As Marketing Campaign Manager you'll play a key role in helping more people understand the Motability Scheme, recognise its value and build trust in what we do. You'll develop campaigns that reach and engage with different audiences, from prospective customers and the wider public to existing customers, inspiring them to think, feel or act differently.
You'll lead the planning and delivery integrated marketing campaigns, bringing together audience insight, creative ideas, content and the right mix of media and channels to deliver measurable results. You’ll know how to make campaigns stand out, reach the right people and make the most of our marketing investment.
We're looking for someone who combines strategic thinking with a practical hands‑on approach. You’ll have strong creative judgement, understand how media channels work together and be confident working with agencies and colleagues to challenge thinking, improve effectiveness and deliver campaigns that make a real impact.
Key Responsibilities
Campaign strategy and planning
- Media strategy and channel management
- Lead the development and delivery of effective media plans, working with specialist agencies to identify the right channels, audiences and investment approach to achieve campaign objectives
- Own and optimise paid media activity, including paid social, paid search and other digital channels, challenging agency recommendations and ensuring investment delivers value.
- Use audience insight, performance data and campaign results to inform targeting, channel selection and optimisation
- Work closely with colleagues from across marketing, PR and corporate affairs to ensure paid activity complements and amplifies wider marketing efforts.
- Keep up to date with developments in digital marketing and identify opportunities to test new approaches.
Creative development and delivery
- Lead campaign creative development with external agencies and the internal Studio, ensuring ideas are distinctive, engaging, aligned to our brand and effective in achieving campaign objectives.
- Write clear, insight‑led briefs that articulate the audience, challenge, objectives and desired outcomes and success measures.
- Apply strong creative judgement, constructively challenging creative and media recommendations to ensure work is strategically sound, audience‑focused and effective.
- Manage campaign budgets, timelines, suppliers and approvals, ensuring delivery to a high standard.
Performance and optimisation
- Establish clear measures of success for campaigns, aligned to their objectives.
- Monitor performance, proactively identifying opportunities to optimise activity and improve results.
- Evaluate campaign effectiveness against agreed objectives, translating data and insights into meaningful recommendations for future activity.
- Ensure marketing investment is accountable and demonstrates value
Stakeholder and agency management
- Build strong working relationships with internal stakeholders, agencies and external partners.
- Take ownership of campaign progress, proactively managing challenges, resolving issues and escalating risks when needed.
- Keep stakeholders informed of plans, performance and upcoming activity, ensuring alignment across teams.
Marketing Campaign Manager in City of London employer: Motability Operations Ltd
Motability Operations is an exceptional employer that prioritises employee growth and development, particularly in the Talent Acquisition Lead role. With a strong focus on building capability within a supportive team environment, employees benefit from structured career progression, comprehensive training, and the opportunity to influence strategic hiring practices. Located in a dynamic setting, the company fosters a culture of inclusivity and collaboration, ensuring that every team member plays a vital role in enhancing the recruitment experience for both candidates and hiring managers.
