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- Tasks: Lead media planning initiatives across digital and traditional channels.
- Company: Join a leading independent media agency making waves in the industry.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth.
- Why this job: Be at the forefront of innovative media strategies that drive real impact.
- Qualifications: 6+ years in media planning with strong client management skills required.
- Other info: Mentorship opportunities available to help you grow your career.
The predicted salary is between 43200 - 72000 £ per year.
A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.
Key Responsibilities:
- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.
- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.
- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.
- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.
- Manage and mentor a team of media planners, fostering professional development and best practices.
- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.
- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.
Qualifications:
- Bachelor's degree in marketing, Advertising, Communications, or related field.
- 6+ years of experience in media planning, with a strong background in both online and offline media channels.
- Demonstrated success in developing integrated, multi-channel media strategies.
- Excellent client management, presentation, and communication skills.
- Leadership experience with the ability to inspire and guide teams.
- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Please send your CV to rob.leech@moriati.co.uk
Account Director (Planning & Client Services) (London Area) employer: Moriati Digital Recruitment
Contact Detail:
Moriati Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Planning & Client Services) (London Area)
✨Tip Number 1
Network with professionals in the media planning industry, especially those who have experience in both digital and traditional channels. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Stay updated on the latest trends in media planning and analytics tools. Familiarise yourself with emerging technologies and consumer behaviours that could impact multi-channel strategies. This knowledge will not only enhance your expertise but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful integrated media strategies you've developed in the past. Be ready to explain how you built client relationships and collaborated with teams to achieve campaign goals, as this will showcase your relevant experience during interviews.
✨Tip Number 4
Consider creating a portfolio that highlights your best work in media planning. Include case studies that illustrate your ability to analyse data and make strategic recommendations, as this tangible evidence of your skills can set you apart from other candidates.
We think you need these skills to ace Account Director (Planning & Client Services) (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both digital and traditional media. Emphasise any roles where you've developed integrated media strategies, as this is crucial for the Account Director position.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of multi-channel media planning. Discuss specific examples of successful campaigns you've led and how you built client relationships to achieve their objectives.
Highlight Leadership Experience: Since the role involves managing and mentoring a team, be sure to include details about your leadership experience. Mention any instances where you've inspired or guided teams to success in media planning.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform media strategies. Highlight any tools or methodologies you’ve employed to optimise campaign performance.
How to prepare for a job interview at Moriati Digital Recruitment
✨Showcase Your Multi-Channel Expertise
Make sure to highlight your experience with both digital and traditional media during the interview. Be prepared to discuss specific campaigns you've worked on that demonstrate your ability to develop integrated media strategies.
✨Demonstrate Client Relationship Skills
Since building strong client relationships is key for this role, come equipped with examples of how you've successfully managed client expectations and translated their objectives into effective strategies.
✨Prepare for Team Collaboration Questions
Expect questions about how you collaborate with creative and digital teams. Share instances where your teamwork led to successful campaign execution, showcasing your ability to work across different channels.
✨Stay Updated on Industry Trends
Research current trends in media planning and be ready to discuss how they could impact the agency's strategies. Showing that you're proactive about staying informed will demonstrate your commitment to the role.
