At a Glance
- Tasks: Lead creative strategies for McDonald's Happy Meal, shaping culturally relevant ideas across multiple platforms.
- Company: Join a dynamic agency that blends technology, marketing, and creativity for top global brands.
- Benefits: Flexible work environment, professional development, and a culture of inclusion and authenticity.
- Other info: Collaborate globally and embrace an evolving mindset in a vibrant workplace.
- Why this job: Make an impact on a beloved brand while working with diverse teams and innovative projects.
- Qualifications: Experience in multichannel campaigns and a passion for culture-driven ideas.
The predicted salary is between 80000 - 100000 £ per year.
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
The Creative Strategy Director will sit within our Global Consumer Strategy team. This is a rare opportunity to work on Global McDonalds Happy Meal, a culturally relevant brand - one that collaborates with some of the biggest IP partners on the planet and consistently creates moments that resonate with Gen A and Gen Z audiences worldwide.
This is not a traditional campaign role. You’ll be shaping ideas that:
- Show up across multiple channels and touchpoints
- Come to life in product, retail, digital, and gaming environments
- Spark social conversation and cultural relevance
If you’ve ever wanted to:
- Move beyond ATL into experience-led, culturally-driven work
- See your ideas realised across unexpected and innovative platforms
- Operate at the intersection of strategy and creativity
…this role is designed for you.
WHAT YOU WILL BRING TO THE ORGANIZATION
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You will:
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into:
- Campaign visual identity
- Product / merchandise
- Digital and gaming experiences
- Retail environments
- Experience leading or shaping cross-functional, integrated teams
- A track record working on culturally-led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as:
- A strategist deeply embedded with creatives, or
- A strategically minded creative / hybrid profile
- Background in a top-tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders. Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
- Minimum 2 days per week in our London office
Final thought
We’re looking for someone who doesn’t just write strategies—but shapes ideas that live in culture. Someone who can take a thought and turn it into something people see, use, share, and talk about. If that sounds like you, we’d love to talk.
Creative Strategy Director - McDonalds Happy Meal in London employer: Morgan Street
At tms, we pride ourselves on being an exceptional employer that champions creativity and inclusivity. Our vibrant work culture encourages authentic self-expression and collaboration, allowing you to thrive while working on globally recognised brands like McDonald's. With a strong commitment to employee development and a focus on innovative, culturally-driven projects, you'll find ample opportunities for growth and the chance to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Director - McDonalds Happy Meal in London
✨Get Involved in Local Events
Marketing pros thrive on connections, so why not get yourself out there? Attend local events or trade shows related to marketing-communications. These are great opportunities to meet potential employers and other marketers who might have insider info about openings at places like Morgan Street.
✨Utilise Marketing Communities
Join online marketing communities and forums. Platforms like LinkedIn or Facebook have groups specifically for marketing and communications where job leads get shared frequently. Engage in conversations to showcase your knowledge and make connections that could lead to your part-time position!
✨Showcase Your Skills Online
As you’re looking for part-time work, having a strong online presence can really help us. Create a portfolio website to showcase your campaigns, writing, and any projects you've worked on. Share your expertise on social media; it helps you to stand out to potential employers like Morgan Street.
✨Apply Through Our Website
When you spot a part-time role, especially at places like Morgan Street, don’t hesitate to apply directly through our website! This shows your enthusiasm and commitment right from the start. Plus, it often gives you a better chance of getting noticed in the application pile.
We think you need these skills to ace Creative Strategy Director - McDonalds Happy Meal in London
Some tips for your application 🫡
Show Off Your Creative Flair:In marketing communications, we love to see creativity shine through! Use your CV and cover letter to showcase any campaigns you've worked on or even personal projects that highlight your skills. Whether it's social media content, email marketing, or branding, let your unique voice and ideas shine.
Know the Market and the Company:Before applying to Morgan Street, do a little homework on their marketing approach and campaigns. Tailor your application to reflect your understanding of their brand voice. Mention specific examples of their work that resonate with you in your cover letter - it shows you’re genuinely interested and engaged!
Flexibility is Key:Since this is a part-time role, don’t forget to highlight your availability in your application. We want to see your openness to work flexible hours that fit both your schedule and the company's needs. This shows you’re prepared and committed!
Include Your Portfolio:If you’ve got a portfolio or even a few examples of your work, make sure to attach them or link to them in your application. We want to see what you’ve created, whether it's blogs, social media posts, or PR materials. It’s an excellent way to demonstrate your skills and experiences visually!
How to prepare for a job interview at Morgan Street
✨Show Off Your Portfolio
Make sure to bring along some examples of your past work, whether it’s social media campaigns, email newsletters, or any content you’ve created. You'll want to showcase your style and effectiveness—this is our chance to shine a light on our creative side!
✨Brush Up on Marketing Tools
Be prepared to chat about the marketing tools you’ve used, like Google Analytics, Hootsuite, or Canva. Familiarity with these platforms can really set us apart and show that we're ready to dive in and start contributing from day one.
✨Emphasise Your Flexibility and Learning Mindset
Since this is a part-time gig, let’s talk about how you plan to manage your time effectively while juggling other commitments. Employers love candidates who can learn quickly and adapt—so highlight your willingness to grow in the role!
✨Bring Questions About Team Dynamics
Ask about the team you’ll be working with and how communications flow within the company. This shows that we’re not just interested in the role, but also in how we’ll fit into their existing marketing squad at Morgan Street—it's all about teamwork!
