At a Glance
- Tasks: Own the marketing strategy and deliver impactful campaigns for a growing SaaS business.
- Company: Established UK software company with a focus on innovation and growth.
- Benefits: Up to £65,000 salary, fully remote work, flexible hours, and generous leave.
- Other info: Access to cutting-edge AI tools and genuine career progression opportunities.
- Why this job: Shape marketing strategy and drive real commercial impact in a collaborative environment.
- Qualifications: Experience in B2B marketing, lead generation, and digital marketing skills.
The predicted salary is between 55000 - 65000 £ per year.
Are you a commercially-minded B2B marketer who thrives on building strategy, generating demand and delivering measurable growth? We’re partnering with an established and growing UK software business that’s investing heavily in its future. As part of an ambitious growth journey, they’re looking for a Marketing Manager to take ownership of the entire marketing function and play a pivotal role in driving brand awareness, lead generation, customer engagement and revenue growth.
This is an exciting opportunity to shape the marketing strategy of a successful SaaS organisation, working closely with senior leadership while remaining hands-on in campaign delivery. If you enjoy combining strategic thinking with execution and want genuine ownership of marketing, we’d love to hear from you.
The Role
Reporting into the leadership team, you’ll own the marketing strategy, budget and delivery, ensuring every activity contributes towards commercial success. Working cross-functionally with Sales, Product and Customer Success, you’ll develop campaigns that generate high-quality leads, increase customer retention and strengthen the company’s position within its market. This is a broad role offering the opportunity to make a real impact within a collaborative, fast-growing software business.
What You’ll Be Doing
- Develop and deliver the overall marketing strategy aligned with business growth objectives.
- Create and execute multi-channel marketing campaigns that generate qualified leads and pipeline.
- Own the marketing budget and ensure strong ROI across all activity.
- Drive website performance through SEO, PPC and digital marketing initiatives.
- Develop compelling content including thought leadership, customer stories, case studies and sales enablement materials.
- Manage the content calendar and maintain a consistent brand voice across all channels.
- Plan and deliver webinars, exhibitions, conferences and customer events.
- Support customer engagement and product adoption through targeted marketing campaigns.
- Analyse campaign performance, report on KPIs and continually optimise marketing effectiveness.
- Work closely with Sales to improve lead quality, conversion rates and overall commercial performance.
- Manage external agencies and suppliers where required.
- Act as the marketing expert within the business, influencing strategy through insight and data.
About You
You’ll be a commercially focused B2B marketer who enjoys taking ownership and delivering results. You’ll ideally have:
- Experience developing and delivering successful marketing strategies.
- A proven track record of generating leads and supporting revenue growth.
- Strong digital marketing knowledge across SEO, PPC, email marketing and content.
- Experience managing campaigns across multiple channels.
- Strong analytical skills with the ability to measure and improve performance.
- Experience using CRM and marketing automation platforms.
- Excellent communication and stakeholder management skills.
- The confidence to work independently while collaborating across multiple teams.
Nice to Have
- Experience working within a SaaS or software business.
- HubSpot experience.
- A CIM qualification or equivalent.
What’s on Offer?
- Salary up to 65,000
- Fully remote working
- Flexible working arrangements
- 25 days annual leave plus bank holidays
- Your birthday off
- Volunteering day
- Private medical insurance
- Life assurance and critical illness cover
- Company pension
- Employee wellbeing programme
- Quarterly company meet-ups and learning events
- Ongoing learning and development opportunities
- Access to the latest AI tools and technologies
- Genuine career progression within a growing international software group
If you’re looking for a role where you can shape marketing strategy, influence business growth and make a real commercial impact within a successful SaaS business, we’d love to hear from you. Apply today for a confidential conversation.
Marketing Manager in London employer: Morson Group
As a Senior CATIA Design Engineer, you will join a forward-thinking company that values innovation and collaboration in the aerospace sector. With a hybrid working model that promotes work-life balance and a culture of mentorship, you will have ample opportunities for professional growth while contributing to cutting-edge landing gear systems for both civil and military aircraft. Our commitment to employee development and the use of advanced technology ensures that you will thrive in a dynamic environment that prioritises excellence and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
