Brand & Content Marketing Manager

Overview

Brand & Content Marketing Manager

London | Hybrid (3 days in office)

Are you someone who has shaped a rebrand, refresh, or new visual identity? Have you led the full delivery of a content strategy rather than simply contributing to one? Can you build and measure full-funnel content that drives brand strength and commercial outcomes?

If so, this role offers the chance to take ownership of brand storytelling, content direction, and identity for a scaling organisation in the payments sector.

You will set the tone and direction of the brand, build a distinctive and coherent identity, and deliver a content strategy that drives awareness, engagement, and demand. This is a senior, hands-on position where you will partner closely with Product, Sales, and Demand Generation teams to ensure the brand is consistently represented and commercial goals are supported.

Key responsibilities

• Leading the evolution of brand tone of voice, narrative, and visual identity.
• Delivering a full-funnel content strategy across thought leadership, case studies, campaigns, and sales enablement.
• Managing PR activity and agency relationships, guiding messaging, media outreach, award submissions, and industry positioning.
• Ensuring high standards and consistency across all internal and external content.
• Analysing performance across content and PR channels to drive continuous improvement.

You will bring experience in

• Leading and owning content strategy at a senior level within payments, fintech, or closely related financial services, with accountability for direction, delivery, and results
• Shaping or delivering a brand rebrand, refresh, or identity project in a payments or technology-led environment, from concept through to execution
• Building and executing full-funnel content strategies across brand, demand, and sales enablement, aligned to complex payments propositions
• Measuring and evaluating the effectiveness of content, using data and insight to demonstrate impact and inform decisions in a commercial payments context
• Working beyond pure copywriting, with a strong strategic foundation in content, positioning, and narrative development for payments products and services

We are looking for someone who can operate at senior level, influence stakeholders, and hold accountability for outcomes.

If you thrive in a role where you set direction, drive delivery, and elevate a brand’s presence in a competitive payments market, this could be the ideal next step.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing