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- Tasks: Lead digital marketing strategy and optimise multi-site websites for better lead generation.
- Company: Mortgage Advice Bureau is the UK's top mortgage broker, renowned for exceptional service and advice.
- Benefits: Enjoy a hybrid work model with flexibility, plus opportunities for professional growth and development.
- Why this job: Join a dynamic team driving digital transformation in a respected fintech organisation with a strong industry reputation.
- Qualifications: Strong digital marketing experience, knowledge of SEO, PPC, and analytics tools required.
- Other info: Diversity is valued; we welcome unique perspectives to enhance our culture.
The predicted salary is between 28800 - 48000 £ per year.
Permanent, Full-time (37.5 hours, Monday to Friday)
Hybrid – 3 days at our Derby office, 2 days working from home
Mortgage Advice Bureau (MAB) is the UK's leading mortgage broker, winning 250+ awards for the quality of its advice and service. As experts in mortgage and protection advice, we are proud of our industry reputation and of our people, who continue to be the heart of MAB's success.
As an inspiring leader, you will shape the digital marketing strategy for our dynamic, growing business with a well-established reputation in our industry. Digital is core to our strategy across our D2C and B2B2C channels where we capture and convert prospects and leads via digital tools on our introducers' sites and within our own digital estate.
Through your vision and drive, you’ll elevate our business and lead the way for MAB to continue our journey as we grow from a leader in the Mortgage Intermediary world to a digital-first fintech organisation. You will be instrumental in driving this change in how we deliver and track digital tools and multi-site website, leveraging technology, customer insights and data to enhance our digital performance. You will support and guide your team to optimise how we manage our multi-site website powered by Umbraco, delivering results in higher quality and volume of lead generation and conversion.
We are looking for someone with strong Digital Marketing experience within a commercial environment. You are commercially driven with a track record in delivering measurable business growth through digital channels.
You have expertise in managing multi-site websites, along with knowledge of SEO, PPC, conversion rate optimisation and UX strategies. You are familiar with Google Analytics, Google Tag Manager and marketing automation platforms. You have strong analytical and problem-solving skills, with the ability to interpret data and make data-informed decisions.
At MAB, we value different experiences and perspectives which add diversity and value to our culture.
Digital Marketing Executive, Full Time employer: Mortgage Advice Bureau
Contact Detail:
Mortgage Advice Bureau Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive, Full Time
✨Tip Number 1
Familiarise yourself with Mortgage Advice Bureau's digital presence. Explore their website and social media channels to understand their branding, messaging, and current marketing strategies. This knowledge will help you tailor your conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience in the financial services sector. Attend industry events or join relevant online forums to connect with potential colleagues or mentors who can provide insights into the role and the company culture at MAB.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, particularly in SEO, PPC, and conversion rate optimisation. Consider following industry blogs, podcasts, or webinars that focus on these areas. Being knowledgeable about current best practices will give you an edge in discussions during the interview process.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven measurable business growth through digital channels in your previous roles. Use data and metrics to back up your achievements, as this aligns with MAB's focus on data-informed decision-making and will showcase your analytical skills.
We think you need these skills to ace Digital Marketing Executive, Full Time
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing experience, especially in managing multi-site websites and using tools like Google Analytics and PPC. Use specific examples of how you've driven measurable business growth through digital channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your vision aligns with MAB's goals. Mention your experience with SEO, conversion rate optimisation, and your ability to interpret data to make informed decisions.
Showcase Your Leadership Skills: Since the role involves leading a team, include examples of your leadership experience. Discuss how you've guided teams to achieve digital marketing objectives and improved performance in previous roles.
Highlight Your Analytical Skills: Emphasise your strong analytical and problem-solving skills. Provide examples of how you've used data insights to enhance digital performance and drive lead generation in past positions.
How to prepare for a job interview at Mortgage Advice Bureau
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in managing multi-site websites. Be prepared to discuss specific campaigns you've led and the measurable results they achieved.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come ready to discuss how you've used tools like Google Analytics and Google Tag Manager to drive decisions. Share examples of how data has informed your strategies.
✨Understand the Company’s Vision
Research Mortgage Advice Bureau and their journey towards becoming a digital-first fintech organisation. Show that you understand their goals and how your skills can help them achieve these objectives.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think of challenges you've faced in previous roles and how you overcame them, particularly in relation to SEO, PPC, and UX strategies.
