At a Glance
- Tasks: Lead the creation of a new demand generation function and drive audience growth.
- Company: A leading international media organisation backed by private equity.
- Benefits: Competitive salary, bonus potential, and opportunities for digital transformation.
- Other info: Join a dynamic team focused on innovation and growth.
- Why this job: Shape the future of marketing in a rapidly evolving digital landscape.
- Qualifications: Experience in demand generation and multi-channel marketing strategies.
The predicted salary is between 70000 - 70000 £ per year.
A private equity-backed, leading international media organisation is looking for a Demand Generation Manager to build and lead a brand-new demand generation function as part of a significant investment in digital growth. Following substantial investment, the business is accelerating its digital transformation, expanding beyond traditional events into memberships, digital products and year-round customer engagement. This is a high-impact role focused on building scalable audience acquisition strategies, driving qualified pipeline and shaping the future of the organisation's marketing capability.
The Role
You'll be responsible for building the organisation's demand generation capability from the ground up, driving audience growth and commercial performance across multiple digital channels. Key responsibilities include:
- Owning the overall demand generation strategy across paid, organic and partnership channels
- Building scalable audience acquisition and lead generation programmes
- Creating automated lead nurture journeys and always-on marketing campaigns
- Managing demand generation budgets and channel performance
- Driving conversion rate optimisation through testing and data analysis
- Reporting on campaign performance, audience growth and commercial KPIs
- Working closely with Brand, Campaign Marketing and Marketing Operations teams to optimise customer journeys
What We're Looking For:
- Proven experience in Demand Generation, Growth Marketing or Performance Marketing
- Experience building multi-channel acquisition strategies within a B2B environment
- Strong understanding of marketing automation, CRM and lead nurture
- Data-driven approach with experience using analytics to optimise campaign performance
- Experience across paid media, search, social, partnerships and email marketing
- Excellent stakeholder management and communication skills
This is an excellent opportunity for an ambitious growth marketer looking to build a new function within a business investing heavily in digital transformation.
Manager - Network Management in London employer: Morson Group
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StudySmarter Expert Advice🤫
We think this is how you could land Manager - Network Management in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager - Network Management in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
