Business Manager - Morphe, Selfridges London

Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew—into eyeshadow, blush, bronzer, lip, and more—so did its fanbase of unapologetic makeup lovers. A loyal community that we remain incredibly grateful for! Over the years, Morphe continued to break boundaries, fueled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.

Selfridges is positioned as our most premium, flagship brand experience, globally. As the front-line face of the leadership team, the Business Manager will have an exceptional track record of building, leading and supporting a team. This will be delivered through management of exceptional customer service, sales and operations, high performing people, and driving profitable growth & achievement of financial goals and KPI’s such as brand expression, engagement, retention, conversion, payroll, and inventory. The Business Manager will manage the P&L to ensure store’s contributions are meeting or exceeding target and that operations are running smoothly and efficiently. They are responsible for delivering the in-store experience by creating a unique, inviting, entertaining, and educational shopping destination for the customer. The Business Manager is responsible for the success and leadership of the Morphe retail space throughout the department store and will have proven experience of exceeding sales targets.

Principle Accountabilities

• Sales/Financial
  • Drive Business growth through strategic initiatives, ensuring consistent achievement of sales targets.
  • Management of store P&L, budget, and store performance.
  • Successfully execute and drive traffic for company driven promotions and launches to meet and exceed sales targets and deliver the best experience possible for customers.
  • Responsible for driving local events and experiences for customers, in partnership with sales and operations management.
  • Where applicable, oversee the in-house demo counters and bookable services.
  • Set daily and monthly KPI targets and effectively communicate this to each team member.
• Operations
  • Ensures the store operations are run smoothly, safely and efficiently.
  • Maintain high standards of VM, cleanliness and overall store presentation daily.
  • Responsible for staff payroll hours and scheduling.
  • Create and/or approve schedules which drive sales, ensures staffing is prioritized to provide optimal cover and ensure the best customer service is provided.
  • Scheduling should be viewed with a commercial lens.
  • Ensures record keeping standards for lateness and sickness in the team.
  • Responsible for knowing, following and administering all company policies and procedures.
  • Ensures corporate communications are filtered to the team quickly and efficiently.
  • Acts to reduce LP and product returns/damages.
  • Manages effective oversight of budget expenditures.
  • Oversees effective merchandising updates and management of in-store inventory levels.
  • Strong analytical acumen on reporting stock inventory levels to HO.
  • Oversees the planning and execution of all Visual displays.
  • Execute the floor set with precision and on time, report on any snagging immediately to VM to maintain brand standards.
• Service
  • Deliver the full customer service experience, catering to the customers’ needs.
  • A perfectionist who consistently elevate their own artistry skills as well as the team.
  • Ability to provide constructive feedback to the team, should Service standard requirements drop.
  • An exceptional leader who fosters true performance and excellence.
  • Develops knowledge of trends in industry to provide best service possible and share with the squad.
  • Creates a team of fully rounded, trained team members who have extensive knowledge of all Morphe products / innovation and can deliver tailored customer service as required.
• Leadership
  • Entrepreneurial inspirational leader who is comfortable taking responsibility for the store as their own business while also following the company standards.
  • Data led decision making is key, confidence in analysing and interpreting multiple data to take appropriate action on the spot and create opportunities.
  • Responsible for all people management in store, recruiting, training, coaching and developing top talent to grow within the organization.
  • Must fill open positions with urgency.
  • Support education and artistry, working closely with the Education team to schedule trainings and consistent skills development.
  • Act as advocate and student.
  • Ensure all trainings are delivered on brand and the desired artistry and service knowledge/skills are built with every employee in store.
  • Facilitate trainings for store team as assigned.
  • Responsible for building a productive and dynamic team by connecting with employees, customers, and influencers.
  • Creates an environment where clear and fair expectations are set and all employees are treated with respect.
  • Provide feedback to sales and operations management, as applicable, to inform improvements that are needed.
  • Identify opportunities and share trends in the market/industry.

Required Skills & Experience

• Proven leadership skills in a similar role with a record of achieving and exceeding targets.
• Outstanding verbal and written communication skills with an ability to influence others.
• Excellent planning, prioritization and organizational skills with an eye for collaborative opportunities to maximise sales growth.
• Proficient in Microsoft systems for daily operational tasks, tracking sales and inventory management.
• Demonstrated strategic thinking and business acumen, proven ability to analyse sales data and create effective action plans.
• An eye for attention to detail.
• Ability to identify top talent, network, recruit, create and maintain high performing teams.
• Proven operation and merchandising excellence.
• Passion for Makeup, with the ability to develop unique looks and make-up styles, flexing to suit relevant client / customer.
• Cosmetic industry and artistry experience in role preferred.
• Demonstrated ability to independently solve moderate to complex problems.
• Demonstrates flexibility and takes initiative.