At a Glance
- Tasks: Lead PR and social media strategies to elevate Moss's brand presence.
- Company: Join a modern menswear brand with a vibrant culture and innovative approach.
- Benefits: Enjoy a 70% employee discount, gym membership, and tailored career development.
- Other info: Hybrid work model with a supportive team and growth opportunities.
- Why this job: Shape cultural conversations and drive brand fame in a fast-paced environment.
- Qualifications: Proven experience in PR and social media, especially in fashion or lifestyle.
We are looking for a Senior PR & Social Media Manager to shape how Moss shows up in culture, conversation and the media.
This is a hands-on leadership role for a strategic thinker who can move confidently from long-range planning and senior stakeholder counsel to excellent day-to-day execution. Reporting to the Head of Marketing and leading one direct report, you will develop and deliver an integrated PR, organic and paid social, influencer and talent strategy that builds brand fame, strengthens reputation, grows engaged communities and drives traffic and commercial performance across store and site.
This is an excellent opportunity for a commercially-minded communications professional who enjoys translating culture and product into distinctive, social-first storytelling within a fast-moving, modern menswear brand.
What You'll Be Doing
- Owning an insight-led PR, organic and paid social, influencer and talent strategy aligned to Moss's brand, customer and commercial objectives.
- Translating business priorities into an annual roadmap and seasonal, social-first micro-campaigns across key channels including Instagram and TikTok.
- Leading proactive communications across fashion, lifestyle, consumer, retail and corporate media to build Moss's authority in modern menswear.
- Owning press office activity, including media enquiries, pitching, product seeding, spokesperson briefing and influencer outreach.
- Planning and delivering press days, launches, previews and influencer activations end to end.
- Building and maintaining a strong network of journalists, editors, stylists, creators and cultural partners.
- Owning the organic social strategy and editorial calendar, and the paid social strategy in partnership with media specialists.
- Setting clear KPIs and measurement frameworks, reporting performance and recommendations to the Head of Marketing and Senior Leadership Team.
- Leading, coaching and developing one direct report.
What We're Looking For
- Significant experience leading integrated PR, organic and paid social strategies, in-house or agency-side, ideally within fashion, retail or lifestyle.
- An established, active network of PR contacts across UK menswear, fashion and lifestyle media.
- Strong experience of influencer marketing, with established relationships across creators, talent and cultural partners.
- Proven experience planning and delivering press, influencer and brand events.
- A track record of building brand reputation and growing engaged social communities.
- Experience managing people, agencies and meaningful budgets.
- Strong analytical and commercial capability, with the ability to set KPIs and demonstrate ROI.
- Excellent written and verbal communication skills, with the confidence to advise senior leaders.
About You
You are a creative, culturally curious communicator who is calm and pragmatic under pressure, with meticulous attention to detail and the judgement to manage sensitive or fast-moving situations.
You are a collaborative, low-ego leader who builds trust, develops others, and enjoys turning brand and cultural insight into distinctive, commercially effective PR and social activity.
- Employee Discount: 70% discount across all our stores.
- Season Ticket Loan: Financial support for commuting.
- Cycle to Work Scheme: Encouraging eco-friendly travel.
- Discounted Gym Membership with PureGym: Promoting physical health and fitness.
- Life Insurance: Providing peace of mind for colleagues.
- Ongoing Development: Tailored to suit your career ambitions from day one.
- Access to Moss Learning: An online learning platform for skill enhancement.
- Employee Hub: Easy access on the go to colleague benefits, recognition, wellbeing, and company updates.
- New Baby Gift: Celebrating important personal milestones of colleagues.
Please note: Our Hybrid Work Policy requires a minimum of 4 days in the office and 1 working from home.
If you want to know more about MOSS, our people and our culture, search #LifeatMoss or TailorYourCareer on LinkedIn
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Senior PR & Social Media Manager employer: Moss
Moss in Hove is an excellent employer that prioritises the growth and development of its team members, offering comprehensive training and a supportive work environment. With a focus on creating exceptional customer experiences, employees are encouraged to build connections and confidence, making every day rewarding. The competitive salary, performance incentives, and clear career progression opportunities further enhance the appeal of working at Moss, where personality and passion are truly valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR & Social Media Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Moss. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Moss, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Moss inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior PR & Social Media Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Moss. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Moss.
How to prepare for a job interview at Moss
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
