At a Glance
- Tasks: Support and execute marketing initiatives to drive customer acquisition and retention.
- Company: Join Scottish Power, a leader in the energy sector, based in vibrant Glasgow.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team culture with potential for contract extension.
- Why this job: Make a real impact on customer communications and marketing strategies in a dynamic environment.
- Qualifications: Degree-level education and 3+ years of marketing experience required.
The predicted salary is between 30000 - 40000 £ per year.
Our client Scottish Power are currently recruiting for a Marketing Executive based in Glasgow City Centre. This will be a 9-month contract initially but likely to be extended. This will also be a hybrid role so 2-3 days a week required in the office.
Job Purpose
The role holder will be required to adapt to prevailing business priorities, working collaboratively to deliver within tight timelines. You'll be part of a collaborative team responsible for all domestic acquisition and retention activity within our Customer Business. Your core focus will be supporting the delivery and quality assurance of prospecting and retention communications, supporting online advertising and social media campaigns, coordinating ad-hoc marketing efforts across digital and print channels, and maintaining our suite of support materials and terms & conditions. Success in this role means producing clear, customer-focused communications and advertisements that meet business goals, alongside timely reporting and performance tracking. You'll need to be agile, responsive to shifting priorities, and committed to working closely with colleagues to meet tight deadlines and deliver impactful results.
As a Marketing Executive, you'll play a key role in developing, managing, and executing marketing initiatives across our domestic customer base. Your work will directly support ScottishPower's strategic and tactical objectives by delivering innovative, effective solutions that drive acquisition and strengthen customer loyalty.
Key Responsibilities
- Support the development, management, and execution of marketing activity aligned with our Customer Business strategic and tactical goals.
- Maintain and update customer communications, ensuring they are regularly reviewed by stakeholders and remain fully compliant.
- Analyse the performance of communications and advertising, assessing their impact on key business areas such as inbound call volumes, online conversions, customer losses, and research insights.
- Interpret customer feedback and research findings, including insights from the Energy Panel, Customer Losses research, SEGB, and bespoke studies, to ensure communications reflect customer needs and inform action plan priorities.
- Collaborate with internal teams and external partners, including Digital, Smart Metering, Sales & Marketing, and third-party stakeholders, to uphold service principles and manage contact channels through Demand Management processes.
- Adapt to shifting business priorities, working flexibly and collaboratively to meet defined timelines and deliver high-quality outcomes.
- Ensure all communications comply with brand guidelines, regulatory standards, and government or industry requirements.
- Coordinate training, briefings, and support materials for call centre teams to ensure consistent and informed customer interactions.
Skills, Knowledge & Experience
The following skills, knowledge and experience are required:
- Educated to degree level or equivalent professional qualification.
- Proven track record of delivery in marketing 3 years+ essential. In energy industry preferable.
- Knowledgeable and experienced campaign/communications manager.
- Persuasive communicator with peers, stakeholders and with senior management.
- Project management experience in a fast-paced dynamic environment with a strong prioritisation capability.
- Skilled communicator with effective influencing skills.
- Ability to work to targets and tight deadlines.
- Ability to quickly interpret data and make informed judgements.
- Ability to work collaboratively and cross-functionally to deliver common objectives.
- Awareness of key commercial considerations.
- Ability to adapt to a rapidly changing environment.
- Numerate and analytical, with excellent attention to detail.
- PC, Microsoft Office Literate. Knowledge of systems, SAP, JIRA, Figma and Serafin advantageous but not essential.
Minimum Criteria (mandatory)
- Educated to degree level or equivalent professional qualification.
- Proven track record of delivery in marketing communications.
- Experience of running integrated Customer Communication Marketing Campaigns.
- SAP & Engage One knowledge.
- Digital Marketing knowledge.
- Strong stakeholder skills.
- Demonstrable experience of strong budgetary control.
- Demonstrable ability of being numerate and analytical.
- PC literate, in particular experience using Microsoft Office.
Marketing Executive in Glasgow employer: Morson Edge
Scottish Power is an exceptional employer, offering a dynamic work environment in the heart of Glasgow City Centre. With a strong focus on employee growth and collaboration, the company provides opportunities for professional development while fostering a culture of innovation and teamwork. The hybrid working model allows for flexibility, ensuring that employees can balance their personal and professional lives effectively, all while contributing to impactful marketing initiatives that drive customer engagement and loyalty.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Glasgow
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Marketing Executive in Glasgow
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Morson Edge from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Morson Edge specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Morson Edge
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Morson Edge, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Morson Edge you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Morson Edge that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Morson Edge, so think on your feet and don't hesitate to showcase your creativity!
