling to support customer confidence in electric cars. You will lead a team including Engineering, Design and Research, and you will shape and prioritise a backlog of interventions — spanning content, communications, digital journeys and tools — ensuring activity is focused on what makes the greatest difference to customers.
This role is about thoughtful prioritisation as much as execution. You will balance marketing opportunity with delivery realities, making informed trade-offs to ensure effort is focused on value rather than volume.
Responsibilities
- Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
- Developing positioning and messaging that clearly explains EV benefits, trade-offs and considerations.
- Designing and owning channel strategies that support confidence across the customer lifecycle.
- Owning and prioritising a backlog of EV Transition squad initiatives, spanning content, journeys, digital tools and communications.
- Ensure these align with strategic goals and customer needs.
- Leading planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog to ensure it reflects strategic goals.(PJ4.1)(CS4.2)(CE4.3)(CE4.4)
- Defining and tracking success measures, using insight and performance data to continuously refine approaches.
- Championing customer-centred, evidence-led marketing across the Electric teams.
- Developing test and learn approaches to continuously improve results including behavioural experiments and research briefs.
- Collaborating with stakeholders, our in-house creative studio and agency partners.
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Product & Marketing Manager - EV Transition (6 months fixed term contract) in London employer: Motability Operations Ltd
Motability Operations is an exceptional employer that prioritises employee growth and development, particularly in the Talent Acquisition Lead role. With a strong focus on building capability within a supportive team environment, employees benefit from structured career progression, comprehensive training, and the opportunity to influence strategic hiring practices. Located in a dynamic setting, the company fosters a culture of inclusivity and collaboration, ensuring that every team member plays a vital role in enhancing the recruitment experience for both candidates and hiring managers.
