Overview
Principal Marketing Analyst, Crawley; 9-month contract; Inside IR35
We currently have a requirement for a Principal Marketing Analyst based in Crawley working for a Thales UK Limited. This role will be responsible for providing analysis and insight of markets and competitors relating to the Integrated Airspace Protection (IAS) business winning activity and offer development.
The business winning component of the role is significant and entails the provision of black‑hat, value‑prop, partnering / make‑team‑buy and price‑to‑win analyses relating to major prospects.
Key Responsibilities
- Support business winning activity, including daily tracking of relevant contract notices and distribution to the sales team in a timely fashion.
- Analysis of data to provide synthesis of key market characteristics and competitor profiling:
- Market: Construction of forecast models to provide insight on market size, profile, geography and timescales. Generating market analysis from these forecast models to provide input to PLMs in support of business case decision reviews.
- Competitor: Capabilities, product offerings, pricing datapoint research; potential partner organisation identification.
- Supporting the UK Strategy & Marketing Plaza business intelligence system on a daily basis by screening & uploading news articles, reports, and analyses, ensuring they do not contain any information beyond company internal or any classified or company sensitive material.
- Responsibilities may also include providing support to the main system administrator, covering:
- Providing usage reports, as required.
- Co‑ordinating training for users.
- Supporting the strategic business planning process and MoD key account managers by providing analysis to inform market trends & drivers, market sizing and competitive intensity.
- Stays appraised of key competitor marketing messages and proactively shares these with Communications and the Strategy & Marketing Sector leads to improve company product positioning.
Skills and Experience
Essential
- Research – able to identify the best way to research a new problem, understand all available tools, and be willing to approach individuals to gather primary intelligence.
- Forecasting – Able to use appropriate advanced mathematical modelling techniques and build assumptions where little data exists to generate long‑term market projections and derive clear recommendations which the business can rely on despite market uncertainty.
- Trends, Patterns and Models – Able to identify trends and patterns within data they have modelled, seek to identify what drives those trends, and explain the impact.
- Experience – Experience of undertaking market and competitor analysis in the UK defence market.
- Presentation – Ability to synthesize outputs from analysis into insights and implications for the business and present findings clearly and compellingly.
Desirable
- Experience of Market Analysis in the Intelligence Surveillance Reconnaissance and/or Electronic Warfare domain.
- Strategic Business Planning – Experience of undertaking strategic business planning.
Principal Market Analyst in Crawley employer: Morson Group
As a Senior CATIA Design Engineer, you will join a forward-thinking company that values innovation and collaboration in the aerospace sector. With a hybrid working model that promotes work-life balance and a culture of mentorship, you will have ample opportunities for professional growth while contributing to cutting-edge landing gear systems for both civil and military aircraft. Our commitment to employee development and the use of advanced technology ensures that you will thrive in a dynamic environment that prioritises excellence and teamwork.
