At a Glance
- Tasks: Lead the charge in expanding Innis & Gunn's presence in Edinburgh's on-trade market.
- Company: Join Innis & Gunn, Scotland's top premium lager brewery known for its innovative approach.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a creative team that values originality and drives impactful change in the beer industry.
- Qualifications: 3+ years in sales or marketing, preferably in the alcohol sector; university degree preferred.
- Other info: Must have a full UK driving license and a passion for the Scottish on-trade landscape.
The predicted salary is between 36000 - 60000 £ per year.
MM Search is delighted to be partnering with Innis & Gunn in the search for an ambitious and results-driven Business Development Manager . This is a unique opportunity to join one of Scotlands most innovative breweries. Exciting opportunity to join Innis & Gunn, No. 1 premium Scottish Lager. As an independent beer company born in Scotland Innis & Gunn never why away from putting in the time and effort necessary to create a different kind of beer and brand. Originality is at the core of our business; in the beers we make, in way we make them, and in the ways, we celebrate the originality of others. Role Overview Taking total responsibility of the On-Trade channel in our heartland of Edinburgh and beyond, you will be the go-to for everyone on-trade in this territory. Liaising with you peers in sales and across other areas of the business including marketing, customer service and finance as you build the Innis & Gunn footprint in this important area. Role Mission You will be responsible for building distribution in our Innis & Gunn brands focusing on Lager, Ossian and Original. Your focus will be to drive distribution primarily for Innis & Gunn Lager, into the target outlets, helping to make it as widely available as possible across your territory. Key Deliverables Distribution of draught and packaged beers across your territory Deliver against distribution objectives, customer contact, POS and ROS KPI’s Brands Team Engagement – working collaboratively with the brands team to deliver customer plans that drive growth and rate of sale in your accounts Be direct point of contact for everything on trade in the east of Scotland Competency Requirements Ability to translate sales plans into actionable tactics Delivering against sales and distribution targets Commercial acumen, ability to prepare customer commercial proposals Analytical and influencing skills with a fact-based approach Data management skills, to track and action set KPI’s across sales performance Knowledge Requirements UK beer category, or other alcoholic drinks category UK on trade landscape Role of brands as part of commercial proposals Role of logistics and impact on commercial agreements Data and its influence on brand proposals Role Requirements At least 3 Years experience in Sales, Marketing or Commercial role preferably within alcohol industry. University education, preferably across business studies In-depth understanding of Scottish on Trade channel Full UK driving license essential JBRP1_UKTJ
MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search | Business Development Manager | edinburgh employer: MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search
Contact Detail:
MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search | Business Development Manager | edinburgh
✨Tip Number 1
Familiarize yourself with the Scottish on-trade landscape. Understanding the key players, trends, and challenges in this market will help you stand out as a knowledgeable candidate who can hit the ground running.
✨Tip Number 2
Network with professionals in the alcohol industry, especially those connected to the on-trade sector. Attend industry events or join relevant online groups to make connections that could lead to valuable insights and opportunities.
✨Tip Number 3
Showcase your commercial acumen by preparing a mock proposal for Innis & Gunn. This will demonstrate your ability to translate sales plans into actionable tactics and highlight your understanding of the brand's positioning.
✨Tip Number 4
Research Innis & Gunn’s product range and their unique selling points. Being able to discuss their beers knowledgeably during interviews will show your genuine interest in the brand and its mission.
We think you need these skills to ace MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search | Business Development Manager | edinburgh
Some tips for your application 🫡
Understand the Company: Research Innis & Gunn to understand their brand values, product offerings, and market position. This knowledge will help you tailor your application to align with their mission of originality.
Highlight Relevant Experience: Emphasize your experience in sales, marketing, or commercial roles, particularly within the alcohol industry. Provide specific examples of how you've successfully driven distribution and met sales targets.
Showcase Analytical Skills: Demonstrate your analytical skills by discussing how you've used data to inform your sales strategies. Mention any experience with KPI tracking and how it has influenced your decision-making.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the brand and the beer industry. Make sure to convey your enthusiasm for the opportunity to contribute to Innis & Gunn's growth.
How to prepare for a job interview at MORRICE MACFEATE SEARCH & CONSULTANCY LTD T/A MM Search
✨Know Your Brands
Familiarize yourself with Innis & Gunn's product range, especially their Lager, Ossian, and Original. Be prepared to discuss how you can effectively promote these brands in the on-trade channel.
✨Demonstrate Commercial Acumen
Showcase your ability to prepare customer commercial proposals. Bring examples of how you've successfully translated sales plans into actionable tactics in previous roles.
✨Understand the On-Trade Landscape
Research the current UK on-trade landscape, particularly in Scotland. Be ready to discuss trends, challenges, and opportunities within this market during your interview.
✨Highlight Your Analytical Skills
Prepare to discuss how you have used data management skills to track KPIs and drive sales performance. Provide specific examples of how data has influenced your decision-making in past roles.