Director of Marketing (0279)

This job is with Morton Fraser MacRoberts, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.

About the Firm You Will Join

Morton Fraser MacRoberts (MFMac) is a leading independent Scottish law firm, known for combining deep legal expertise with clear, practical advice that helps clients achieve their objectives. With more than 480 people across its Edinburgh and Glasgow offices, including 72 partners, the firm provides a full range of legal services to businesses, public sector organisations, charities, individuals and families. MFMac works with clients across the private, public and third sectors, supporting some of the UK's most recognisable organisations and institutions. Its client base includes the UK and Scottish Governments, Breedon Group plc, CALA Homes, Diageo, HSBC plc, the Ministry of Defence, NHS Scotland, Schuh, Skyscanner and SSE plc. Through its sector knowledge, collaborative approach and commercial focus, the firm delivers practical solutions to complex legal challenges.

About the Role

As Director of Marketing, you will lead MFMac's brand, marketing, communications, digital presence and market profile, helping the firm achieve its ambition to be Scotland's best independent law firm. Working closely with the COO and Director of Key Clients, BD & Tenders, you will develop and deliver a modern, data-led and commercially focused marketing strategy that strengthens reputation, client engagement and business growth.

We are looking for a creative and commercially minded marketing leader who will challenge traditional professional services marketing, bring fresh thinking and ensure marketing investment delivers measurable impact.

Key Responsibilities

• Develop and deliver a firm-wide marketing strategy aligned to MFMac's commercial priorities;
• Strengthen the firm's brand, reputation, market positioning and profile across key audiences;
• Lead internal and external communications, media relations, content and thought leadership;
• Oversee digital marketing, website performance, campaigns, social media and marketing technology;
• Use insight, analytics and clear KPIs to measure return on investment and improve marketing effectiveness;
• Work with partners and senior leaders to support client engagement, sector growth and market opportunities;
• Lead events, sponsorships and profile-raising activity that support the firm's strategic objectives;
• Lead, develop and inspire a high-performing marketing team.

About You

You will be a strategic, hands-on marketing leader with the confidence to influence senior stakeholders and the creativity to bring new ideas to a relationship-led, B2B environment. You will bring:

• Significant senior marketing leadership experience, ideally in a B2B or professional services environment;
• A strong track record of delivering marketing strategies that drive measurable business outcomes;
• Expertise across brand, communications, digital marketing, campaigns, content and reputation management;
• The ability to use data, insight and ROI measures to inform decisions and investment;
• Experience influencing executive leaders and building trusted senior relationships;
• A proven ability to lead, develop and inspire high-performing teams;
• Excellent communication, relationship-building and presentation skills.

What Else Would Be Valuable

Legal or professional services experience would be helpful, but we are equally interested in candidates who can bring fresh thinking from other sectors. Experience of marketing transformation, brand repositioning, CRM, marketing automation, AI, analytics or emerging technologies would also be valuable.

Most importantly, you'll be excited by the opportunity to shape a distinctive, commercially focused marketing function that strengthens MFMac's market profile and delivers real business impact.

You Will Report To

Chief Operating Officer (COO)

Key Working Relationships

• Director of Key Clients, BD & Tenders (key strategic peer)
• CEO and Executive Committee
• Management Board
• Partners and Directors
• Practice and Sector Leaders
• People Team
• External Agencies and Suppliers
• Professional Bodies and Industry Networks
• Direct Reports: Marketing Team c. 5 FTE

Here at Morton Fraser MacRoberts we believe in a positive work life balance and in an inclusive and friendly working environment. We are proud to be a diverse and inclusive workplace where everyone is welcome. We know that a culture of inclusion drives great results, and we're committed to making sure all our people feel valued and empowered. If you need any adjustments or accommodations during the application process, just let us know in your application. We will support you every step of the way. If you have a disability and meet the basic requirements for the role, we will guarantee you an interview.

We offer a generous benefits package including:

• Profit Related Pay
• Pension Scheme
• Private Medical Insurance for all employees (BUPA)
• Holidays starting at 25 days plus 9 public holidays (plus birthday off)
• Tax Efficient Car Lease Scheme
• Cycle to Work Scheme
• Life Assurance
• Income Protection
• Access to Comprehensive Wellbeing resources
• Retail Discounts

We operate our business on an agile basis reflecting the needs of our clients and our people to deliver outstanding client service. We will agree a suitable office/homeworking arrangement with all candidates.

As signatories of the Armed Forces Covenant, we recognise the value that serving personnel, reservists, veterans and military families bring to our business. Please ensure you include any military skills and qualifications you hold when applying for a vacancy with us to ensure they are recognised during our recruitment and selection process.