At a Glance
- Tasks: Create and manage engaging LinkedIn campaigns to drive audience growth and engagement.
- Company: Join a leading international media organisation with a focus on digital growth.
- Benefits: Competitive salary plus bonus, hybrid work model, and opportunities for professional development.
- Other info: Exciting chance to specialise in demand generation within a growing digital marketing team.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in a modern B2B environment.
- Qualifications: Experience in B2B social media, strong LinkedIn knowledge, and excellent communication skills.
The predicted salary is between 40000 - 40000 £ per year.
A private equity-backed, leading international media organisation is looking for a Demand Generation Executive to join a newly created demand generation team supporting ambitious digital growth plans. As the business continues to invest in digital products, memberships and audience development, you’ll play a key role in building awareness and generating demand through LinkedIn-led campaigns, thought leadership and content marketing. This is an excellent opportunity to join a growing team and develop within a modern B2B marketing environment.
The Role
You’ll take ownership of LinkedIn as a core demand generation channel, creating engaging content and delivering campaigns that grow audiences and generate high-quality engagement. Key responsibilities include:
- Planning and executing LinkedIn paid and organic campaigns
- Managing social content calendars and thought leadership programmes
- Driving audience growth and community engagement
- Supporting employee advocacy initiatives
- Monitoring campaign performance and reporting on key metrics
- Conducting A/B testing and identifying optimisation opportunities
- Collaborating with Brand, Campaign Marketing and Marketing Operations teams
What We’re Looking For
- Experience in B2B social media or digital marketing
- Strong knowledge of LinkedIn marketing and audience engagement
- Experience creating engaging content across corporate social channels
- Analytical mindset with experience using social media insights and GA4
- Experience with social scheduling tools and marketing platforms
- Excellent copywriting and communication skills
This is an exciting opportunity for a digital marketer looking to specialise in demand generation within a growing, digitally focused marketing team.
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