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- Tasks: Lead CRM strategy and customer engagement for Morrisons' Loyalty scheme.
- Company: Join Morrisons, a leading retail brand focused on customer loyalty and innovative marketing.
- Benefits: Enjoy a hybrid work model, on-site amenities, and a vibrant company culture.
- Why this job: Be part of a creative team driving impactful marketing strategies that enhance customer experiences.
- Qualifications: Strong organizational skills and a background in direct marketing are essential; creativity is a plus.
- Other info: This role offers a 4.5-day work week and is based in our Bradford head office.
The predicted salary is between 36000 - 60000 £ per year.
Customer Relationship Marketing Manager (CRM)
It\’s an exciting time in Loyalty at Morrisons, we\’re looking for a Marketing Manager to join our team. You will spend your time defining and shaping the CRM/communications strategy, building out our customer life cycle journeys, from welcome to lapsed, for our Loyalty scheme to drive engagement whilst simultaneously driving trade for the business, ensuring our scheme communications are best in class.
The Marketing Manager will lead the communications team, managing email and push communications, whilst also working across other areas of Targeted Marketing and Loyalty. You will also manage key relationships with external partners to deliver against the plan.
In this role you’ll help define our email and push marketing strategy, from planning through to execution. Lead the segmentation strategy across all direct marketing channels. Implement a test & learn programme to retain and grow our loyalty base. You’ll work closely with other team members, marketing departments, commercial and retail teams to deliver a comprehensive communications plan which puts customers first. This role is also critical in helping to deliver sales driving activity, Morrisons More communications and service/legal messages.
This role is also a highly creative role where you will need to work closely with other marketing teams, plus third party creative agencies to brief and create engaging content across email and push comms. This role is also critical to the integration and migration of our new CRM system.
Some of your responsibilities will include:
- Line management
- Support in the development of the email strategy to ensure relevant and timely offers and communications for customers; translating this into an activity plan for execution by internal colleagues and external agencies.
- Brief creative agencies and internal design teams on email creative
- Manage Air Traffic Control to ensure relevant, compliant and optimised communication for customers
- Use existing customer segmentation data (and advise on enhancements) to develop and execute offers that fit for specific customer cells.
- Follow and develop Targeted Marketing processes to ensure organisational efficiency and control.
This is a hybrid role operating over a 4.5 day working week. This role is based at our fantastic head office in Bradford. Boasting an on-site restaurant, coffee shop, convenience and sample store, prayer room, free parking and regular company-wide events and promotions. Ideally, applicants will live within a reasonable distance of our office.
We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. For this role, we’re looking for someone who has:
- Strong understanding of Morrisons and our customers
- Strong organisational skills with an ability to prioritise a demanding workload
- Ability to work with other teams effectively
- Strong listening skills with a positive, ‘Can Do’ attitude
- An understanding of direct marketing within a retail environment.
- Creative thinker
- Experience of HTML and data segmentation is desirable but not critical
- Understanding of GDPR principles
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail and Marketing Services
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Customer Relationship Marketing Manager (CRM) employer: Morrisons
Contact Detail:
Morrisons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Marketing Manager (CRM)
✨Tip Number 1
Familiarize yourself with Morrisons' current CRM strategies and customer engagement initiatives. Understanding their existing processes will help you tailor your approach and demonstrate how you can enhance their efforts.
✨Tip Number 2
Network with professionals in the retail marketing space, especially those who have experience with loyalty programs. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Showcase your creativity by preparing a mock-up of an email campaign or customer journey that aligns with Morrisons' brand. This will not only highlight your skills but also demonstrate your proactive approach to the role.
✨Tip Number 4
Stay updated on GDPR regulations and how they impact customer communications. Being knowledgeable about compliance will position you as a responsible candidate who understands the importance of data protection in marketing.
We think you need these skills to ace Customer Relationship Marketing Manager (CRM)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Customer Relationship Marketing Manager position. Tailor your application to highlight your relevant experience in CRM and direct marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience with email and push marketing strategies, customer segmentation, and managing communications teams. Use specific examples that demonstrate your ability to drive engagement and sales.
Showcase Creativity: Since this role requires a creative approach, include examples of past campaigns or projects where you successfully briefed creative teams and developed engaging content. This will help illustrate your creative thinking skills.
Demonstrate Understanding of Morrisons: Research Morrisons and their customer base. In your application, mention how your understanding of their business and customers can contribute to the success of their loyalty scheme and overall marketing strategy.
How to prepare for a job interview at Morrisons
✨Show Your Understanding of CRM
Make sure to demonstrate your strong understanding of customer relationship management and how it applies to Morrisons. Be prepared to discuss specific strategies you've implemented in the past that drove customer engagement and loyalty.
✨Highlight Your Organizational Skills
Since this role requires managing multiple projects and priorities, share examples of how you've successfully organized and prioritized your workload in previous positions. This will show that you can handle the demands of the job.
✨Emphasize Team Collaboration
Discuss your experience working with cross-functional teams. Highlight how you've effectively collaborated with marketing departments, creative agencies, and other stakeholders to deliver successful campaigns.
✨Be Creative and Data-Driven
Prepare to talk about how you balance creativity with data-driven decision-making. Share examples of how you've used customer segmentation data to create targeted marketing strategies that resonate with specific customer groups.
