At a Glance
- Tasks: Drive customer growth through innovative digital marketing strategies and campaigns.
- Company: Join a leading events organisation with a dynamic growth culture.
- Benefits: Enjoy a competitive salary and comprehensive benefits package.
- Other info: Hybrid working model with opportunities for professional development.
- Why this job: Be at the forefront of marketing innovation and make a real impact.
- Qualifications: 3+ years in digital marketing with a focus on growth and analytics.
The predicted salary is between 55000 - 65000 £ per year.
Location: Greater London, England - Hybrid Working (3 days office based, 2 days working from home)
Job Type: Permanent, Full-Time
Industry: Marketing
Salary: £55,000 - £65,000 per annum
Benefits: Comprehensive benefits package
About the Company
We are supporting a market leading events organisation to recruit a new created Growth Marketing Manager to further develop their exciting proposition to their growing customer base. Operating a specialist area, with an amazing offering, this will be your opportunity to join this part of the business that is going through significant growth.
Job Description
The Growth Marketing Manager is responsible for developing and executing strategies to drive customer acquisition, engagement, and retention across multiple digital channels. This role involves analysing market trends and customer behaviour to optimise campaigns and maximise return on investment. The postholder works closely with cross-functional teams to align marketing initiatives with business objectives and to support the overall growth of the organisation.
Key Duties and Responsibilities
- Develop, implement and manage growth marketing campaigns across digital platforms including search engines, social media, email, and affiliate networks.
- Analyse customer data, market trends, and campaign performance to identify opportunities for growth and optimisation.
- Collaborate with product, sales, and creative teams to ensure marketing strategies are aligned with company goals and brand identity.
- Manage budgets effectively and allocate resources to maximise campaign efficiency and return on investment.
- Lead the planning and execution of A/B testing, conversion rate optimisation, and user acquisition strategies.
- Monitor key performance indicators and prepare regular reports for senior management on marketing effectiveness and growth metrics.
- Stay informed of industry developments and emerging technologies to maintain competitive advantage.
- Oversee the management of external agencies and vendors where necessary to support marketing initiatives.
- Ensure compliance with relevant data protection regulations and ethical marketing practises.
Experience
- At least three years of experience in managing digital marketing campaigns focused on growth and customer acquisition.
- Experience using analytics tools to measure and enhance campaign performance.
- Demonstrable success in increasing customer base and improving conversion rates through targeted marketing activities.
- Candidate from Publishing or Market Insight backgrounds would be of particular interest.
Knowledge and Skills
- Strong understanding of digital marketing channels including paid search, social media advertising, email marketing, and content marketing.
- Proficiency with web analytics platforms such as Google Analytics and marketing automation software.
- Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
- Effective communication skills, both written and verbal, suitable for internal collaboration and external stakeholder engagement.
- Organisational skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative mindset with a focus on innovation and continuous improvement.
- Sound knowledge of data protection legislation relevant to marketing activities.
Growth Marketing Manager employer: Morson Edge
Join a dynamic and innovative events organisation in Greater London as a Growth Marketing Manager, where you'll be part of a vibrant team dedicated to driving customer engagement and retention. With a hybrid working model that promotes work-life balance, comprehensive benefits, and ample opportunities for professional development, this role offers a unique chance to contribute to a rapidly growing sector while enjoying a supportive and collaborative work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morson Edge and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morson Edge are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morson Edge on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morson Edge. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morson Edge. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morson Edge:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morson Edge’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morson Edge
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morson Edge will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morson Edge, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
