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- Tasks: Lead and shape our digital marketing strategy to drive growth and engagement.
- Company: Join Mortgage Advice Bureau, the UK's top mortgage broker with over 250 awards for excellence.
- Benefits: Enjoy a hybrid work model, flexible hours, and a supportive team environment.
- Why this job: Be part of a dynamic team transforming MAB into a digital-first fintech leader.
- Qualifications: Strong digital marketing experience, expertise in SEO, PPC, and data analysis required.
- Other info: We celebrate diverse perspectives and value unique experiences in our culture.
The predicted salary is between 48000 - 72000 £ per year.
Permanent, Full-time (37.5 hours, Monday to Friday)
Hybrid – 3 days at our Derby office, 2 days working from home
Mortgage Advice Bureau (MAB) is the UK's leading mortgage broker, winning 250+ awards for the quality of its advice and service. As experts in mortgage and protection advice, we’re proud of our industry reputation and of our people, who continue to be the heart of MAB's success.
As an inspiring leader, you will shape the digital marketing strategy for our dynamic, growing business with a well-established reputation in our industry. Digital is core to our strategy across our D2C and B2B2C channels where we capture and convert prospects and leads via digital tools on our introducers sites and within our own digital estate.
Through your vision and drive, you’ll elevate our business and lead the way for MAB to continue our journey as we grow from a leader in the Mortgage Intermediary world to a digital-first fintech organisation. You will be instrumental in driving this change in how we deliver and track digital tools and multi-site website, leveraging technology, customer insights and data to enhance our digital performance. You will support and guide your team to optimise how we manage our multi-site website powered by Umbraco, delivering results in higher quality and volume of lead generation and conversion.
We’re looking for someone with strong Digital Marketing experience within a commercial environment. You’re commercially driven with a track record in delivering measurable business growth through digital channels.
You have expertise in managing multi-site websites, along with knowledge of SEO, PPC, and conversion rate optimisation and UX strategies. Google Analytics, Google Tag Manager and marketing automation platforms. You have strong analytical and problem-solving skills, with the ability to interpret data and make data-informed decisions.
At MAB we value different experiences and perspectives which adds diversity and value to our culture.
Head of Digital Marketing, Full Time employer: Mortgage Advice Bureau
Contact Detail:
Mortgage Advice Bureau Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing, Full Time
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in the fintech sector. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could benefit your application.
✨Tip Number 2
Familiarise yourself with Mortgage Advice Bureau's current digital marketing strategies and tools. Understanding their approach will allow you to tailor your discussions during interviews, showcasing how your expertise can enhance their existing efforts.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable business growth through digital channels in previous roles. Highlighting your successes with SEO, PPC, and conversion rate optimisation will demonstrate your capability to lead MAB's digital transformation.
✨Tip Number 4
Stay updated on the latest digital marketing tools and analytics platforms, particularly Google Analytics and marketing automation software. Being knowledgeable about these tools will not only impress during interviews but also show your commitment to leveraging data for decision-making.
We think you need these skills to ace Head of Digital Marketing, Full Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, particularly in managing multi-site websites and using tools like Google Analytics and PPC. Use specific examples of how you've driven measurable business growth through digital channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your vision for how you can elevate MAB's digital strategy. Mention your leadership style and how you plan to support and guide your team in optimising their performance.
Showcase Relevant Skills: Clearly outline your expertise in SEO, conversion rate optimisation, and UX strategies. Provide examples of successful campaigns or projects where you utilised these skills to achieve significant results.
Highlight Analytical Abilities: Demonstrate your strong analytical and problem-solving skills by including instances where you've interpreted data to make informed decisions. This will show MAB that you can leverage customer insights to enhance digital performance.
How to prepare for a job interview at Mortgage Advice Bureau
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the measurable outcomes achieved. This will demonstrate your hands-on experience and understanding of what drives success in a digital environment.
✨Understand MAB's Vision
Research Mortgage Advice Bureau thoroughly before the interview. Understand their current digital strategy and be ready to share your thoughts on how you can contribute to their journey towards becoming a digital-first fintech organisation. This shows your genuine interest in the company and its goals.
✨Prepare for Technical Questions
Expect questions related to SEO, PPC, and conversion rate optimisation. Brush up on your knowledge of Google Analytics and marketing automation platforms. Being able to discuss these topics confidently will showcase your technical proficiency and readiness for the role.
✨Demonstrate Leadership Skills
As a Head of Digital Marketing, you'll need to inspire and guide your team. Prepare examples of how you've successfully led teams in the past, focusing on your leadership style and how you foster collaboration and innovation. This will help convey your capability to lead MAB's digital marketing efforts.
