- Put together strategic media plans across a range of channels, audiences and campaign objectives.
- Turn client and campaign briefs into clear, actionable media recommendations.
- Develop media strategies that identify the best channels, audiences and opportunities to deliver against campaign goals.
- Build plans that are backed by audience data, insight and research rather than simply relying on previous approaches.
- Use data to understand audience behaviour and help determine where media investment will have the greatest impact.
- Plan integrated campaigns across multiple media channels, considering how different platforms work together.
- Work closely with internal teams to develop joined-up campaign solutions.
- Use media planning and audience insight tools to support recommendations and demonstrate the thinking behind each plan.
- Review campaign performance and use learnings to strengthen future planning and strategy.
- Present planning recommendations and explain the rationale behind channel, audience and investment decisions.
- Keep up to date with developments across the media landscape and identify new opportunities for clients and campaigns.
Experience Required
- Previous experience in media planning, comms planning or a closely related role.
- Experience developing multi-channel media plans and strategies.
- A good understanding of the wider media landscape across digital and offline channels.
- Experience taking a brief and turning it into a structured media recommendation.
- Comfortable using data, audience research and insight to inform planning decisions.
- Experience using media planning, research or audience insight tools.
- Strong numerical skills and confidence working with campaign data and budgets.
- Able to clearly communicate the thinking and strategy behind a media plan.
- Comfortable working with different internal teams and stakeholders.
- A curious, strategic mindset with an interest in audiences, media consumption and how different channels can work together.
#J-18808-Ljbffr
Media Planner- Media Planning (Publisher/Brand side) £35k- £70k employer: Moriati Digital Recruitment
Join a dynamic and innovative team that is leading the charge in retail media and eCommerce, where your expertise in digital performance marketing will be valued and nurtured. With flexible remote working options and a collaborative office environment, we prioritise employee growth and development, ensuring you have the resources to excel in your role. Experience a culture that encourages creativity and strategic thinking while building meaningful relationships with clients in a fast-paced industry.
Contact Details:
Moriati Digital Recruitment Recruitment Team
