At a Glance
- Tasks: Lead global marketing campaigns for McDonald's, focusing on family-centric promotions.
- Company: Join a dynamic agency that blends technology, marketing, and creativity.
- Benefits: Enjoy a collaborative culture with opportunities for growth and recognition.
- Other info: Be part of a diverse team driving innovative solutions for global clients.
- Why this job: Make an impact with top brands while fostering inclusion and authenticity.
- Qualifications: Experience in project management and strong communication skills required.
The predicted salary is between 65000 - 80000 £ per year.
TEAM: Global Family
CLIENT: McDonald’s
REPORTING TO: Group Account Director
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas. Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving. tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice!
WHY WE THINK YOU WILL LOVE THIS ROLE
The Account Director will sit within our Global Family team. This presents the opportunity to work with some of the biggest brands in the world, leading on some of the most successful Gen A targeted promotions across the globe. The role presents the opportunity to lead global programs that include the work of (and collaboration with) expert teams who specialise in toy design and production, retail campaign ideation and creation, digital retail, gamification, packaging and so much more!
WHAT YOU WILL BRING TO THE ORGANIZATION
As an Account Director for McDonald’s Happy Meal you will be integral to delivering best in class marketing and family-centric campaigns. You will be responsible for leading and overseeing the development of key events in the marketing calendar and you will be comfortable leading this from the front. You will be expected to share a considered, thoughtful point of view on all of the work that we create, working with our clients and partners to help uncover business issues and develop a compelling strategy to deliver market-leading campaigns with an insight-led approach. Developing strong relationships with clients, partners and colleagues alike will be at the heart of what you do. You’ll strive to get the very best out of all of our different teams delivering their varied disciplines through building strong connections and an excellent reputation.
SKILLS AND EXPERIENCE, WE WOULD LIKE YOU TO HAVE
- Experienced managing multiple projects at one time, with numerous stakeholders
- Confident, articulate presenter able to lead and steer meetings with varied groups of people
- A true problem-solving attitude that is demonstrated consistently in the leading of programs
- Responsible for the ongoing account management, including oversight of managing client expectations, objectives, and timelines as well as run rates and overall client satisfaction
- Ensures overall quality of work on the account, working directly with AM/PM teams to ensure all work is delivered against clients’ objectives to the highest quality on time and on budget
- Exude passion and genuine interest in working on children’s brands, keen to develop strong expertise in Gen A and Gen B
- Experienced team lead, able to successfully coach and develop a team of account handlers
- Accountable for the profitability and healthy growth of the account, putting in place appropriate processes that identify areas for refinement
- Adaptable and able to quickly learn complex processes
- Coach, involve, and inspire the growth and development of junior agency employees
- Understand the essential dynamics, strategies and drivers of their client’s business and apply this to our responses to brief
- Always demonstrate accountability for agency performance and flawless execution
- Champion professionalism and rigour across the agency, ensuring that the team delivers consistently and with excellence
- Ensure high levels of client satisfaction are maintained and any challenges are approached promptly and successfully
- Negotiate to create win-win compromises with your client on behalf of your team members where needed and train others in the team to do so in the future
- Have meaningful reviews with the client of work presenting, demonstrating to the wider team the ability to get to the bottom of any feedback points that need to be actioned and understand the WHY to be able to advise on the best course of action
If you have any questions about the job, we are open to discussing this role further, so please feel free to get in touch.
Account Director - McDonald's in London employer: Morgan Street
At tms, we pride ourselves on being an exceptional employer that champions creativity, diversity, and personal growth. Our London office offers a vibrant work culture where employees are empowered to express their authentic selves while collaborating with global brands like McDonald's. With a strong focus on professional development and a commitment to sustainability, we provide our team members with the tools and support they need to thrive in their careers and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - McDonald's in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Morgan Street and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Morgan Street are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Morgan Street on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Morgan Street. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director - McDonald's in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Morgan Street. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Morgan Street:Show us that you’ve done your homework! In your application, briefly mention what you admire about Morgan Street’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Morgan Street
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Morgan Street will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Morgan Street, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
