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For Companies At a Glance
- Tasks: Lead marketing strategy and drive demand generation for a growing B2B publishing company.
- Company: Join a market-leading B2B publisher delivering high-value content and insights across various sectors.
- Benefits: Enjoy a competitive salary, performance bonuses, and flexible remote work options.
- Why this job: Shape the future of marketing in a supportive culture that values innovation and excellence.
- Qualifications: 10+ years in B2B marketing with strong leadership and data-driven strategy skills required.
- Other info: Opportunity to work with a talented team and pilot new marketing technologies.
The predicted salary is between 43200 - 72000 £ per year.
A unique and growing B2B events, digital and magazine business requires a Head of Performance Marketing. Their objective is to continue to expand using their clients' data, insight and reputation to expand these global B2B publishing brands. Already with a great digital transition behind them, there is the potential to use more lead generation, demand generation and quality content marketing to expand this already impressive platform.
About Us
We are a market-leading B2B publisher (digital, print and events) delivering high-value content, insights, and lead generation solutions to professional audiences across various market sectors. Our mission is to connect engaged business audiences with best-in-class content, products, events and services through innovative marketing and data-driven strategies.
Role Overview
We’re looking for a results-driven and strategic Head of Marketing to lead our marketing function through its next phase of growth. This individual will be responsible for driving demand generation, user acquisition, and lead generation through integrated, measurable, and scalable marketing programs. You’ll oversee a talented marketing team, test and launch new initiatives, and ensure campaign performance is tightly aligned with commercial objectives.
Key Responsibilities
- Strategy & Leadership: Develop and own the overall marketing strategy across all brands and channels, aligned with business growth goals. Partner with sales, editorial, product, and data teams to ensure a unified go-to-market strategy.
- Demand & Lead Generation: Build and scale multi-channel demand generation campaigns targeting B2B audiences across key verticals. Use audience segmentation, buyer personas, and intent data to drive high-quality MQLs and SQLs. Manage the lead lifecycle from acquisition to conversion, optimizing lead funnels and nurturing strategies.
- Campaign Development & Execution: Plan and execute integrated marketing campaigns across email, content, paid media, SEO, events, and social. Test, measure, and iterate on campaigns to improve reach, engagement, and conversion rates. Champion A/B testing and agile marketing methods to improve outcomes.
- Performance Tracking & Analytics: Implement robust campaign tracking, reporting, and attribution models using tools like HubSpot, Salesforce, GA4, and others. Use insights to optimize campaign ROI and provide transparent performance metrics to leadership. Drive a culture of data-driven decision-making within the marketing team.
- Innovation & Growth Initiatives: Pilot new marketing technologies, channels, and tactics to stay ahead of the curve. Evaluate emerging tools and platforms that can enhance marketing efficiency and reach.
Requirements
- Proven experience (10+ years) in B2B marketing, preferably within publishing and digital media.
- Deep understanding of demand generation, lead generation, and B2B marketing funnels.
- Strong leadership skills with experience managing and scaling marketing teams.
- Expertise in using CRM, MAPs, analytics tools, and content management systems (e.g. HubSpot, Salesforce, GA4).
- Demonstrable success in creating data-driven marketing strategies that generate measurable business outcomes.
- Excellent written, verbal, and interpersonal communication skills.
- Comfortable operating in a fast-paced, performance-oriented environment.
Desirable
- Experience working in a B2B publishing or media environment.
- Familiarity with audience data platforms, intent data tools, and ABM strategies.
- Hands-on experience with content marketing and editorial collaboration.
What We Offer
- A high-impact leadership role in a growing and ambitious B2B media company.
- Competitive salary and performance-based bonus.
- 2 days a week in the office.
- Opportunity to shape the future of a leading publisher’s marketing strategy.
- Supportive and collaborative culture that values innovation and excellence.
Head of Marketing employer: Moriati Digital Recruitment
Contact Detail:
Moriati Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in the publishing sector. Understanding current strategies and technologies will help you speak confidently about how you can drive demand generation and lead acquisition for us.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience in digital media and publishing. Building connections can provide insights into our company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that involved multi-channel strategies. Highlighting your results-driven approach will resonate well with our focus on measurable outcomes.
✨Tip Number 4
Showcase your familiarity with tools like HubSpot, Salesforce, and GA4. Being able to demonstrate your proficiency with these platforms will illustrate your readiness to implement data-driven marketing strategies effectively within our team.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in demand generation and lead generation. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's mission and how your skills align with their goals. Mention your experience with integrated marketing campaigns and data-driven strategies.
Showcase Leadership Experience: Emphasise your leadership skills and experience managing marketing teams. Provide examples of how you've successfully led initiatives that drove growth and improved campaign performance.
Highlight Analytical Skills: Demonstrate your proficiency with analytics tools like HubSpot and Salesforce. Include examples of how you've used data to inform marketing strategies and improve ROI in past roles.
How to prepare for a job interview at Moriati Digital Recruitment
✨Showcase Your Strategic Vision
As a Head of Marketing, it's crucial to demonstrate your ability to develop and own a comprehensive marketing strategy. Prepare to discuss your past experiences in aligning marketing initiatives with business growth goals, and how you can apply that to the company's objectives.
✨Highlight Demand Generation Expertise
Be ready to talk about your experience in building and scaling multi-channel demand generation campaigns. Use specific examples to illustrate how you've successfully targeted B2B audiences and managed lead lifecycles from acquisition to conversion.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong focus on performance tracking and analytics, come prepared with insights on how you've implemented campaign tracking and reporting in previous roles. Discuss the tools you've used, like HubSpot or Salesforce, and how they helped optimise campaign ROI.
✨Demonstrate Leadership Skills
As you'll be overseeing a talented marketing team, it's important to convey your leadership style and experience. Share examples of how you've managed and scaled teams, fostered collaboration, and driven a culture of innovation within your marketing function.
