Conversion Rate Optimisation (CRO) Manager in Derby

Permanent, Full-Time Hybrid 2-3 days per week in our Derby office, the rest working from home. Up to £50,000 plus benefits.

We're looking for our first dedicated Conversion Rate Optimisation (CRO) Manager to join our growing Digital Marketing team and help unlock the full potential of our digital customer journeys. This newly created role offers a rare opportunity to take ownership of CRO across multiple lead sources, including our website, digital tools, introducer relationships and network of over 200 mortgage firms. As the subject matter expert for conversion optimisation, you'll use data, insight and experimentation to identify opportunities, improve customer experiences and drive measurable business growth.

You will be joining MAB at an exciting time, with a major rebrand and continued investment in our digital experience. You'll have the autonomy to build and shape our optimisation roadmap from the ground up, influencing how we approach conversion improvement across the business.

What You'll Be Doing

• Leading the development and delivery of MAB's CRO strategy across key digital channels.
• Creating and managing a programme of A/B and multivariate testing to improve conversion performance.
• Analysing customer behaviour and user journey data to identify opportunities for optimisation.
• Building and maintaining a CRO roadmap aligned to business objectives and lead generation targets.
• Collaborating with Marketing, UX and Development teams to implement, evaluate and continuously improve digital experiences.
• Using performance data and customer insight to influence recommendations and decision-making.
• Reporting on outcomes, sharing actionable insights and driving a culture of continuous learning and experimentation.
• Acting as MAB's CRO specialist, championing best practice and helping shape future optimisation initiatives.

What We're Looking For

We're looking for a commercially minded digital specialist with a passion for customer experience, experimentation and continuous improvement. You'll bring:

• Experience in Conversion Rate Optimisation (CRO), digital optimisation, UX optimisation, growth marketing or a similar role.
• Strong experience running A/B and multivariate testing programmes.
• A data-driven approach with the ability to analyse customer behaviour and performance metrics to inform decision-making.
• Hands-on experience with tools such as Optimizely, Hotjar, Engage and Google Analytics.
• Strong stakeholder management and communication skills.
• The ability to translate complex data into clear, actionable recommendations.
• A proactive, curious mindset and a desire to challenge the status quo.
• The confidence to work independently while collaborating effectively with cross-functional teams.
• Experience with HTML and CSS would be advantageous but isn't essential.

Why Join MAB?

• Be our first dedicated CRO specialist and shape the future direction of optimisation at MAB.
• Join a business investing in its digital experience and customer journeys.
• Play a key role in driving measurable improvements across multiple lead generation channels.
• Enjoy the autonomy to influence strategy, prioritise opportunities and see the direct impact of your work.
• Be part of a collaborative, ambitious and growing Digital Marketing team.
• Join at an exciting time as MAB continues to evolve its brand and digital presence.

Recruitment Process

• 1st stage: Teams interview
• 2nd stage: Face to face at our Derby office

What’s In It For You?

• Private Medical Insurance (Vitality), 25 days annual leave (increasing to 28 with service) plus your birthday off, matched pension contribution (L&G), share save scheme (Equinity), retail discounts, free entertainment tickets, plus much more!
• Flexible working hours with hybrid working for Head Office roles (as agreed with your line manager).
• A wide range of Learning & Development offers, from 121 coaching to qualification support, helping you to grow and thrive in your career.
• A supportive, inclusive culture with forums you're welcome to join from day 1, using your voice to make MAB an even better place to work.

Everyone is Welcome At MAB, we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact us.

Use of AI We recognise that AI tools can be a helpful way to articulate your qualities, skills and experience when applying for roles. It’s important to us, however, that we see the real you throughout the recruitment process. We hire real people, not polished personas! We simply ask that you consider carefully how and where you use AI during your application, so we can hear your own thoughts and meet your authentic self.

Please note we are unable to consider candidates requiring visa sponsorship at this moment in time. We won't be accepting speculative CVs from recruitment agencies, with a full PSL in place.