Digital CRM & Retention Marketer

Director // Brand & Marketing ✦ Big on Strategy, Commercial Thinking, eCommerce, Change Management, Creativity & People ✦ Loves Problem Solving…

At Moshulu, we design joyful, comfort-led footwear for people who want to feel good from the feet up. Founded on the Devon coast and proudly independent, we believe that style and comfort shouldn’t be a compromise, and that colour makes everything better.

We serve a loyal, UK wide audience of midlife women and beyond, offering everything from cheerful slippers to colourful sandals and supportive everyday shoes. Whether they discover us on holiday or online, we’re here to make every step a little more joyful.

We’re in the midst of an exciting brand evolution, sharpening our identity, modernising our eCommerce experience, and deepening loyalty with a warm, human tone of voice.

If you believe marketing should feel good and perform, we’d love to have you with us.

Overview

This role, reporting to the Brand & Marketing Director, is all about growing and maintaining our customer base. You’ll lead the planning and optimisation of retention flows and loyalty programs – ensuring we meet repeat purchase rate. We’d love it if you could also manage our paid targeting strategies and the agencies that implement them, to support the growth of our audiences – but CRM is at the heart of this role.

Duties

• Own end-to-end CRM strategy, welcome, win-back, post-purchase, VIP, referral
• Produce personalisation/segmentation strategy
• Create and maintain automated email/SMS flows using Klaviyo
• Support Lead Graphic Designer by building day-to-day email\’s in Klaviyo
• Set and report on key retention and loyalty KPIs
• Work alongside our data analyst to create simple dashboards to track repeat rate, ROAS, segmentation performance etc.
• Coordinate with Lead Graphic Designer, briefing campaign assets (email, landing pages)
• Work with Marketing Team to support seasonal campaign performance

Skills & Experience

• 2+ years in DTC CRM
• Klaviyo expert (preferable but similar software experience considered)
• Proficient with GA4, Meta Ads, Google Ads (not essential)
• Data confident – reporting, A/B testing, and funnel optimisation
• Collaborative and clear communicator, especially around goals and metrics

Seniority level

• Entry level

Employment type

• Full-time

Industries

• Retail

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