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- Tasks: Craft engaging copy that resonates with our audience and elevates our brand's voice.
- Company: Moss, a menswear brand with over 170 years of tailoring expertise.
- Benefits: 70% employee discount, gym membership, and tailored career development.
- Why this job: Join a creative team and make an impact through storytelling and innovative content.
- Qualifications: Experience in copywriting, SEO optimisation, and a knack for engaging narratives.
- Other info: Hybrid work model with a vibrant culture and growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
About Us:
Our Vision is to be admired for our craft, experience, and sustainability. Desired by our customers and loved by our people.
Today Moss is more than a menswear brand, we are ‘Styling individuals for moments that matter’. We’re not just for men on their big day – we’re for everyone, all the time. Whether they need to hire a one-off outfit, elevate their daily wardrobe, or create a custom piece, we’re by their side with over 170 years of tailoring know-how and considered clothing made for life as we all live it now.
Our shared values encourage us to Trust our colleagues to think Creatively and plan for the sustained growth and development of Moss. For us this is about working Collaboratively and using Agility to achieve success, whilst leaving a positive impact. Embracing our core values and behavioural competencies strengthens relationships with our customers and colleagues.
Purpose of the Role:
As the Copywriter, your primary purpose is to maintain and champion the brand tone of voice, elevating our owned-channel content. Collaborating closely with the marketing team and SEO agency, you will lead initiatives to manage and deliver compelling copy across all stages of the customer journey, expanding into areas like SEO optimisation and data-driven content ideation.
Key Responsibilities:
- Maintain and champion the brand TOV, setting a stellar example and infusing it into every piece of writing.
- Help elevate our owned-channel content through conceptualization, writing, and publishing regular posts. Collaborate with our SEO agency and creative team to produce stories that meet our objectives, highlight the brand positively, and effectively reach our customers in both tone and timing.
- Work collaboratively with teams across the business to manage and deliver on copy briefs for every stage of the customer journey. Engage in a variety of tasks ranging from crafting concise product labels that highlight USPs, to creating store messaging that captures attention on busy high streets, to devising compelling social media content that encourages conversions.
- Assist the marketing team with the creation of press releases, lookbooks, partnership content, and copy support for local marketing events.
- Be an ambassador for great writing at Moss, crafting compelling and relatable stories for our customers across various platforms, writing convincing and engaging copy that adheres to our tone of voice, leveraging cultural insights to produce content that resonates with our audience, and working collaboratively with different teams to ensure a cohesive content strategy.
- Employ SEO principles to optimize content for a better search engine ranking and analyse data from Google Analytics to generate content ideas.
- Utilie HTML skills to build engaging content layouts and manage a portfolio that showcases a natural writing style and adherence to tone of voice guidelines.
What You'll Need to Succeed:
Technical:
- Proficient in Microsoft Office Suite, particularly in Excel and PowerPoint
- Experience with digital and print media copywriting. crafting engaging content for diverse platforms.
- Experience in SEO optimisation. employing SEO strategies to enhance content visibility.
- Knowledge of HTML for creating and managing web content.
- Understanding of Google Analytics to analyse data and derive insights for content improvement.
About You:
- A natural storyteller and talented writer, adept at empathising with customers to find engaging narratives and crafting natural, tone-of-voice aligned copy that resonates with our audience.
- Attuned to the cultural lexicon, with a deep understanding of customer communication styles online, combined with a comfort and confidence in collaborating effectively across business teams.
- Excellent self-editing skills, ensuring content not only captures the audience's attention but is polished and refined, highlighting a keen eye for detail and editorial angles.
- Consistently embodies Moss's core values and behavioural competencies in daily responsibilities and interactions.
Rewards & Benefits:
- Employee Discount: 70% discount across all our stores.
- Season Ticket Loan: Financial support for commuting.
- Cycle to Work Scheme: Encouraging eco-friendly travel.
- Discounted Gym Membership with PureGym: Promoting physical health and fitness.
- Life Insurance: Providing peace of mind for colleagues.
- Ongoing Development: Tailored to suit your career ambitions from day one.
- Access to Moss Learning: An online learning platform for skill enhancement.
- Employee Hub: Easy access on the go to colleague benefits, recognition, wellbeing, and company updates.
- New Baby Gift: Celebrating important personal milestones of colleagues.
Additional information: Our Hybrid Work Policy requires a minimum of 3 days in the office and 2 working from home.
If you want to know more about MOSS, our people and our culture, search #LifeatMoss or TailorYourCareer on LinkedIn
Moss is unable to offer visa sponsorship. Applicants must have the right to work in the UK at the time of application. Unfortunately, we are not able to support visa applications or future sponsorship.
Brand Copywriter employer: Moss
Contact Detail:
Moss Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Copywriter
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out to current employees at Moss. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether in interviews or casual meet-ups, let your unique voice shine through. Remember, they’re looking for someone who fits their brand tone of voice, so be authentic!
✨Tip Number 3
Prepare for those interviews like a pro! Research Moss’s values and recent campaigns, and think about how your skills can elevate their content. Bring examples of your work that align with their brand – it’ll show you’re serious about the role.
✨Tip Number 4
Don’t forget to follow up! After an interview or meeting, drop a quick thank-you note. It’s a nice touch that keeps you on their radar and shows you’re genuinely interested in being part of the Moss team.
We think you need these skills to ace Brand Copywriter
Some tips for your application 🫡
Show Off Your Writing Skills: As a Brand Copywriter, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that reflect your ability to maintain a brand's tone of voice and engage an audience.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to Moss. Highlight your experience with SEO optimisation and how you can elevate our owned-channel content. We love creativity!
Be Authentic: We want to hear your unique voice! When writing your application, let your personality shine through. Show us how you empathise with customers and craft relatable stories that resonate with them.
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Moss
✨Know the Brand Inside Out
Before your interview, dive deep into Moss's brand values and tone of voice. Familiarise yourself with their history, mission, and the type of content they produce. This will help you demonstrate how your writing style aligns with their vision and how you can contribute to their storytelling.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best work, especially pieces that reflect a strong understanding of brand tone and customer engagement. Include examples of SEO-optimised content and any collaborative projects you've worked on, as this will show your ability to work well with teams.
✨Be Ready to Discuss SEO and Analytics
Since the role involves SEO optimisation and data-driven content ideation, brush up on your knowledge of SEO principles and Google Analytics. Be prepared to discuss how you've used these tools in past roles to enhance content visibility and drive engagement.
✨Emphasise Collaboration and Agility
Moss values collaboration and agility, so be ready to share examples of how you've successfully worked with different teams. Highlight your adaptability and how you approach challenges creatively, ensuring you align with their core values during the conversation.