At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a top beauty brand across Europe.
- Company: Join Morphe, a trailblazer in the beauty industry with a vibrant community.
- Benefits: Hybrid work model, competitive salary, and opportunities for travel and growth.
- Other info: Dynamic role with a focus on collaboration and creativity in a fast-paced environment.
- Why this job: Make a real impact in the beauty world while empowering creativity and self-expression.
- Qualifications: Extensive marketing experience in beauty, strong leadership, and social media expertise.
The predicted salary is between 51750 - 63250 £ per year.
About Us
Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible.
As the brand grew, into eyeshadow, blush, bronzer, lip, and more, so did its fanbase of unapologetic makeup lovers.
A loyal community that we remain incredibly grateful for!
Over the years, Morphe continued to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community.
Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.
Job Summary
The EU Marketing Director will be responsible for developing and delivering Morphe's regional marketing strategy, driving brand building and commercial growth across European markets and wholesale partnerships, in alignment with the Global Brand & Marketing strategy.
They will lead the development and execution of holistic 360° regional marketing plans, amplifying global campaigns and content, and bringing the innovation and marketing calendar to life through impactful activations across all consumer touchpoints.
Working closely with Commercial teams and retail partners, they will ensure marketing activity drives brand awareness, consumer engagement and measurable business results.
They will own the regional marketing budget and lead the Trade Marketing and PR & Influencer Relations functions.
- Principal Accountabilities
- Strategy & Brand Leadership
- Define and deliver the annual regional marketing strategy, aligned with global brand direction and regional financial targets.
- Lead cohesive, innovative 360° marketing campaigns and activations that build brand awareness, drive consumer engagement and deliver commercial results.
- Own regional product launch and innovation strategies across marketing, PR, influencer relations and trade channels.
- Identify opportunities to build brand relevance through consumer insights, emerging trends, partnerships and experiential activations.
- Own the annual marketing budget, including planning, tracking, reconciliation and optimisation to maximise ROI.
- Partner closely with Global Marketing to ensure campaigns, toolkits and assets are timely, relevant and optimised for regional markets.
- Trade Marketing
- Manage and develop the regional Trade Marketing Managers.
- Develop and lead the annual Trade Marketing strategy by channel, aligned with brand and global guidelines.
- Partner closely with Commercial teams and wholesale retailers to develop impactful marketing and activation plans that drive brand visibility, consumer engagement and sales.
- Own channel marketing plans and budgets in collaboration with Commercial teams to deliver business objectives.
- Lead the annual promotional calendar, reviewing performance and optimising activity to maximise results.
- Identify opportunities for impactful in-store, experiential and retailer-led activations that strengthen brand presence and consumer connection.
- Own digital retail paid media, delivering across full funnel tactics in partnership with retail partners and Commercial teams.
- PR & Influencer Relations
- Manage and develop the Head of PR & Influencer Relations.
- Define and oversee the regional PR and Influencer Relations strategy, aligned with global brand direction and regional priorities.
- Build and maintain strong relationships with media, agencies, creators, influencers and key industry partners.
- Drive brand awareness, advocacy and engagement through impactful PR, influencer partnerships, events and earned media activity.
- Drive PR mailer strategy at regional and localised level, prioritising key regions and launches, and partnering with Global on recipient segmentation strategy.
- Ensure influencer and social media opportunities are effectively integrated into wider 360° campaigns and product launches.
- Leadership & Stakeholder Management
- Lead, coach and develop high-performing teams, fostering a collaborative, consumer-focused and results-driven culture.
- Identify capability gaps and support learning, development and succession planning.
- Act as a senior marketing expert and trusted partner to regional and global stakeholders.
- Collaborate with the regional leadership team to drive engagement, performance and company values.
- Budget Responsibility
Yes – ownership of the regional marketing budget, including planning, allocation, monitoring and optimisation.
- Key Working Relationships
- Senior Commercial Director
- Senior Finance Director
- Operations Director
- Global Brand & Marketing teams
- Regional Commercial and Retail teams
- External agencies, creators and strategic partners
- Required Skills & Experience
- Significant marketing experience within the beauty industry is essential.
- Strong experience in social media and influencer marketing, with a proven understanding of how these channels contribute to brand building, consumer engagement and successful 360° campaigns.
- A well-rounded marketing generalist with broad omnichannel experience across brand marketing, digital, trade marketing, PR, influencer relations and experiential activations.
- Proven experience developing and delivering integrated marketing campaigns and product launches across multiple consumer touchpoints.
- Strong understanding of wholesale and retail partnerships, with experience creating collaborative marketing plans that drive brand awareness and commercial performance.
- Multi-market experience across Europe, within a global beauty brand.
- Strategic, creative and commercially minded, with the ability to translate consumer insights and market trends into impactful marketing activity and measurable ROI.
- Proven leadership experience, with the ability to inspire, develop and motivate high-performing teams.
- Excellent stakeholder management, communication and influencing skills, with the ability to build strong relationships across functions and at all levels.
- Comfortable operating at both strategic and executional levels within a fast-paced, agile and entrepreneurial environment.
- Adaptable and solutions-focused, with the ability to navigate ambiguity, changing priorities and tight deadlines.
- Strong organisational and project management skills, with excellent attention to detail and a proactive, hands‑on approach.
- Working Pattern/Travel
- This is a hybrid role – 3 days per week in the office/other work location (Wednesday plus any other 2 days) and 2 days from home
- Regular travel within the UK and EU
- Semi regular travel to the US – LA and San Francisco
Marketing Director EU in London employer: Morphe
Morphe is an exceptional employer that thrives on creativity and collaboration, making it a fantastic place for Beauty Artists to grow their skills in a vibrant retail environment. With a strong focus on employee development, Morphe offers comprehensive training and opportunities to engage with a passionate community of beauty enthusiasts. Located in the bustling Selfridges Trafford, employees enjoy a dynamic work culture that celebrates individuality and empowers them to express their artistry while achieving personal and store goals.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director EU in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morphe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morphe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morphe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morphe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director EU in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morphe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morphe:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morphe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morphe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morphe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morphe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
