Digital Account Manager in Colchester

Company: Mosaic – The Conscience Marketing Agency

Working arrangement: Hybrid; Tuesday–Thursday in the office, remaining working days from home

Salary: Competitive, depending on experience

About the role

Have you got what it takes to work for an award-winning agency which puts people and the environment first? Mosaic is excited to announce a rare opportunityto join its team.

We are looking for an experienced Digital Account Manager to manage and develop digital marketing activity for our portfolio of clients.

This is a varied agency role combining client account management with hands‑on oversight of PPC and SEO/GEO campaigns and the project management of website developments.

You will ensure projects are delivered on time and within scope, and take on day‑to‑day ownership of PPC and organic search activity, using performance data and insight to recommend improvements and demonstrate results.

You do not need to be a website developer, but you will need sufficient digital and technical understanding to scope requirements, challenge where necessary and explain recommendations clearly to clients.

Key responsibilities

Client account management

• Manage day‑to‑day relationships with a portfolio of digital clients, becoming a trusted point of contact for their website, PPC and search activity.
• Understand each client’s organisation, audiences, objectives and priorities and translate these into clear digital activity and deliverables.
• Lead client meetings, provide progress updates and make clear, practical recommendations.
• Manage agreed budgets, scopes, deadlines and priorities, identifying potential issues or changes in scope early.
• Coordinate activity across Mosaic’s digital, content and account teams
• Identify opportunities to improve client results and develop existing accounts where appropriate.

Website project management

• Manage website projects from initial brief and scoping through development, testing, client approval, launch and handover.
• Maintain project plans, actions and deadlines, ensuring the process is clearly understood.
• Review work during development and coordinate testing, amendments and client feedback.
• Ensure websites meet the agreed brief and appropriate standards for usability, accessibility, search visibility and performance.
• Coordinate ongoing website improvements, maintenance and development requirements.
• Maintain clear records of project decisions, agreed changes and client approvals.

PPC and paid digital campaigns

• Plan, manage and optimise PPC campaigns, particularly across Google Ads, in line with client objectives and agreed budgets.
• Review campaign structures, targeting, keywords, search terms, bidding, creative and landing‑page performance to identify opportunities for improvement.
• Monitor budgets and performance closely and make informed adjustments to improve campaign effectiveness.
• Carry out account reviews and audits and develop clear recommendations and action plans.
• Work with colleagues and clients to develop effective campaign messaging, creative and landing pages.
• Use analytics and conversion data to understand campaign performance and demonstrate the impact of activity.
• Keep up to date with developments across paid search, advertising platforms, automation and AI‑assisted campaign management.

SEO, GEO and AI search visibility

• Develop and manage practical SEO strategies and activity plans for client accounts.
• Carry out keyword research, competitor analysis, website audits and search‑performance reviews.
• Identify opportunities to improve website content, structure, internal linking, metadata and overall organic visibility.
• Monitor organic search performance and translate data into clear priorities and actions.
• Help clients improve their visibility not only in traditional search engines but also within AI‑powered search and generative platforms.
• Develop Mosaic’s approach to GEO/AI search as the landscape evolves, testing practical techniques and sharing learning with colleagues.
• Keep abreast of search‑engine developments, algorithm changes and emerging AI‑search behaviours.

Measurement, reporting and optimisation

• Use appropriate analytics and reporting tools to monitor website, PPC and organic search performance.
• Produce clear client reports which explain what has happened, why it matters and what should happen next.
• Identify trends, issues and opportunities and turn them into practical recommendations.
• Contribute insight to regular client reviews and future digital strategy.

Essential skills and experience

• Around three to five years’ relevant digital marketing experience, ideally within an agency or similarly varied client‑facing environment.
• Demonstrable experience managing multiple client accounts, projects and priorities.
• Strong practical experience managing Google Ads/PPC campaigns, including optimisation, budgeting, analysis and reporting.
• Good working knowledge of SEO, including keyword research, website audits, on‑page optimisation, content recommendations and performance monitoring.
• An understanding of GEO, AI search and the ways search behaviour is changing, with an enthusiasm for developing further expertise in this area.
• Experience managing website projects and working effectively with developers, designers or other technical specialists.
• Confidence using digital analytics and performance data to identify issues, opportunities and recommendations.
• Strong project‑management and organisational skills with the ability to keep multiple projects moving simultaneously.
• Excellent client communication skills, including the ability to explain technical or data‑led information clearly to non‑specialists.
• Commercial awareness and an understanding of budgets, scope, deadlines and client expectations.
• A proactive, organised and collaborative approach, with strong attention to detail.
• Confidence using AI tools appropriately to improve efficiency, analysis and digital marketing activity while reviewing and validating outputs.
• Google Analytics 4, Google Tag Manager and Google Search Console.
• SEMrush or comparable SEO and competitor‑analysis platforms.
• Paid social advertising across platforms such as Meta or LinkedIn
• WordPress or experience managing WordPress website projects.
• Website migrations, redirects and technical SEO.
• Conversion tracking and conversion‑rate optimisation.
• Looker Studio or other reporting/dashboard tools.