At a Glance
- Tasks: Lead brand marketing strategy and inspire a high-performing team.
- Company: Join MORI, a celebrated baby and children's sleepwear brand based in London.
- Benefits: Enjoy hybrid working, 24 days holiday, and up to 50% discount on collections.
- Other info: Temporary role starting in June, perfect for those looking to make a mark.
- Why this job: Be part of an award-winning brand making a positive impact on families worldwide.
- Qualifications: 4+ years as a senior brand manager in a digitally native retail environment.
The predicted salary is between 43200 - 72000 £ per year.
MORI is a digitally native, omnichannel baby and children's sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant acclaim and global recognition, partly fuelled by celebrity endorsements, as well as winning multiple awards including Best Children's Sleepwear (2024), Most Eco-Friendly Brand (2020, 2021, 2022, 2024), Can't Live Without Parenting Product (2021, 2023), The Queen's Award for Enterprise (2022).
The Role
If you are an experienced Senior Brand Manager who has been working in the D2C space, this could be the role for you. We are looking for a Head of Brand Marketing to join the team at MORI on a temporary basis. Reporting into our CMO you will lead our brand marketing function during 2025/26.
Responsibilities
- Lead the team through planning and execution of the 2025/26 brand strategy ensuring alignment with business objectives.
- Along with driving existing initiatives forward you will propose compelling business cases for new initiatives to test during your time in the business.
- Lead, inspire and develop a high-performing team: direct reports (2), the wider Brand team, along with external partners and agencies (when required).
- Accountability for Brand Marketing channels:
- Brand & Partnerships - Customer obsessed, a brand guardian and champion. You will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US. Translate our brand purpose and values into compelling campaigns that drive brand awareness, build brand affinity, strengthen customer engagement with a focus on ROI.
- PR & Influencers - You will lead our internal team to create buzz around the brand via consumer coverage, increased business coverage, and our successful organic influencer programme; with a focus on continuing to commercialise the latter.
- Organic Social Media - With a sharp focus on maintaining our industry-leading engagement rate on our lead channel: Instagram, you take a strategic and highly creative full-funnel approach. You'll guide the team to explore emerging features and platforms.
- Community - From digital (FB group) to physical community building (stores) you will nurture a customer-centric community that drives brand advocacy and fuels long term growth.
- Retail & Wholesale - Support marketing efforts in these fast growing sales channels along with being a key stakeholder on store design for new store openings.
- Collaborate with the Product, Growth marketing and Creative functions to deliver amazing brand experiences across every touchpoint of our brand.
- Drive brand-led thinking across our business.
- Responsible for the brand budget and channel performance.
Requirements
- An experienced senior brand manager, with 4+ years at that level managing a team.
- Experience working for a digitally native, omnichannel retail business.
- Experience in a scale-up business.
- Proven track record of being responsible for PR, influencer marketing (organic & paid), organic social media, content marketing, partnerships to drive our approach.
- Strategy-led, commercially minded with conceptual vision.
- A natural leader who thrives in a scale-up environment and can motivate teams to deliver results.
- Brand building expertise through brand strategy and campaign management.
- Strong interpersonal skills with the ability to communicate and influence with impact.
- Experience managing external partners / agencies.
- Strong planning, project and time management skills.
- Ability to work both strategically and operationally.
Benefits
- The opportunity to be a part of an award-winning brand.
- Hybrid working with 1 day minimum in the office per week (Ladbroke Grove, London).
- 24 days holiday annually + UK bank holidays.
- Flexible working hours, with core working hours 9am - 4pm.
- Early finish on the last Friday of the month.
- Regular social activities.
- Up to 50% discount on our collections plus sample sales.
Interim Head of Brand Marketing (FTC, June start date) (London) employer: MORI
MORI is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within a close-knit team. With a commitment to employee growth, the company provides opportunities for professional development and flexible working arrangements, including hybrid options and generous holiday allowances. Located in London, MORI not only champions quality products but also prioritises sustainability, making it a rewarding place for those passionate about making a positive impact in the children's sleepwear market.
StudySmarter Expert Advice🤫
We think this is how you could land Interim Head of Brand Marketing (FTC, June start date) (London)
✨Tip Number 1
Familiarise yourself with MORI's brand values and mission. Understanding their commitment to empowering families and creating quality products will help you align your vision with theirs during discussions.
✨Tip Number 2
Showcase your experience in D2C marketing by preparing specific examples of successful campaigns you've led. Highlight how these experiences can translate into driving brand awareness and customer engagement for MORI.
✨Tip Number 3
Network with professionals in the children's retail space, especially those who have worked with brands similar to MORI. This can provide you with insights and potentially valuable connections that could support your application.
✨Tip Number 4
Stay updated on current trends in influencer marketing and organic social media strategies. Being able to discuss recent successful campaigns or emerging platforms will demonstrate your proactive approach and industry knowledge.
We think you need these skills to ace Interim Head of Brand Marketing (FTC, June start date) (London)
Some tips for your application 🫡
Understand the Brand:Familiarise yourself with MORI's brand values and mission. Highlight how your experience aligns with their focus on empowering families and creating quality products in your application.
Tailor Your CV:Ensure your CV reflects your experience in D2C marketing and brand management. Emphasise any relevant achievements, particularly in PR, influencer marketing, and community building, as these are key aspects of the role.
Craft a Compelling Cover Letter:Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the brand. Discuss specific campaigns or strategies you've implemented that align with MORI's objectives.
Showcase Leadership Skills:In your application, provide examples of how you've led teams and inspired others in previous roles. Highlight your ability to manage external partners and agencies, as this is crucial for the position.
How to prepare for a job interview at MORI
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research MORI. Understand their brand values, recent campaigns, and what sets them apart in the baby and children's sleepwear market. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Leadership Skills
As a potential Head of Brand Marketing, you'll need to lead a team effectively. Prepare examples of how you've inspired and developed teams in the past. Highlight your experience in managing external partners and agencies, as this will be crucial for the role.
✨Prepare for Strategic Discussions
Expect to discuss brand strategy and campaign management during the interview. Be ready to present your ideas on how to enhance brand awareness and customer engagement. Think about innovative initiatives you could propose that align with MORI's objectives.
✨Demonstrate Your D2C Experience
Since the role requires experience in the D2C space, prepare to discuss your previous roles in similar environments. Share specific examples of successful marketing strategies you've implemented and how they contributed to business growth.
