At a Glance
- Tasks: Lead exciting digital marketing campaigns and drive customer engagement.
- Company: A leading international media organisation with a focus on digital transformation.
- Benefits: Competitive salary, bonus, hybrid work, and opportunities for professional growth.
- Other info: Join a dynamic team and shape the future of a market-leading organisation.
- Why this job: Be at the forefront of digital innovation and make a real impact on marketing strategies.
- Qualifications: Experience in B2B digital marketing and strong skills in campaign management.
The predicted salary is between 40500 - 49500 £ per year.
A private equity-backed, leading international media organisation is looking for an experienced Digital Campaign Manager to lead integrated marketing campaigns across a growing portfolio of digital products, memberships and live events. Following significant investment, the business is accelerating its digital strategy, developing new subscription products, digital services and year-round customer engagement. This is an exciting opportunity to play a key role in delivering commercially focused campaigns that drive customer acquisition, engagement and long-term growth.
The Role
- You'll lead the delivery of integrated digital marketing campaigns designed to support product launches, increase customer engagement and maximise commercial performance.
- Key responsibilities include:
- Developing and delivering integrated digital marketing campaigns
- Managing paid media across Google Ads and LinkedIn Ads
- Supporting the launch and growth of digital products and memberships
- Driving customer acquisition, engagement and retention campaigns
- Managing campaign automation through CRM platforms
- Analysing campaign performance and optimising ROI
- Identifying cross-sell opportunities across the wider product portfolio
- Working collaboratively with Product, Commercial, Brand and Marketing Operations teams
What We're Looking For
- Proven experience delivering integrated B2B digital marketing campaigns
- Strong knowledge of paid media, marketing automation and CRM platforms
- Experience managing multi-channel campaigns across email, social and paid media
- Commercial mindset with a passion for data-driven marketing
- Strong copywriting and campaign planning skills
- Excellent stakeholder management and project management abilities
This is a fantastic opportunity to join a business undergoing significant digital transformation, where you'll have the opportunity to influence marketing strategy and help shape the future growth of a market-leading organisation.
Digital Campaign Manager employer: Morson Edge
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StudySmarter Expert Advice🤫
We think this is how you could land Digital Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morson Edge and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morson Edge are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morson Edge on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morson Edge. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morson Edge. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morson Edge:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morson Edge’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morson Edge
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morson Edge will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morson Edge, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
