At a Glance
- Tasks: Lead marketing strategies for dealers and manufacturers, enhancing customer trust in the Motability Scheme.
- Company: Join a forward-thinking organisation dedicated to improving customer experiences.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to influence key marketing campaigns.
- Why this job: Make a real impact by shaping how partners communicate and promote the Motability Scheme.
- Qualifications: Experience in marketing strategy and strong relationship-building skills.
The predicted salary is between 40500 - 49500 £ per year.
As Dealer and OEM Marketing Manager, you’ll lead how the Motability Scheme is activated through our dealer and manufacturer partner networks, ensuring these channels become a strategic extension of our wider marketing campaigns.
You’ll support our Dealer and Manufacturer partners on their marketing, helping every customer interaction build trust, understanding and confidence in the Scheme.
Working with colleagues across the business, you’ll develop the strategy for dealers and OEM marketing, identifying opportunities to amplify campaigns an strengthen awareness, understanding and trust in the Scheme through one of our most important customer channels.
You’ll shape how these partners communicate about the Scheme, ensuring messaging is consistent, compelling and aligned with our wider marketing objectives.
You’ll build strong relationships with manufacturer and dealer marketing teams to ensure the Scheme is represented consistently and effectively share how the Scheme across the thousands of customer touch points they influence through the customer journey.
Key Responsibilities
- Develop and own the dealer and manufacturer marketing strategy, ensuring these channels support wider organisational and marketing objectives and are fully integrated into marketing campaign planning.
- Build strong relationships with manufacturers, dealer groups and internal teams (dealer and manufacturer) and identify opportunities for partners to amplify marketing
- Shape how the Scheme is represented across dealer and manufacturers, understanding the marketing assets that work for them and their commercial intent, while ensuring messaging and creative remains accurate and compliant with our own standards.
- Work with Customer Experience and dealer training teams to understand and develop the dealer experience, helping create a consistent and trusted customer experience across dealer interactions.
- Lead the development of marketing toolkits, campaigns and assets that enable partners to promote the Scheme effectively and confidently represent key customer messages.
- Lead dealer and manufacturer activation for major marketing campaigns, ensuring partner channels are considered early in campaign planning and effectively support wider marketing objectives.
- Work collaboratively with Marketing Campaigns, Brand & Creative, Customer Marketing and Corporate Affairs to ensure dealer and manufacturer activity aligns with wider campaigns and communications, translating priorities into effective dealer activations.
- Develop approaches that encourage greater participation from manufacturers and dealers, strengthening their role in raising awareness and understanding of the Scheme.
- Own the evolve our POS strategy, and ensure suitable assets reach forecourts to support priority campaigns.
- Establish clear measures of success, monitor performance and evaluate the impact of dealer and manufacturer marketing activity, sharing recommendations and learnings across the business.
- Act as the voice of the dealer and manufacturer partners within Marketing, bringing insight from the network to inform campaign development, proposition launches and future marketing strategy.
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Dealer and OEM Marketing Manager in London employer: Motability Operations Ltd
Motability Operations is an exceptional employer that prioritises employee growth and development, particularly in the Talent Acquisition Lead role. With a strong focus on building capability within a supportive team environment, employees benefit from structured career progression, comprehensive training, and the opportunity to influence strategic hiring practices. Located in a dynamic setting, the company fosters a culture of inclusivity and collaboration, ensuring that every team member plays a vital role in enhancing the recruitment experience for both candidates and hiring managers.
StudySmarter Expert Advice🤫
We think this is how you could land Dealer and OEM Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Motability Operations Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Motability Operations Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Motability Operations Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Motability Operations Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Dealer and OEM Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Motability Operations Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Motability Operations Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Motability Operations Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Motability Operations Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Motability Operations Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Motability Operations Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
