At a Glance
- Tasks: Lead creative strategies for McDonald's Happy Meal, shaping culturally relevant ideas across multiple platforms.
- Company: Join a dynamic agency that blends technology, marketing, and creativity for top global brands.
- Benefits: Flexible work environment, professional development, and a culture of inclusion and authenticity.
- Other info: Collaborate globally and embrace an evolving mindset in a vibrant workplace.
- Why this job: Make an impact on a beloved brand while working with diverse teams and innovative projects.
- Qualifications: Experience in multichannel campaigns and a passion for culture-driven ideas.
The predicted salary is between 80000 - 100000 £ per year.
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
The Creative Strategy Director will sit within our Global Consumer Strategy team. This is a rare opportunity to work on Global McDonalds Happy Meal, a culturally relevant brand - one that collaborates with some of the biggest IP partners on the planet and consistently creates moments that resonate with Gen A and Gen Z audiences worldwide.
This is not a traditional campaign role. You’ll be shaping ideas that:
- Show up across multiple channels and touchpoints
- Come to life in product, retail, digital, and gaming environments
- Spark social conversation and cultural relevance
If you’ve ever wanted to:
- Move beyond ATL into experience-led, culturally-driven work
- See your ideas realised across unexpected and innovative platforms
- Operate at the intersection of strategy and creativity
…this role is designed for you.
WHAT YOU WILL BRING TO THE ORGANIZATION
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You will:
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into:
- Campaign visual identity
- Product / merchandise
- Digital and gaming experiences
- Retail environments
- Experience leading or shaping cross-functional, integrated teams
- A track record working on culturally-led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as:
- A strategist deeply embedded with creatives, or
- A strategically minded creative / hybrid profile
- Background in a top-tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders. Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
- Minimum 2 days per week in our London office
Final thought
We’re looking for someone who doesn’t just write strategies—but shapes ideas that live in culture. Someone who can take a thought and turn it into something people see, use, share, and talk about. If that sounds like you, we’d love to talk.
Creative Strategy Director - McDonalds Happy Meal in London employer: Morgan Street
At tms, we pride ourselves on being an exceptional employer that champions creativity and inclusivity. Our vibrant work culture encourages authentic self-expression and collaboration, allowing you to thrive while working on globally recognised brands like McDonald's. With a strong commitment to employee development and a focus on innovative, culturally-driven projects, you'll find ample opportunities for growth and the chance to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Director - McDonalds Happy Meal in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan Street and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan Street are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan Street on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan Street. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategy Director - McDonalds Happy Meal in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan Street. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan Street:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan Street’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan Street
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan Street will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan Street, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
