Regional Sales Director

Regional Sales Director

Full-Time 42000 - 63000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead recruitment and support advisers to drive growth in the Midlands.
  • Company: Join Brook Financial Services, part of the UK's largest estate agency franchisor.
  • Benefits: Enjoy a competitive salary, company car, performance bonuses, and uncapped earnings.
  • Why this job: Make a real impact while being part of a supportive and innovative team culture.
  • Qualifications: Experience in adviser recruitment or leadership in financial services is essential.
  • Other info: Regular reviews, national conferences, and high achievers’ trips await you!

The predicted salary is between 42000 - 63000 ÂŁ per year.

Field-based, covering the Midlands | Full-time ÂŁ50,000 base + company car + performance bonus + uncapped recruitment bonus + benefits

Realistic OTE £70k–£90k+ (uncapped earning potential)

Are you ready to lead growth, champion recruitment, and support high-performing advisers across one of the UK’s most exciting regions? At Brook Financial Services, we’re proud to be the largest Appointed Representative within Mortgage Advice Bureau (MAB) and part of The Property Franchise Group (TPFG) – the UK’s leading estate agency franchisor. We’re now looking for an exceptional Regional Director to help shape the next stage of our journey in the Midlands.

What’s the role all about? You’ll work closely with a dedicated Business Development Manager (BDM) to drive adviser growth and performance. Your focus? Recruiting, developing, and supporting self-employed mortgage and protection advisers across your region – creating the conditions they need to succeed.

Key responsibilities:

  • Leading regional recruitment efforts to attract high-quality advisers into the Brook Group.
  • Supporting and coaching your BDM to meet growth and relationship objectives.
  • Helping advisers grow their businesses – from boosting protection sales to improving case size and client conversion.
  • Building strong relationships with our estate agency partners within TPFG to create referral opportunities.
  • Using performance insights and a commercial mindset to identify areas of untapped growth.
  • Encouraging innovation in marketing, lead generation, and, optionally, AI tools to boost adviser success.

What you bring:

  • Experience in adviser recruitment or field-based leadership within financial services, mortgages, or protection.
  • Strong people skills – you know how to build trust, influence outcomes, and lead through others.
  • Commercial focus with a passion for business growth and adviser development.
  • Interest in marketing and technology is welcome, especially if you enjoy exploring new ways to support your region.

Why Brook?

We’re part of TPFG, the UK’s largest estate agency franchising group, giving you unrivalled access to high-quality lead generation. Backed by MAB, we offer top-tier tech, support, and infrastructure to help you – and your team – succeed. You’ll be part of a close-knit senior team with national support, while also having the freedom to make a real impact in your region. We prioritise our people: with regular in-person reviews, national conferences, high achievers’ trips, and a strong culture of recognition and development.

“This is a role for someone passionate about growing businesses – not just their own, but those of the advisers they support.” – Karina, National Sales Director

Easy Apply now, and let’s explore how your leadership could shape the future of Brook in the Midlands.

Regional Sales Director employer: Mortgage Advice Bureau - Brook Financial Services Limited

At Brook Financial Services, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters growth and innovation. As part of the UK's largest estate agency franchisor, you will benefit from unparalleled access to high-quality leads and top-tier support, while enjoying a strong emphasis on employee development through regular reviews and recognition initiatives. Join us in the Midlands, where your leadership can truly make a difference, and experience the rewarding potential of uncapped earnings and a collaborative team environment.
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Contact Detail:

Mortgage Advice Bureau - Brook Financial Services Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Director

✨Tip Number 1

Network with professionals in the financial services and mortgage sectors. Attend industry events, webinars, or local meetups to connect with potential candidates and gain insights into the latest trends in adviser recruitment.

✨Tip Number 2

Familiarise yourself with Brook Financial Services and Mortgage Advice Bureau's values and mission. Understanding their culture will help you align your approach to recruitment and support, making you a more attractive candidate.

✨Tip Number 3

Showcase your leadership skills by sharing examples of how you've successfully developed teams or supported advisers in the past. Prepare specific stories that highlight your ability to drive growth and foster relationships.

✨Tip Number 4

Stay updated on the latest marketing and technology trends relevant to the financial services sector. Being knowledgeable about innovative tools can set you apart as a candidate who is ready to enhance adviser success through modern strategies.

We think you need these skills to ace Regional Sales Director

Leadership Skills
Recruitment Expertise
Coaching and Mentoring
Relationship Building
Commercial Acumen
Performance Management
Sales Strategy Development
Market Analysis
Communication Skills
Negotiation Skills
Problem-Solving Skills
Adaptability
Understanding of Financial Services
Marketing Knowledge
Technology Savvy

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in adviser recruitment and field-based leadership within financial services. Use specific examples that demonstrate your ability to lead growth and support advisers.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for business growth and adviser development. Mention how your skills align with the key responsibilities of the Regional Director role and express your enthusiasm for working with Brook Financial Services.

Highlight People Skills: In your application, emphasise your strong people skills. Provide examples of how you've built trust and influenced outcomes in previous roles, as these are crucial for leading and supporting advisers.

Showcase Commercial Focus: Demonstrate your commercial mindset by discussing past experiences where you identified areas of growth or innovation. This could include marketing strategies or technology implementations that benefited your team or organisation.

How to prepare for a job interview at Mortgage Advice Bureau - Brook Financial Services Limited

✨Showcase Your Leadership Skills

As a Regional Sales Director, your ability to lead and inspire others is crucial. Prepare examples of how you've successfully led teams or projects in the past, focusing on your approach to recruitment and adviser development.

✨Demonstrate Commercial Acumen

Highlight your understanding of the financial services market and your experience with business growth. Be ready to discuss specific strategies you've implemented that resulted in increased performance or revenue.

✨Build Rapport with Interviewers

Strong people skills are essential for this role. During the interview, engage with your interviewers by asking insightful questions and showing genuine interest in their experiences and the company culture.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving abilities and decision-making skills. Think of scenarios where you had to overcome challenges in adviser recruitment or support, and be ready to explain your thought process and outcomes.

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