At a Glance
- Tasks: Lead creative strategies for McDonald's Happy Meal, shaping culturally relevant ideas across multiple platforms.
- Company: Join a dynamic agency that blends technology, marketing, and creativity for top global brands.
- Benefits: Flexible work environment, professional development, and a culture of inclusion and authenticity.
- Other info: Collaborate globally with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make an impact on a beloved brand while working at the intersection of strategy and creativity.
- Qualifications: Proven experience in multichannel campaigns and a passion for culture-driven ideas.
The predicted salary is between 70000 - 90000 £ per year.
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery.
Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T-Mobile, O2, Starbucks, and adidas.
Most importantly, we're a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice! Visit us at tmsw.com.
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible.
So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
The Creative Strategy Director will sit within our Global Consumer Strategy team. This is a rare opportunity to work on Global McDonalds Happy Meal, a culturally relevant brand - one that collaborates with some of the biggest IP partners on the planet and consistently creates moments that resonate with Gen A and Gen Z audiences worldwide.
This is not a traditional campaign role. You’ll be shaping ideas that:
- Show up across multiple channels and touchpoints
- Come to life in product, retail, digital, and gaming environments
- Spark social conversation and cultural relevance
If you’ve ever wanted to:
- Move beyond ATL into experience-led, culturally-driven work
- See your ideas realised across unexpected and innovative platforms
- Operate at the intersection of strategy and creativity
…this role is designed for you.
WHAT YOU WILL BRING TO THE ORGANIZATION
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels.
You will:
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross-functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into:
- Campaign visual identity
- Product / merchandise
- Digital and gaming experiences
- Retail environments
- Experience leading or shaping cross-functional, integrated teams
- A track record working on culturally-led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as:
- A strategist deeply embedded with creatives, or
- A strategically minded creative / hybrid profile
- Background in a top-tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders. Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional considerations
- This is a global role, requiring flexibility to collaborate across time zones (including US-based teams)
- Minimum 2 days per week in our London office
Final thought
We’re looking for someone who doesn’t just write strategies—but shapes ideas that live in culture. Someone who can take a thought and turn it into something people see, use, share, and talk about. If that sounds like you, we’d love to talk.
Creative Strategy Director - McDonalds Happy Meal in London employer: Morgan Street Holdings
At tms, we pride ourselves on being an exceptional employer that champions creativity and inclusivity. Our vibrant work culture encourages authentic expression and collaboration, allowing employees to thrive while working on globally recognised brands like McDonald's. With a strong commitment to professional development and a diverse environment, we empower our team members to grow and innovate, making every day an opportunity to leave changed.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Director - McDonalds Happy Meal in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to tms or McDonald's. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring examples of your work that highlight your unique approach to strategy and creativity.
✨Tip Number 3
Be ready to discuss culture! Since this role is all about culturally resonant ideas, come prepared with insights on current trends and how they can influence campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Creative Strategy Director - McDonalds Happy Meal in London
Some tips for your application 🫡
Be Authentic:Show us your true self! We value authenticity, so let your personality shine through in your application. Share your unique experiences and perspectives that make you the perfect fit for the Creative Strategy Director role.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your experience with culturally-led brands and how you've developed multichannel campaign concepts. We want to see how your skills align with what we're looking for!
Showcase Your Creativity:This isn't just about listing your past jobs; we want to see your creative flair! Include examples of your work that demonstrate your ability to shape ideas that resonate across various platforms. Let us see how you think outside the box!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining our team at tms!
How to prepare for a job interview at Morgan Street Holdings
✨Know Your Audience
Before the interview, dive deep into understanding McDonald's Happy Meal and its cultural relevance. Familiarise yourself with their recent campaigns and how they resonate with Gen A and Gen Z. This will help you tailor your ideas and show that you're not just a fit for the role, but also passionate about the brand.
✨Showcase Your Creative Process
Be prepared to discuss your approach to developing multichannel campaign concepts. Share specific examples of how you've translated strategy into tangible outputs in previous roles. Highlight your experience working across creative, digital, and retail environments to demonstrate your versatility.
✨Emphasise Collaboration
Since this role involves guiding cross-functional teams, come ready to discuss how you've successfully navigated complex stakeholder environments in the past. Share stories that illustrate your ability to inspire teams and maintain a consistent vision across various touchpoints.
✨Be Authentic and Adaptable
tms values authenticity and an 'always in beta' mindset. During the interview, be yourself and express your unique perspective. Also, be open to feedback and demonstrate how you've evolved ideas based on new inputs or data in your previous projects.
