At a Glance
- Tasks: Lead creative strategies for global brands, shaping ideas across multiple channels.
- Company: Join a dynamic agency that merges technology, marketing, and creativity.
- Benefits: Hybrid work model, professional development, and a culture of inclusion.
- Other info: Collaborate globally and embrace a culture of continuous evolution.
- Why this job: Make an impact on culturally relevant campaigns that resonate with Gen Z.
- Qualifications: Proven experience in multichannel campaigns and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
Reporting Location: London - 16 Hatfields
Workplace Type: Hybrid
ABOUT US
tms unites technology, marketing, and sourcing to drive transformational change for the world’s leading brands. With 1,200+ employees across 26 countries, we offer an impressive range of solutions – from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, we engage with over 110 million customers every single day for our clients, including McDonald’s, T‑Mobile, O2, Starbucks, and adidas. Most importantly, we’re a place where you can achieve great things, and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough, business‑driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever‑evolving. tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity, bring us your voice!
At tms we believe that from day one our job is to prepare you, develop you, train you and invest in you so that while with us you will become ready to take on the next challenge better prepared than you thought possible. So whether you’re here for a meeting, a project, or a career – be prepared to Leave Changed.
WHY WE THINK YOU WILL LOVE THIS ROLE
The Creative Strategy Director will sit within our Global Consumer Strategy team. This is a rare opportunity to work on a world‑leading, culturally relevant global brand—one that collaborates with some of the biggest IP partners on the planet and consistently creates moments that resonate with Gen A and Gen Z audiences worldwide. This is not a traditional campaign role. You’ll be shaping ideas that:
- Show up across multiple channels and touchpoints
- Come to life in product, retail, digital, and gaming environments
- Spark social conversation and cultural relevance
If you’ve ever wanted to:
- Move beyond ATL into experience‑led, culturally‑driven work
- See your ideas realised across unexpected and innovative platforms
- Operate at the intersection of strategy and creativity
…this role is designed for you.
WHAT YOU WILL BRING TO THE ORGANIZATION
You will be a natural strategic and creative leader, at a Senior level looking for the next step up, seeking greater responsibility for shaping powerful, flexible campaign platforms and ensuring they translate seamlessly across channels. You will:
- Develop big, culturally resonant ideas that can flex across markets and formats
- Translate strategy into tangible, executable outputs — from visual identity to product and digital experiences
- Work across cross‑functional teams (creative, design, digital, retail, partnerships) to bring ideas to life
- Guide and inspire teams, ensuring a consistent and compelling vision across all touchpoints
- Navigate complex stakeholder environments with confidence and adaptability
- Embrace an “always in beta” mindset, evolving ideas based on feedback, data, and new inputs
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
- Proven experience developing multichannel campaign concepts from strategy through to execution
- Strong understanding of how ideas translate into:
- Campaign visual identity
- Product / merchandise
- Digital and gaming experiences
- Retail environments
- Experience leading or shaping cross‑functional, integrated teams
- A track record working on culturally‑led brands or campaigns, with a strong grasp of culture strategy
- Ability to operate in the space between strategy and creative—whether as:
- A strategist deeply embedded with creatives, or
- A strategically minded creative / hybrid profile
- Background in a top‑tier creative or integrated agency environment
- Comfortable working with multiple stakeholders, adapting thinking without losing the core idea
- Great storyteller and stage setter for the work we create and the ability to persuade and influence internal and senior external stakeholders.
- Culture and trends obsessed, cascading that understanding in a compelling way to drive great ideas.
Additional considerations
This is a global role, requiring flexibility to collaborate across time zones (including US‑based teams)
Minimum 2 days per week in our London office
Final thought
We’re looking for someone who doesn’t just write strategies—but shapes ideas that live in culture. Someone who can take a thought and turn it into something people see, use, share, and talk about. If that sounds like you, we’d love to talk.
Creative Strategy Director employer: Morgan Street Holdings
At tms, we pride ourselves on being an exceptional employer that champions creativity and inclusivity in the heart of London. Our hybrid work culture fosters collaboration and innovation, while our commitment to employee development ensures that you will grow and thrive in your career. With opportunities to work on globally recognised brands and a focus on authentic self-expression, tms is the perfect place for those looking to make a meaningful impact in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategy Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring a portfolio that showcases your best work. Make it visually appealing and relevant to the role of Creative Strategy Director—this is your time to shine!
✨Tip Number 3
Prepare for interviews by researching the company culture and recent projects. Tailor your responses to reflect how your experience aligns with their values and goals. Remember, they want to see how you can contribute to their creative vision!
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and how you can help them achieve their goals.
We think you need these skills to ace Creative Strategy Director
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through! We value authenticity and want to see the real you. Share your unique experiences and perspectives that make you a great fit for the Creative Strategy Director role.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience with multichannel campaigns and how you've shaped ideas that resonate culturally. This shows us you understand what we're looking for!
Showcase Your Creativity:This role is all about creativity, so don’t hold back! Use your application to demonstrate your creative thinking and strategic mindset. Whether it’s through storytelling or showcasing past projects, we want to see how you can bring ideas to life.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at Morgan Street Holdings
✨Know Your Audience
Before the interview, research tms and their recent campaigns. Understand their approach to creativity and strategy, especially how they engage with Gen A and Gen Z. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of your past work that demonstrate your ability to develop culturally resonant ideas. Be ready to discuss how these ideas translated across different channels and formats, as this aligns perfectly with what tms is looking for in a Creative Strategy Director.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams. Share specific instances where you guided and inspired teams to bring ideas to life, as collaboration is key in this role. Make sure to convey your adaptability in navigating complex stakeholder environments.
✨Be Authentic
tms values authenticity and diversity, so be yourself during the interview. Share your unique perspective and how it can contribute to their culture of inclusion. This will not only make you memorable but also align you with their core values.
