At a Glance
- Tasks: Create and manage engaging LinkedIn campaigns to drive audience growth and engagement.
- Company: Join a leading international media organisation with a focus on digital growth.
- Benefits: Competitive salary plus bonus, hybrid work model, and opportunities for professional development.
- Other info: Exciting chance to specialise in demand generation within a growing digital marketing team.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in a modern B2B environment.
- Qualifications: Experience in B2B social media, strong LinkedIn knowledge, and excellent communication skills.
The predicted salary is between 40000 - 40000 £ per year.
A private equity-backed, leading international media organisation is looking for a Demand Generation Executive to join a newly created demand generation team supporting ambitious digital growth plans. As the business continues to invest in digital products, memberships and audience development, you’ll play a key role in building awareness and generating demand through LinkedIn-led campaigns, thought leadership and content marketing. This is an excellent opportunity to join a growing team and develop within a modern B2B marketing environment.
The Role
You’ll take ownership of LinkedIn as a core demand generation channel, creating engaging content and delivering campaigns that grow audiences and generate high-quality engagement. Key responsibilities include:
- Planning and executing LinkedIn paid and organic campaigns
- Managing social content calendars and thought leadership programmes
- Driving audience growth and community engagement
- Supporting employee advocacy initiatives
- Monitoring campaign performance and reporting on key metrics
- Conducting A/B testing and identifying optimisation opportunities
- Collaborating with Brand, Campaign Marketing and Marketing Operations teams
What We’re Looking For
- Experience in B2B social media or digital marketing
- Strong knowledge of LinkedIn marketing and audience engagement
- Experience creating engaging content across corporate social channels
- Analytical mindset with experience using social media insights and GA4
- Experience with social scheduling tools and marketing platforms
- Excellent copywriting and communication skills
This is an exciting opportunity for a digital marketer looking to specialise in demand generation within a growing, digitally focused marketing team.
Demand Gen Exec in London employer: Morson Group
As a Senior CATIA Design Engineer, you will join a forward-thinking company that values innovation and collaboration in the aerospace sector. With a hybrid working model that promotes work-life balance and a culture of mentorship, you will have ample opportunities for professional growth while contributing to cutting-edge landing gear systems for both civil and military aircraft. Our commitment to employee development and the use of advanced technology ensures that you will thrive in a dynamic environment that prioritises excellence and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Gen Exec in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morson Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morson Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morson Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morson Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Gen Exec in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morson Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morson Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morson Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morson Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morson Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morson Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
